What is Email Blacklist? Inbound Marketing Terms Under 150 Words - Featured Image

What is Email Blacklist? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
An email blacklist is a database that uses real time data that receiving servers can query in order to determine the reputation of the IP address sending the email, or more simply put an email blackli...
What is Marketing Automation?Inbound Marketing Terms Under 150 Words - Featured Image

What is Marketing Automation?Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Marketing automation is the use of software to streamline, segment, execute and measure marketing tasks and processes. Marketing automation takes manual and repetitive tasks and performs them with inc...
What is Email Bounce Rate? Inbound Marketing Terms Under 150 Words - Featured Image

What is Email Bounce Rate? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Email bounce rate represents the percentage of emails that were sent but not delivered. In addition to showing how many of your sent emails did not make it to your intended recipients, your email boun...
What is Email Campaign? Inbound Marketing Terms Under 150 Words - Featured Image

What is Email Campaign? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
An email campaign is a set of coordinated marketing messages delivered in intervals that were created with an overall objective in mind. The main purpose of an email campaign is to nurture your leads ...
What is a Follow up Email? Inbound Marketing Terms Under 150 Words - Featured Image

What is a Follow up Email? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A follow up email is an email that is sent after a visitor or lead takes a specific action indicating interest in a specific content offer. The purpose of a follow up email is to engage your target au...
What is List Segmentation? - Inbound Marketing Terms Under 150 Words - Featured Image

What is List Segmentation? - Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
List segmentation is the process of placing your email contacts into specific email lists based upon information you know about them including buyer persona and lifecycle stage. List segmentation is i...
What is a Meta Description? Inbound Marketing Terms Under 150 Words - Featured Image

What is a Meta Description? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A meta description is the short snippet of information that appears below a link in search results. The purpose of a meta description is to attract a searcher by providing a compelling description of ...
What is Visitor to Lead Conversion Rate? Inbound Marketing Terms Under 150 Words - Featured Image

What is Visitor to Lead Conversion Rate? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
The visitor to lead conversion rate (VTL) represents the percentage of your total visitors who have gone on to convert to leads. Knowing your visitor to lead conversion rate provides insight on how ef...
What is a Conversion Rate? Inbound Marketing Terms Under 150 Words - Featured Image

What is a Conversion Rate? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A conversion rate measures how many website visitors have completed a desired action. The purpose of a conversion rate is to provide a metric by which you can determine how well your website, landing ...
What is a Sales Funnel? Inbound Marketing Terms Under 150 Words - Featured Image

What is a Sales Funnel? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A sales funnel is a tool that tracks the progression and measures the quality of your visitors and leads. The purpose of the sales funnel is to tell you what percentage of your visitors and leads have...