What is Service Level Agreement (SLA)? Inbound Marketing Terms Under 150 Words - Featured Image

What is Service Level Agreement (SLA)? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A Service Level Agreement (SLA) is a document that defines what the sales and marketing teams will commit to accomplishing in order support each other in reaching a shared revenue goal. The purpose of...
What Is Churn Rate?- Inbound Marketing Terms Under 150 Words - Featured Image

What Is Churn Rate?- Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
An equation of sorts, churn rate is determined by taking the number of participants that have recently stopping using a certain service and dividing that number by the average number of participants i...
What Is Closed-Loop Marketing?- Inbound Marketing Terms Under 150 Words - Featured Image

What Is Closed-Loop Marketing?- Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
In this process, sales team will report back to the marketing team the results of their leads. The point of this is so a marketing team can better understand what the best and the worst leads are and ...
Outbound Marketing - Inbound Marketing Terms Under 150 Words - Featured Image

Outbound Marketing - Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Outbound marketing, also known as traditional or interruption marketing, is the method of pushing a message out with the intent of reaching your target audience. This contrasts with inbound marketing,...
What are Whitepapers? Inbound Marketing Terms Under 150 Words - Featured Image

What are Whitepapers? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A whitepaper is an in depth, educational report that takes a persuasive approach at presenting a problem and a corresponding solution. Whitepapers are used by organizations to help build authority and...
What are Long Tail Keywords? Inbound Marketing Terms Under 150 Words - Featured Image

What are Long Tail Keywords? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A long tail keyword is a specific search phrase that contains at least three words. Long tail keywords are important because they contain terms that individuals are more likely to use when they are cl...
What is a Workflow? Inbound Marketing Terms Under 150 Words - Featured Image

What is a Workflow? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A workflow, also known as marketing automation and drip marketing, is a series of automated actions that are triggered by an individual’s interactions with your content. Workflows are a critical compo...
What is A/B Testing? Inbound Marketing Terms Under 150 Words - Featured Image

What is A/B Testing? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A/B testing is the act of simultaneously testing specific elements of your marketing to determine which performs or converts best. The purpose of A/B testing is to continuously improve the performance...
What is an Email Soft Bounce?Inbound Marketing Terms Under 150 Words - Featured Image

What is an Email Soft Bounce?Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A soft bounce occurs when an email isn’t delivered because there is a temporary problem with the receiving email address, such as an inbox being full or an email attachment being too large.
What is a Dynamic Content? Inbound Marketing Terms Under 150 Words - Featured Image

What is a Dynamic Content? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Dynamic content, also known as smart content, is content that adapts to the interests or past behavior of the person viewing it. The goal of dynamic content is to create a more relevant and personaliz...