Marketing Solutions & Website Ideas Blog

We have design this daily blog covering best insight of Marketing Strategies, Social Media, Website Ideas, SEO practices and Sales + Marketing Synergy for your organization.

What Is Blogging?- Inbound Marketing Terms Under 150 Words


Posted by Jonathan Osorio on September 27, 2016 at 8:30 AM


Blogging has evolved over the years. At one time it was used solely as a personal site where personal experiences and personal opinions could be logged. Blogging then evolved into a marketing tool and can even be used as a business in and of itself. Different from a traditional website, a blog is updated on a very frequent basis and has followers that frequent the page for updated information.

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Topics: Inbound Marketing Dictionary

Buyer's Journey: An Inbound Marketing Key


Posted by Jonathan Osorio on September 22, 2016 at 8:30 AM


In today’s digital world, the potential customers are under a huge number of stimuli which makes harder the job of standing out and being able to reach them successfully.

Potential customers are not a passive element in the buying process. Nowadays, they make well researched and well thought purchases, using the elements that the Internet provides them. If your product was not part of that process, you were out of it before it started.

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Topics: Inbound Marketing

What is a Negative Buyer Persona? - Inbound Marketing Terms Under 150 Words


Posted by Jonathan Osorio on September 20, 2016 at 8:30 AM


Negative buyer personas, also known as exclusionary personas, are profiles of individuals who may initially appear to be a potential buyer but who are ultimately not a fit for your organization. Negative buyer personas are important because they will help you save time and money by not marketing to individuals who are unlikely to become customers.

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Topics: Inbound Marketing, Buyer Persona

What are Keywords? - Inbound Marketing Terms Under 150 Words


Posted by Marcela Orrego on September 13, 2016 at 8:30 AM


Keywords are the words and phrases used on your website in order to appear in search engine results. Without keywords, your web content would essentially be unfindable. Therefore, they are a critical component in attracting web searchers to your site.

To establish a keyword strategy, identify the top words and phrases for which you want to be found in search engine results and the top terms bringing visitors to your site.
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What is a Buyer Persona? - Inbound Marketing Terms Under 150 Words


Posted by Jonathan Osorio on August 30, 2016 at 8:30 AM


A Buyer Persona is a semi-fictional profile of your ideal customer base on actual research (preferably actual data from potential buyers, actual or previous customers). The buyer persona should included demographic, background, motivations, challenges, needs and goals.

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Topics: Buyer Persona

What is Inbound Customer? - Inbound Marketing Terms Under 150 Words


Posted by Jonathan Osorio on August 23, 2016 at 8:30 AM


An inbound customer is a customer that arrived at your website, became aware of you and purchased from your company as result of your inbound marketing efforts. Inbound customers are important to your business because they demonstrate the effectiveness of your inbound marketing strategy and in general, cost much less to convert than customers gained via traditional marketing methods.

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Topics: Inbound Marketing, Inbound Marketing Dictionary

What is Hard Bounce? - Inbound Marketing Terms in 150 Words


Posted by Jonathan Osorio on August 18, 2016 at 8:30 AM


A hard bounce occurs when an email isn’t delivered because the receiving address is either invalid or doesn’t exist. Hard bounce is an important email metric to track because it shows, along with the soft bounce metric, how many of your emails are being delivered, and additionally, provides insight on the quality and health of your email lists.

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Topics: Inbound Marketing, Inbound Marketing Dictionary

What Is A Content Offer?- Inbound Marketing Terms in 150 Words


Posted by Jonathan Osorio on August 11, 2016 at 8:30 AM


Content can be used effectively as a great marketing tool, and without it there would be a great deal of difficulty when it comes to generating leads and following through. What you can offer your clients in the way of content offer can include checklist, white papers, eBooks, web tools, guides and much more.

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Topics: Inbound Marketing, Inbound Marketing Dictionary

What is a eBook? - Inbound Marketing Terms Under 150 Words


Posted by Jonathan Osorio on July 26, 2016 at 8:30 AM


An eBook is simply the electronic version of a printed book. The purpose of an eBook in marketing is to generate leads, so it is important to focus on a topic that naturally leads your audience further into the sales funnel.

Although your intent from a marketing perspective is lead generation, your intent from a content creation perspective should be to focus on an area that your audience wants to learn more about. How to and best practice approaches tend to perform well in the eBook format.

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Topics: Inbound Marketing

What is a Thank You Page? - Inbound Marketing Terms in 150 Words


Posted by Jonathan Osorio on July 14, 2016 at 8:30 AM


A thank you page is presented after a lead submits a form on a landing page. A thank you page, as implied, thanks your new lead for their interest in your offer and delivers to your lead the content that was offered.
While a thank you page marks the end the conversion process, it provides the opportunity to move your lead further along in the buyer’s journey by providing new content offers, links to blog posts or social media profiles.

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Topics: Inbound Marketing, Inbound Marketing Dictionary

What  is a Landing Page? - Inbound marketing Terms in 150 words


Posted by Jonathan Osorio on June 21, 2016 at 8:30 AM


A landing page is a web page that is designed to convert visitors into leads. A landing page is essential in lead generation as it has the content offer that draws a visitor in and the form through which an unknown visitor becomes a known lead.
A visitor reaches a landing page by clicking on a Call to Action and converts from visitor to lead after completing the form on the page.

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Topics: Inbound Marketing Dictionary

How to identify the different types of leads?


Posted by Jonathan Osorio on June 16, 2016 at 8:30 AM


The base of an Inbound Marketing strategy are the qualified leads for the company and these normally are generated when we offer them valuable content for them and through a form that must operate in a landing page, where they give us their personal information. We follow up and educate them with even more content ready for that prospect and get the lead identified in the sales funnel, depending of the stage the lead is currently at.

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Topics: Inbound Marketing

What is Call to Action? - Inbound Marketing Terms Under 150 Words


Posted by Jonathan Osorio on June 14, 2016 at 8:30 AM


A Call-to-Action (commonly referred to as a CTA) is an image, button or line of text that encourages your audience to take action on a specific offer. The main purpose of a CTA is to provide something of value to your audience that in turn will bring them further into the sales funnel.

Common Calls to Action include downloading an eBook, registering for product demo or signing up for an event or newsletter, among other options.

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Topics: Inbound Marketing Dictionary

What is Inbound Marketing - Inbound marketing Terms in 150 words


Posted by Jonathan Osorio on June 7, 2016 at 8:30 AM


Inbound marketing is the process that focuses on attracting customers or leads by aligning the content you publish with the interests and needs of prospective customers. The purpose of inbound is to use content offers to naturally attract leads, who you then can convert, close and delight over time.

In contrast to inbound marketing, traditional marketing generally uses techniques that are interruptive by pushing content to individuals whenever the marketer wants even when potential customers don’t want it.

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Topics: Inbound Marketing Dictionary

How to nurture leads to harvest customers


Posted by Jonathan Osorio on June 2, 2016 at 8:30 AM


When we speak about marketing the first thing on our minds is advertisement for a product or service, but this goes beyond these two steps. Marketing is an investment in sales and furthermore when we implement an inbound marketing methodology.The goal is that the sales team is speaking with qualified prospects to improve the efficiency of their efforts and be able to achieve the company's goals. What it is not recommended to do is to invest the time of our sales team in prospects that aren't actively looking forward to buy our products or services.

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Topics: Inbound Marketing, sales