The importance of the Buyer Journey in the Sales Process - Featured Image

The importance of the Buyer Journey in the Sales Process

Inbound Marketing
In order to have Buyer Personas or "ideal customers" is necessary to have certain content marketing actions with valuable content for each stage of the purchase cycle. For starters, you must...
What doesn't work in a Digital Marketing Strategy? - Featured Image

What doesn't work in a Digital Marketing Strategy?

Digital marketing
In the recent years, digital marketing strategies have become the engine of the companies no matter if they're big, medium or small. All of them want to adopt a digital strategy to be in the most ...
What it is better a blog or a website? - Featured Image

What it is better a blog or a website?

Have you ever asked yourself this questions: What is the purpose of a blog? What is the difference between a blog and a Web Page? Well, the differences are many and they all depend on the use you want...
What is a Cost per Lead? Inbound Marketing Terms Under 150 Words - Featured Image

What is a Cost per Lead? Inbound Marketing Terms Under 150 Words

Diccionario de Inbound Marketing
Cost-per-Lead, frequently abbreviated CPL, measures how cost effective marketing campaigns are at generating new leads. This metric is important because it provides a benchmark to establish sales goal...
What is an Editorial Calendar? Inbound Marketing Terms Under 150 Words - Featured Image

What is an Editorial Calendar? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
An editorial calendar is a critical component in your content strategy, with its main purpose being to help you plan, schedule and publish your content.
What is an Evergreen Content? Inbound Marketing Terms Under 150 Words - Featured Image

What is an Evergreen Content? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Evergreen content represents blog posts and articles that continue to be relevant to your audience long after being published. Evergreen content is important because it improves SEO, generates traffic...
What is an Inbound Link? Inbound Marketing Terms Under 150 Words - Featured Image

What is an Inbound Link? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
An inbound link is a link back to your site from another website. Inbound links matter for two reasons: First, they are an opportunity to receive referral traffic from another site. Second and most im...
What is LTV – Lifetime Value of a Customer? Inbound Marketing Terms Under 150 Words - Featured Image

What is LTV – Lifetime Value of a Customer? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
The Lifetime Value of a Customer, or LTV, is a prediction of the profit a business will derive during the course of a relationship with a customer. LTV analysis identifies the customers who will be mo...
What is Mobile Optimization? Inbound Marketing Terms Under 150 Words - Featured Image

What is Mobile Optimization? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Mobile optimization is the process of tailoring the presentation of a website to be compatible with the screen and functionality specifications of mobile devices. The purpose of mobile optimization is...
What is Demand Generation? Inbound Marketing Terms Under 150 Words - Featured Image

What is Demand Generation? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Demand generation encompasses all marketing tactics used to create awareness about a company and its products or services. The goal of demand generation is to develop and nurture long term relationshi...
What is CAC (Customer Acquisition Cost)? Inbound Marketing Terms Under 150 Words - Featured Image

What is CAC (Customer Acquisition Cost)? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
The customer acquisition cost (CAC) is the cost associated with acquiring a new customer. CAC is an important metric to measure as it will help you determine how to grow and maintain profitability.
What is an Inbound – Key Performance Indicator (KPI)? Inbound Marketing Terms Under 150 Words - Featured Image

What is an Inbound – Key Performance Indicator (KPI)? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
An Inbound Key Performance Indicator (KPI) is an actionable metric that enables you to measure the performance of your inbound marketing activities. Inbound KPIs are important because they allow you t...
What is a Conversion Path? Inbound Marketing Terms Under 150 Words - Featured Image

What is a Conversion Path? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A conversion path is the process of guiding an anonymous website visitor towards becoming a known lead. The main objective of a conversion path is to promote your content and convert visitors into lea...
What is Inbound Return on Investment (ROI)? Inbound Marketing Terms Under 150 Words - Featured Image

What is Inbound Return on Investment (ROI)? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Inbound Return on Investment (ROI) is the profit earned from Inbound Marketing activities. Knowing your Inbound ROI allows you to directly see the financial impact of marketing on your organization as...
What is Service Level Agreement (SLA)? Inbound Marketing Terms Under 150 Words - Featured Image

What is Service Level Agreement (SLA)? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A Service Level Agreement (SLA) is a document that defines what the sales and marketing teams will commit to accomplishing in order support each other in reaching a shared revenue goal. The purpose of...
What Is Churn Rate?- Inbound Marketing Terms Under 150 Words - Featured Image

What Is Churn Rate?- Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
An equation of sorts, churn rate is determined by taking the number of participants that have recently stopping using a certain service and dividing that number by the average number of participants i...
What Is Closed-Loop Marketing?- Inbound Marketing Terms Under 150 Words - Featured Image

What Is Closed-Loop Marketing?- Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
In this process, sales team will report back to the marketing team the results of their leads. The point of this is so a marketing team can better understand what the best and the worst leads are and ...
Outbound Marketing - Inbound Marketing Terms Under 150 Words - Featured Image

Outbound Marketing - Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Outbound marketing, also known as traditional or interruption marketing, is the method of pushing a message out with the intent of reaching your target audience. This contrasts with inbound marketing,...
What are Whitepapers? Inbound Marketing Terms Under 150 Words - Featured Image

What are Whitepapers? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A whitepaper is an in depth, educational report that takes a persuasive approach at presenting a problem and a corresponding solution. Whitepapers are used by organizations to help build authority and...
What are Long Tail Keywords? Inbound Marketing Terms Under 150 Words - Featured Image

What are Long Tail Keywords? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A long tail keyword is a specific search phrase that contains at least three words. Long tail keywords are important because they contain terms that individuals are more likely to use when they are cl...
What is a Workflow? Inbound Marketing Terms Under 150 Words - Featured Image

What is a Workflow? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A workflow, also known as marketing automation and drip marketing, is a series of automated actions that are triggered by an individual’s interactions with your content. Workflows are a critical compo...
What is A/B Testing? Inbound Marketing Terms Under 150 Words - Featured Image

What is A/B Testing? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A/B testing is the act of simultaneously testing specific elements of your marketing to determine which performs or converts best. The purpose of A/B testing is to continuously improve the performance...
What is an Email Soft Bounce?Inbound Marketing Terms Under 150 Words - Featured Image

What is an Email Soft Bounce?Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A soft bounce occurs when an email isn’t delivered because there is a temporary problem with the receiving email address, such as an inbox being full or an email attachment being too large.
What is a Dynamic Content? Inbound Marketing Terms Under 150 Words - Featured Image

What is a Dynamic Content? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Dynamic content, also known as smart content, is content that adapts to the interests or past behavior of the person viewing it. The goal of dynamic content is to create a more relevant and personaliz...
What is Open Rate? Inbound Marketing Terms Under 150 Words - Featured Image

What is Open Rate? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
An open rate is the percentage of people on an email list who have viewed or opened an email compared to the total number of email of people the email was sent to. The primary purpose of an open rate ...
What Are Content Assets? Inbound Marketing Terms Under 150 Words - Featured Image

What Are Content Assets? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Content that is used as a business method, content assets come in a variety of forms such as electronic books (eBooks), free articles (Blog Post), whitepages, videos, case studies, etc.
What is a Form? Inbound Marketing Terms Under 150 Words - Featured Image

What is a Form? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A form is a field or set of fields a visitor completes on your website or landing page  in order to receive a content offer. Forms are critical to your inbound marketing efforts because they turn stra...
What is Email Personalization? Inbound Marketing Terms Under 150 Words - Featured Image

What is Email Personalization? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Email personalization is the process of tailoring emails to the individual who will be receiving the message. Email personalization provides the opportunity to create a more engaging email experience,...
What does SEO mean? Inbound Marketing Terms Under 150 Words - Featured Image

What does SEO mean? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Search Engine Optimization is a tactic use to optimize content such as web pages, blog post or landing pages to be shown on the search engines like Google. In order to offer a level play field, search...
What is an Email Newsletter? - Inbound Marketing Terms Under 150 Words - Featured Image

What is an Email Newsletter? - Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Email newsletters, or e-newsletters, are frequent communications sent by organizations to an email subscriber list. Email newsletters are an important component to an organization’s overall marketing ...
What is Email Blacklist? Inbound Marketing Terms Under 150 Words - Featured Image

What is Email Blacklist? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
An email blacklist is a database that uses real time data that receiving servers can query in order to determine the reputation of the IP address sending the email, or more simply put an email blackli...
What is Marketing Automation?Inbound Marketing Terms Under 150 Words - Featured Image

What is Marketing Automation?Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Marketing automation is the use of software to streamline, segment, execute and measure marketing tasks and processes. Marketing automation takes manual and repetitive tasks and performs them with inc...
What is Email Bounce Rate? Inbound Marketing Terms Under 150 Words - Featured Image

What is Email Bounce Rate? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Email bounce rate represents the percentage of emails that were sent but not delivered. In addition to showing how many of your sent emails did not make it to your intended recipients, your email boun...
What is Email Campaign? Inbound Marketing Terms Under 150 Words - Featured Image

What is Email Campaign? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
An email campaign is a set of coordinated marketing messages delivered in intervals that were created with an overall objective in mind. The main purpose of an email campaign is to nurture your leads ...
What is a Follow up Email? Inbound Marketing Terms Under 150 Words - Featured Image

What is a Follow up Email? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A follow up email is an email that is sent after a visitor or lead takes a specific action indicating interest in a specific content offer. The purpose of a follow up email is to engage your target au...
What is List Segmentation? - Inbound Marketing Terms Under 150 Words - Featured Image

What is List Segmentation? - Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
List segmentation is the process of placing your email contacts into specific email lists based upon information you know about them including buyer persona and lifecycle stage. List segmentation is i...
What is a Meta Description? Inbound Marketing Terms Under 150 Words - Featured Image

What is a Meta Description? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A meta description is the short snippet of information that appears below a link in search results. The purpose of a meta description is to attract a searcher by providing a compelling description of ...
What is Visitor to Lead Conversion Rate? Inbound Marketing Terms Under 150 Words - Featured Image

What is Visitor to Lead Conversion Rate? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
The visitor to lead conversion rate (VTL) represents the percentage of your total visitors who have gone on to convert to leads. Knowing your visitor to lead conversion rate provides insight on how ef...
What is a Conversion Rate? Inbound Marketing Terms Under 150 Words - Featured Image

What is a Conversion Rate? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A conversion rate measures how many website visitors have completed a desired action. The purpose of a conversion rate is to provide a metric by which you can determine how well your website, landing ...
What is a Sales Funnel? Inbound Marketing Terms Under 150 Words - Featured Image

What is a Sales Funnel? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A sales funnel is a tool that tracks the progression and measures the quality of your visitors and leads. The purpose of the sales funnel is to tell you what percentage of your visitors and leads have...
What is an Infographic? Inbound Marketing Terms Under 150 Words - Featured Image

What is an Infographic? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
An infographic is an image that is used to represent information. The main purpose of an infographic is to simplify complex subject matter by turning dense data into a visually engaging experience. In...
What are Lifecycle Stages? - Inbound Marketing Terms Under 150 Words - Featured Image

What are Lifecycle Stages? - Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Inbound Lifecycle Stages are properties that identify where your contacts are in the marketing funnel. The purpose of Inbound Lifecycle Stages is to benchmark your contacts progression through the mar...
What is Inbound Sales Funnel? Inbound Marketing Terms Under 150 Words - Featured Image

What is Inbound Sales Funnel? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
The inbound sales funnel is comprised of lifecycle stages that represent a prospect’s progression from visitor to customer. The purpose of the inbound sales funnel is to prescribe appropriate content ...
What is Lead to Customer Conversion Rate? - Inbound Marketing Terms Under 150 Words - Featured Image

What is Lead to Customer Conversion Rate? - Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A lead to customer conversion rate is the percentage of leads who have gone on to becomes customers. Your lead to customer conversion rate shows how effective you are at converting leads into purchasi...
What is Smarketing? - Inbound Marketing Terms Under 150 Words - Featured Image

What is Smarketing? - Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Smarketing is the process of aligning marketing and sales teams within an organization around common goals with a main objective of increasing revenue. Smarketing is important because it is the point ...
What is a Qualified Lead? - Inbound Marketing Terms Under 150 Words - Featured Image

What is a Qualified Lead? - Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A qualified lead is a lead who has expressed interest in your products or services and meets buying criteria as established by sales and marketing teams within your organization. Understanding the nec...
What is a Lead Generation? - Inbound Marketing Terms Under 150 Words - Featured Image

What is a Lead Generation? - Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Lead generation is the process of attracting and converting strangers into leads. The primary objective of lead generation is to bring visitors in with content offers and guide them through the buyer’...
What is Lead Nurturing? -  Inbound Marketing Terms Under 150 Words - Featured Image

What is Lead Nurturing? -  Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Lead nurturing, also known as drip marketing or marketing automation, is the process of building relationships by providing relevant content offers to leads and customers that align with where they ar...
What is a Lead? - Inbound Marketing Terms Under 150 Words - Featured Image

What is a Lead? - Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
The term lead refers to a contact who has submitted a form on a website or landing page in return for a content offer. At this stage, at least some information about the individual is known. Ways in w...
What is an Inbound Marketing Strategy? Inbound Marketing Terms Under 150 Words - Featured Image

What is an Inbound Marketing Strategy? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
An inbound marketing strategy brings all of an organization’s inbound marketing goals together and places them into one comprehensive plan. An inbound marketing strategy should focus on how you will m...
Sending the Right Marketing Email to the Right People - Featured Image

Sending the Right Marketing Email to the Right People

Marketing email
Reaching the right person with the right message may seem at first as something very challenging, as something achievable only by the works of sorcery or simply impossible. But that’s not the case at ...
What are Inbound Marketing Tactics? Inbound Marketing Terms Under 150 Words - Featured Image

What are Inbound Marketing Tactics? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Inbound marketing tactics are specific marketing activities that are conducted in support of your inbound marketing strategy. Inbound marketing tactics are defined and followed in accordance to your i...
What Is Content? - Inbound Marketing Terms Under 150 Words - Featured Image

What Is Content? - Inbound Marketing Terms Under 150 Words

Diccionario de Inbound Marketing
Relating to inbound marketing, content can be one of many different items. This can refer to a blog, a video, email newsletters, podcasts, eBook, checklist, webinar, and more. All of these items are d...
What is HubSpot? - Inbound Marketing Terms Under 150 Words - Featured Image

What is HubSpot? - Inbound Marketing Terms Under 150 Words

Diccionario de Inbound Marketing, HubSpot
HubSpot is a marketing software and content management system that is built around the inbound marketing methodology. In fact, it is said that the term “inbound marketing” was coined by Brian Halligan...
What is Social Media Monitoring? Inbound Marketing Terms Under 150 Words - Featured Image

What is Social Media Monitoring? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary, Social Media
Social media monitoring, also known as social media listening, is the process of actively monitoring what is being said about your company, competitors or a specific topic across social media platform...
What is H2H (Human to Human)? Inbound Marketing Terms Under 150 Words - Featured Image

What is H2H (Human to Human)? Inbound Marketing Terms Under 150 Words

Diccionario de Inbound Marketing
A more multi dimensional approach to marketing and communication, H2H, or Human to Human, takes away all of the individual distinctions that often come along with this type of business practice. The H...
What Is B2C (Business to Consumer)? - Inbound Marketing Terms Under 150 Words - Featured Image

What Is B2C (Business to Consumer)? - Inbound Marketing Terms Under 150 Words

Diccionario de Inbound Marketing
B2C refers to the exchange of information, services or products between a business and their consumers. While traditional sales would occur in a physical store location, B2C typically occurs over the ...
What is Marketing Qualified Lead? - Inbound Marketing Dictionary Term 150 Words - Featured Image

What is Marketing Qualified Lead? - Inbound Marketing Dictionary Term 150 Words

Inbound Marketing Dictionary
A Marketing Qualified Lead, commonly referred to as MQL, is a contact who is more deeply engaged than a typical lead, but requires additional nurturing before becoming sales ready. It is important to ...
What is Sales Qualified Lead? - Inbound Marketing Dictionary Term 150 Words - Featured Image

What is Sales Qualified Lead? - Inbound Marketing Dictionary Term 150 Words

Inbound Marketing Dictionary
A sales qualified lead (SQL) is a prospective customer who has displayed intent to buy your company's products or services and has met lead qualification criteria. Once a prospect reaches the SQL ...
What Is B2B (Business-to-Business)? Inbound Marketing Terms Under 150 Words - Featured Image

What Is B2B (Business-to-Business)? Inbound Marketing Terms Under 150 Words

Inbound Marketing, Inbound Marketing Dictionary
In the internet world, when two businesses make an exchange of either services, information or products, this is considered B2B, or Business to Business. This is different from a business interacting ...
What Is Blogging?- Inbound Marketing Terms Under 150 Words - Featured Image

What Is Blogging?- Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Blogging has evolved over the years. At one time it was used solely as a personal site where personal experiences and personal opinions could be logged. Blogging then evolved into a marketing tool and...
Buyer's Journey: An Inbound Marketing Key - Featured Image

Buyer's Journey: An Inbound Marketing Key

Inbound Marketing
In today’s digital world, the potential customers are under a huge number of stimuli which makes harder the job of standing out and being able to reach them successfully. Potential customers are not a...
What is a Negative Buyer Persona? - Inbound Marketing Terms Under 150 Words - Featured Image

What is a Negative Buyer Persona? - Inbound Marketing Terms Under 150 Words

Inbound Marketing, Buyer Persona
Negative buyer personas, also known as exclusionary personas, are profiles of individuals who may initially appear to be a potential buyer but who are ultimately not a fit for your organization. Negat...
What are Keywords? - Inbound Marketing Terms Under 150 Words - Featured Image

What are Keywords? - Inbound Marketing Terms Under 150 Words

Keywords are the words and phrases used on your website in order to appear in search engine results. Without keywords, your web content would essentially be unfindable. Therefore, they are a critical ...
What is a Buyer Persona? - Inbound Marketing Terms Under 150 Words - Featured Image

What is a Buyer Persona? - Inbound Marketing Terms Under 150 Words

Buyer Persona
A Buyer Persona is a semi-fictional profile of your ideal customer base on actual research (preferably actual data from potential buyers, actual or previous customers). The buyer persona should includ...
What is Inbound Customer? - Inbound Marketing Terms Under 150 Words - Featured Image

What is Inbound Customer? - Inbound Marketing Terms Under 150 Words

Inbound Marketing, Inbound Marketing Dictionary
An inbound customer is a customer that arrived at your website, became aware of you and purchased from your company as result of your inbound marketing efforts. Inbound customers are important to your...
What is Hard Bounce? - Inbound Marketing Terms in 150 Words - Featured Image

What is Hard Bounce? - Inbound Marketing Terms in 150 Words

Inbound Marketing, Inbound Marketing Dictionary
A hard bounce occurs when an email isn’t delivered because the receiving address is either invalid or doesn’t exist. Hard bounce is an important email metric to track because it shows, along with the ...
What Is A Content Offer?- Inbound Marketing Terms in 150 Words - Featured Image

What Is A Content Offer?- Inbound Marketing Terms in 150 Words

Inbound Marketing, Inbound Marketing Dictionary
Content can be used effectively as a great marketing tool, and without it there would be a great deal of difficulty when it comes to generating leads and following through. What you can offer your cli...
What is a eBook? - Inbound Marketing Terms Under 150 Words - Featured Image

What is a eBook? - Inbound Marketing Terms Under 150 Words

Inbound Marketing
An eBook is simply the electronic version of a printed book. The purpose of an eBook in marketing is to generate leads, so it is important to focus on a topic that naturally leads your audience furthe...
What is a Thank You Page? - Inbound Marketing Terms in 150 Words - Featured Image

What is a Thank You Page? - Inbound Marketing Terms in 150 Words

Inbound Marketing, Inbound Marketing Dictionary
A thank you page is presented after a lead submits a form on a landing page. A thank you page, as implied, thanks your new lead for their interest in your offer and delivers to your lead the content t...
What  is a Landing Page? - Inbound marketing Terms in 150 words - Featured Image

What  is a Landing Page? - Inbound marketing Terms in 150 words

Inbound Marketing Dictionary
A landing page is a web page that is designed to convert visitors into leads. A landing page is essential in lead generation as it has the content offer that draws a visitor in and the form through wh...
How to identify the different types of leads? - Featured Image

How to identify the different types of leads?

Inbound Marketing
The base of an Inbound Marketing strategy are the qualified leads for the company and these normally are generated when we offer them valuable content for them and through a form that must operate in ...
What is Call to Action? - Inbound Marketing Terms Under 150 Words - Featured Image

What is Call to Action? - Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A Call-to-Action (commonly referred to as a CTA) is an image, button or line of text that encourages your audience to take action on a specific offer. The main purpose of a CTA is to provide something...
What is Inbound Marketing - Inbound marketing Terms in 150 words - Featured Image

What is Inbound Marketing - Inbound marketing Terms in 150 words

Inbound Marketing Dictionary
Inbound marketing is the process that focuses on attracting customers or leads by aligning the content you publish with the interests and needs of prospective customers. The purpose of inbound is to u...
How to nurture leads to harvest customers - Featured Image

How to nurture leads to harvest customers

Inbound Marketing, sales
When we speak about marketing the first thing on our minds is advertisement for a product or service, but this goes beyond these two steps. Marketing is an investment in sales and furthermore when we ...
What is Spam? - Inbound marketing Terms in 150 words - Featured Image

What is Spam? - Inbound marketing Terms in 150 words

Inbound Marketing Dictionary
Spam is usually considered to be electronic junk mail or junk newsgroup postings. Some people define spam even more generally as any unsolicited email. However, if a long lost brother finds your email...
How to Shorten My Sales Cycles with Inbound Marketing - Featured Image

How to Shorten My Sales Cycles with Inbound Marketing

sales
In Marketing, speaking about the sales cycle is a fundamental concept for those who work in this field and for years, we’ve always looked to close our sales in a more short and efficient way.However, ...
What is Email Marketing? - Inbound marketing Terms in 150 words - Featured Image

What is Email Marketing? - Inbound marketing Terms in 150 words

Inbound Marketing Dictionary
Email marketing is the targeting of consumers through electronic mail (email). Often associated with data mining, email marketing can be used to impact consumers in a variety of ways. In general, emai...
How to eliminate Marketing and Sales problems using Inbound Marketing - Featured Image

How to eliminate Marketing and Sales problems using Inbound Marketing

Inbound Marketing
Nowadays people are talking about inbound marketing but how many people actually know what that is? What benefits it can bring to a company? Why implement an inbound strategy?. These questions and man...
What is Acceptance Rate? - Inbound Marketing Dictionary Under 150 Words - Featured Image

What is Acceptance Rate? - Inbound Marketing Dictionary Under 150 Words

Inbound Marketing Dictionary
Email Acceptance Rate is the total amount successfully delivered to the server divided by the total e-mail deployed (unique records). The amount successfully delivered is the total amount attempted mi...
How to attract more clients with the content of your website - Featured Image

How to attract more clients with the content of your website

Inbound Marketing
2015 was an attractive year for our company. We changed our organization from the inside out, opening our minds and catching up with the new trends (This was not an easy task). Digital Marketing has c...
What is Industry Thought Leader? - Inbound Marketing Terms Under 150 Words - Featured Image

What is Industry Thought Leader? - Inbound Marketing Terms Under 150 Words

Blog, Inbound Marketing Dictionary
It is a way to establish a higher authority by sharing knowledge with the audience in a specific industry. This strategy will help you demonstrate your knowledge in your industry and it will reduce th...
You want to be better! Never stop learning - Featured Image

You want to be better! Never stop learning

Blog
It is amazing that the more I spend time doing what I love and brings me passion never stopped learning. In life there are two major obstacles that keep us from learn new things every day. Let's f...
What Does SERP Mean? - Inbound Marketing Terms Under 150 Words - Featured Image

What Does SERP Mean? - Inbound Marketing Terms Under 150 Words

Blog
A search engine result page (SERP) is the page that shows the result to a user in a search engine like Google for a specific query. These results are giving in two ways paid results (Pay Per Click - P...
What is a Business Blog? - Inbound Marketing Terms Under 150 Words - Featured Image

What is a Business Blog? - Inbound Marketing Terms Under 150 Words

Blog, Inbound Marketing Dictionary
Business blog is the same as blogging, however, organizations use it as a marketing strategy to increase their thought leadership in the industry. It helps the organization to gain more relevance and ...
What is a Blog Post? - Inbound Marketing Terms in 150 Words - Featured Image

What is a Blog Post? - Inbound Marketing Terms in 150 Words

Blog, Inbound Marketing Dictionary
A blog post is an article used to educate your audience about a specific subject. The main purpose is to answer a question, give directions or help your audience to solve a problem. Usually this artic...
Marketing Solutions: What do I need to win the confidence of my clients? - Featured Image

Marketing Solutions: What do I need to win the confidence of my clients?

Ventas
We humans  since very young, develop the instinct of trust, when we’re babies, we  move away from those strangers and seek our parents who are with whom we have had the first and closer emotional cont...
How to attract more clients with your website content - Featured Image

How to attract more clients with your website content

Inbound Marketing, Marketing Solutions, Content Marketing Services
2014 was an attractive year for our company. We changed our organization from the inside out, opening our minds and catching up with the new trends (This was not an easy task). Digital Marketing has c...
Miami SEO Company: Why is My Website Traffic So Low? - Featured Image

Miami SEO Company: Why is My Website Traffic So Low?

SEO
Let me introduce a comparison game that my daughter likes to play. “Daddy what is best? To be in front of 100 potential customers or to just wait for them to find your company?”
What Does a Small Business Marketing Consultant Work on with You? - Featured Image

What Does a Small Business Marketing Consultant Work on with You?

Marketing Solutions
In today's society, it is very important for small businesses to be successful. A small business marketing consultant can help small businesses to grow and prosper. This will help in building a mo...
Why We don't Need to Translate

Why We don't Need to Translate "Marketing" in Spanish

Hispanic Marketing
If you are trying to communicate with a Spanish speaker in the U.S. or Latin America you will not need to translate the term Marketing. Most Spanish speakers understand the word marketing and it is so...
Why Miami SEO Companies Are Not Doing a Good Job - Featured Image

Why Miami SEO Companies Are Not Doing a Good Job

SEO
Recently I was reviewing some keywords for my local SEO Miami campaign and I found out that some SEO companies in Miami are not doing their job for their own companies. Why? If you look at the graphic...
Miami SEO Expert: How Google Can Help My Business? - Featured Image

Miami SEO Expert: How Google Can Help My Business?

SEO
This is a common question that I get every day. Don’t be afraid! It’s a simple concept that I can explain in 2 minutes. Ready, set, go… Have you read a book? Google is just like the index page in a bo...
Marketing Solutions: Hit Your Marketing Goals for 2016 - Featured Image

Marketing Solutions: Hit Your Marketing Goals for 2016

Marketing Solutions, Business Goals
Every year the goal is the same: grow your business and reach more potential customers. You know you have a great product, at a great price, and outstanding customer service. So what had been holding ...
What Exactly Does an Inbound Marketing Agency Do? - Featured Image

What Exactly Does an Inbound Marketing Agency Do?

Inbound Marketing
The worlds of business and marketing have changed substantially. Sending out a brochure and waiting for customers to drift into your office just doesn't make much sense anymore. Everything is on t...
What a Digital Marketing Training Miami Can do for Your Business? - Featured Image

What a Digital Marketing Training Miami Can do for Your Business?

Marketing Bootcamp
As digital marketing becomes a permanent fixture in the business marketing mix, retailers and service providers are including the practice in their business model. Digital marketing training Miami can...
Miami SEO Company: How Can I Increase my Website Visits? - Featured Image

Miami SEO Company: How Can I Increase my Website Visits?

SEO
If you contact a Miami SEO Company most likely they will offering some sort of monthly service to rank your website pages on SERP (Search Engine Result Page) However, SEO tactics alone are missing a g...
Miami SEO Company: How to Improve a PPC Campaign - Featured Image

Miami SEO Company: How to Improve a PPC Campaign

SEO
Pay per click campaigns are basically a way to market your brand or website. When an internet user clicks on a website add, the advertisers pay a fee. This is a way of generating traffic and attention...
Best B2B Websites Examples from Miami SEO Expert - Featured Image

Best B2B Websites Examples from Miami SEO Expert

Website design ideas
One of the reasons why you might be reading this blog is because you want to start to develop the new website or you wish to redesign the current website for your business. This piece will help the ju...
Miami SEO Expert: How to Position your Website on a Local Market - Featured Image

Miami SEO Expert: How to Position your Website on a Local Market

SEO
Why it’s important if you have a company in Miami to work the keywords in SEO and optimize that word to respond to the questions that many strangers are making themselves daily on Google´s search engi...
Five Smart Goals you Should Do Before Starting a New Day of Work - Featured Image

Five Smart Goals you Should Do Before Starting a New Day of Work

Business Goals
The way your day starts is your life!, everyone one day or another worries about the alarm ringing at 06:00 a.m. and not being late, so that way our day can last and we´re able to do all the things we...
SMART Business Goals Give you More Free Time - Featured Image

SMART Business Goals Give you More Free Time

Marketing Solutions
All of us as parents need to have more free time for our children, so we would like to have less work and responsibilities in order we can spend more time and attention to our families, but why do you...
Changes Frighten and Challenges Motivate – How Inbound Marketing Help - Featured Image

Changes Frighten and Challenges Motivate – How Inbound Marketing Help

Inbound Marketing
During the last 12 years my wife and I built our business. Everything started with a dream of offering quality service. Young and with little experience but with an urge to conquest the world like Ale...
My B2B Marketing Plan is Killing Me! - Featured Image

My B2B Marketing Plan is Killing Me!

B2B Marketing
Is your current B2B Marketing Plan not working as planned? It’s possible that your sales are stagnant or in the worst case are in decline. Frustration invaded you and your team. You don’t know how to ...
How We Get More Clients with Our B2B Website - Featured Image

How We Get More Clients with Our B2B Website

B2B Marketing
2014 was an active year for our company. We changed our organization inside-out by opening our minds and catching up with new trends (This was not easy). Marketing has changed fast over the last 10 ye...
My Business Goals and Objectives Sucks - How to Fix It? - Featured Image

My Business Goals and Objectives Sucks - How to Fix It?

Business Goals
If I ask any business owner or president of an organization, do you want to make your organization grow? The answer is obvious and if I ask what the Business Goals are for this year the answer is simi...
5 Killer SMART Business Goals Examples - Featured Image

5 Killer SMART Business Goals Examples

Business Goals
Maybe you have assumed it is very difficult - and time consuming - to create your organization's business goals. Arguably, I've been in this situation too, sited in front of a computer, with a...
15 Toxic Business Goals Examples - Featured Image

15 Toxic Business Goals Examples

Business Goals
WARNING: All Business Goals Examples mentioned here are highly toxic! Please do not put them into practice, or include them in your business plan. These examples impair concentration and achieve nothi...
I Don’t Have Time to Set SMART Business Goals and Objectives - Featured Image

I Don’t Have Time to Set SMART Business Goals and Objectives

Business Goals
Time is the subject of films like one starring Justin Timberlake "In Time", on which it’s the way of how the company pays the character. In the movie the time time was used as payment for an...
X Reasons Why We Don’t Reach Our Goals: Marketing Solutions - Featured Image

X Reasons Why We Don’t Reach Our Goals: Marketing Solutions

Marketing Solutions
There are many business owners which do not reach their goals at the end of the year. We all have goals on January 1st which we wish to accomplish, either personal or work related, but as soon as the ...
What you Need to Learn from SMART Business Goals - Featured Image

What you Need to Learn from SMART Business Goals

Marketing Solutions
Essential Advantages Of Using Smart Business Goals  Global thought-leader and business prediction guru, David M. Raab, the CEO and contributing marketing analyst for Gleanster, is currently urging CMO...
Blogging Best Practices: How to Be an Effective Blogger - Featured Image

Blogging Best Practices: How to Be an Effective Blogger

Blogging Best Practices
Are you thinking of becoming a blogger?  If so there are a few things you need to know. You need to be an expert on what ever you decide to blog about. Another thing you need to know is that having fe...
Marketing Solutions: Strategies to Convince Your Potential Customers To Buy From You - Featured Image

Marketing Solutions: Strategies to Convince Your Potential Customers To Buy From You

Marketing Solutions
You need to be convincing. You can focus on your persuasive selling abilities but what matters most is that you make the most of your time in front of your potential customers. People are less interes...
Spend More to Make More: Digital Marketing ROI - Featured Image

Spend More to Make More: Digital Marketing ROI

Marketing ROI
While many online marketers are already seeing the wisdom of allocating money toward digital marketing activities, some marketers may not be catching onto the necessity as fast. You definitely need to...
4 Most Commonly Used Free Tools for Keyword Planning on Your SEO Plan - Featured Image

4 Most Commonly Used Free Tools for Keyword Planning on Your SEO Plan

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” This was one of the famous quotes from Abraham Lincoln, the popular President of the United States in refere...
My SEO Sucks, What Does SEO Mean when my sales are decreasing? - Featured Image

My SEO Sucks, What Does SEO Mean when my sales are decreasing?

SEO
Once I am aware that my SEO sucks, how can I figure out the answer to what does SEO mean and what do I do when my sales are decreasing? A clear indication that your SEO is having no practical effect i...
5 Tips that Improve Your Marketing Solutions to Increase Sale in 2015 - Featured Image

5 Tips that Improve Your Marketing Solutions to Increase Sale in 2015

Marketing Solutions
Marketing solutions should have one goal in mind and that is to increase sales. To achieve that goal, it is important to create an integrated marketing solution so that all of your marketing efforts w...
Warning: These 5 Mistakes Will Destroy Your SEO Plan - Featured Image

Warning: These 5 Mistakes Will Destroy Your SEO Plan

SEO
Every person who has ever used SEO on their website knows that it’s a complicated field with many nuances, changes and rumors, which makes it difficult to tell what really works. Some people spend mon...
What are the Cost Benefits of Outsourcing a Miami SEO Company? - Featured Image

What are the Cost Benefits of Outsourcing a Miami SEO Company?

SEO
You might be telling yourself right now, should you outsource your Miami SEO Company? There are many cost benefits why you should outsource your SEO Company. Let’s take a look at some statistical numb...
5 Best Online Marketing Solutions for Small Business - Featured Image

5 Best Online Marketing Solutions for Small Business

Marketing Solutions
If you are running a small business, you know that marketing, when done right, generates leads – leads you and/or your salespeople can convert into sales. The explosion of social media, Big Data, pred...
Website Ideas: How To Create An Attractive Website Content Writing - Featured Image

Website Ideas: How To Create An Attractive Website Content Writing

Website design ideas
Do you ever landed on a website hoping to find the answer or information to solve a problem and when you are on that website you realize that there is no information relevant to that topic. How do you...
3 Reasons Why Small Business Blog is Important for Your Organization - Featured Image

3 Reasons Why Small Business Blog is Important for Your Organization

Blogging Best Practices
Are you a business owner or leader of an organization without a blog? If so, what's stopping you? There are all sorts of reasons why business owners and organization leaders are resisting the idea...
How Much Does a Website Redesign Can Cost? - Featured Image

How Much Does a Website Redesign Can Cost?

Website design ideas
This is the question that many local business owners are asking to Google, you came to this blog because you want to know, how much does make a website redesign can cost? The explosive growth of Inter...
Web Solutions that Influences in Online Reputation? - Featured Image

Web Solutions that Influences in Online Reputation?

The quality of the products or services of a company are those the web solutions that generate the most satisfaction or customer dissatisfaction, but what about the redesign of your website? Can you g...
Why A CEO Needs to use 21st Century Online Marketing Solutions - Featured Image

Why A CEO Needs to use 21st Century Online Marketing Solutions

Marketing Solutions
The internet is the great equalizer of all businesses if the right marketing strategy is used. In the last 10 to 15 years, marketing has changed drastically to include online inquiries. Potential cust...
Why Content Marketing Services is the Way to Hit your Competitors - Featured Image

Why Content Marketing Services is the Way to Hit your Competitors

Content Marketing Services
If you are a business owner, business manager or if you had been put in charge of marketing you're sure to benefit from content marketing services. You don't have to do it alone. There are inb...
Why It is Hard to Find Website Solutions That Actually Work - Featured Image

Why It is Hard to Find Website Solutions That Actually Work

Website design ideas, Marketing Solutions
Is your website failing to bring you business? If you are a small business entrepreneur, finding a solution for your business on the web can be a daunting process. You may have some experience with we...
What I Need to Develop my b2b Website Content writing more Attractive - Featured Image

What I Need to Develop my b2b Website Content writing more Attractive

Website design ideas, SEO
For any Website SEO plan to succeed, we must not lose sight of a third aspect: the web content pages. In the field of what does SEO mean, it is not enough to know how to optimize a URL or the structur...
How a Website SEO Analysis Can Help Me to Increase Sales - Featured Image

How a Website SEO Analysis Can Help Me to Increase Sales

SEO
Are you interested in boosting sales on your company website? As a business owner, boosting sales and customer following is vital to continuing business. With the increased use of the internet, many b...
How to Manage Your Website Redesign Process? - Featured Image

How to Manage Your Website Redesign Process?

Website design ideas
It's no a secret that certain aspects of the Internet are changing every day, and organizations are constantly redesigning their websites in order to remain relevant in the digital marketing. Befo...
What Does SEO Mean for my Organization? - Featured Image

What Does SEO Mean for my Organization?

SEO
Organizations need to be concerned about the SEO content of their website in order to garner the most attention online.  If you are in charge of the website needs for your organization, you will want ...
4 steps to unify your Smart marketing and sales efforts - Featured Image

4 steps to unify your Smart marketing and sales efforts

Marketing Solutions
When a company understands why it’s important to have a clear sales process as a part of its strategy it’s time to move to the next steps to improve the relationship between marketing and sales and ma...
What Should I Look in My Website SEO Analysis? - Featured Image

What Should I Look in My Website SEO Analysis?

SEO
In recent years, the SEO analysis (short for search engine optimization or search engine optimization) has become a cornerstone of any online marketing campaign. However, despite the good results offe...
5 Quick Tips About Social Media Plan for Your Business - Featured Image

5 Quick Tips About Social Media Plan for Your Business

Social Media Marketing Services
It's truly the dawn of a new era and has been for some time now since the advent of social media into the market place. If you are a business owner like me, one of your biggest challenges is to dr...
How to Optimize Twitter Business Account to Generates Revenue and ROI - Featured Image

How to Optimize Twitter Business Account to Generates Revenue and ROI

Social Media Marketing Services, Marketing ROI
Businesses that succeed know that social media is the way to draw an audience and Twitter is the online social conversation king. If Your company have a twitter profile for more than 1 year and do not...
How to Use Social Media Marketing Plan to Attract More Sales - Featured Image

How to Use Social Media Marketing Plan to Attract More Sales

Social Media Marketing Services
In this day and age, it's simply not enough to have a website or any other traditional form of advertisement. According to the 2013 eMarketer report, nearly 2 billion people worldwide use social n...
Why Social Media Presence is One of the Marketing Solutions - Featured Image

Why Social Media Presence is One of the Marketing Solutions

Social Media Marketing Services
Is social media a part of your marketing strategy? More individuals than ever are actively using social media.  You probably accessed your LinkedIn account, your Facebook page, and responded to a few ...
How Marketing Tools Can Help Your Sales Team to Increase Revenue - Featured Image

How Marketing Tools Can Help Your Sales Team to Increase Revenue

Marketing Solutions
As a Business owner, we track so many different data points to increase revenue and better understand what’s working and what’s not that it can become easy to lose sight of what’s most important. Repo...
4 Ways to Improve B2B Customer Relationships With The Use Of Twitter - Featured Image

4 Ways to Improve B2B Customer Relationships With The Use Of Twitter

Social Media Marketing Services, B2B Marketing
According to Gallup.com, there are only approximately 13% of business-to-business (B2B) customers who are fully engaged.  This information was collected and analyzed due to a Gallup study of thousands...
Think You are Cut Out For Doing B2B Social Media Strategies? Take This Quiz - Featured Image

Think You are Cut Out For Doing B2B Social Media Strategies? Take This Quiz

Social Media Marketing Services, B2B Marketing
You are keenly aware that social media plays an expanded role in the way customers are informed of new products, and even how they determine whether or not to be return customers, but do you know if y...
Common Misconceptions About Twitter Profile Picture Size - Featured Image

Common Misconceptions About Twitter Profile Picture Size

Social Media Marketing Services
In the ever-changing world of technology, social media has become a major asset to business owners and consumers alike. These days, it is just not enough to have the credentials and a highly accredite...
How to Make Your Organization Website Mobile-Friendly - Featured Image

How to Make Your Organization Website Mobile-Friendly

Non profit Organization
Mobile marketing is being tossed around frequently in marketing circles, often with many different intended meanings. While mobile marketing can mean many things, there is one primary message being co...
How to optimize your b2b Twitter Bio for business in 5 minutes - Featured Image

How to optimize your b2b Twitter Bio for business in 5 minutes

Inbound Marketing
As a business owner, your number one goal is to increase sales of your product or service year over year. However, you may feel like you're R.O.I., from advertising mediums like TV, radio, print a...
 How to Attract Latin America Customers with e-mail Marketing Solutions - Featured Image

How to Attract Latin America Customers with e-mail Marketing Solutions

Inbound Marketing
According to MarketingSherpa, 70% of your Latin America customers will end up buying something from you or one of your competitors, but they won’t do it right away! Many companies that want to have a ...
6 Ways to Improve B2B Customer Relationships With social media content - Featured Image

6 Ways to Improve B2B Customer Relationships With social media content

Social Media Marketing Services, B2B Marketing
Improving customer relations, so they endure over time, translates into a successful business. Compare your company’s plan with the six points listed below. Are they in sync? If not, you’re probably o...
The Worst Advice We have Ever Heard About Inbound Marketing Agency - Featured Image

The Worst Advice We have Ever Heard About Inbound Marketing Agency

Inbound Marketing
It is no secret that inbound marketing has replaced traditional marketing—and convincingly so. However, against this reality, some marketers have been tricked into taking worst advices that would turn...
Online Marketing Suggestions: How to Convert Website Traffic Into Leads - Featured Image

Online Marketing Suggestions: How to Convert Website Traffic Into Leads

Inbound Marketing, Website design ideas, Marketing Solutions
There's only one problem. All that traffic to your site isn't leading to any new business! People are visiting your site, but those visits aren't leading to new customers -- or even new sa...