In the recent years, digital marketing strategies have become the engine of the companies no matter if they're big, medium or small. All of them want to adopt a digital strategy to be in the most relevant trend of marketing currently and make their cash registers go faster and faster, but we still find some companies that are afraid of betting on the digital age and the way that marketing is done nowadays to reach those clients searching for faster solutions and not for some pushy salesman that is looking just to get another sale done.
In order to have Buyer Personas or "ideal customers" is necessary to have certain content marketing actions with valuable content for each stage of the purchase cycle. For starters, you must understand what is the Buyer Journey about. This is one of the inbound marketing good practices that has became a fundamental pillar of this methodology. It is an active search process that a potential customer performs before making a decision and purchasing a product or service. This is why is very important to know who we are going to talk to and in which stage their purchase process is.
In the recent years, digital marketing strategies have become the engine of the companies no matter if they're big, medium or small. All of them want to adopt a digital strategy to be in the most relevant trend of marketing currently and make their cash registers go faster and faster, but we still find some companies that are afraid of betting on the digital age and the way that marketing is done nowadays to reach those clients searching for faster solutions and not for some pushy salesman that is looking just to get another sale done.
Have you ever asked yourself this questions: What is the purpose of a blog? What is the difference between a blog and a Web Page? Well, the differences are many and they all depend on the use you want to give each one of them. Considering the meaning of each one of them first.
Cost-per-Lead, frequently abbreviated CPL, measures how cost effective marketing campaigns are at generating new leads. This metric is important because it provides a benchmark to establish sales goals, marketing budgets and the appropriate amount of money to spend per new lead.
An editorial calendar is a critical component in your content strategy, with its main purpose being to help you plan, schedule and publish your content.
Evergreen content represents blog posts and articles that continue to be relevant to your audience long after being published. Evergreen content is important because it improves SEO, generates traffic and brings in leads over time.
An inbound link is a link back to your site from another website. Inbound links matter for two reasons: First, they are an opportunity to receive referral traffic from another site. Second and most important, inbound links help improve your website’s search engine rank.
The Lifetime Value of a Customer, or LTV, is a prediction of the profit a business will derive during the course of a relationship with a customer. LTV analysis identifies the customers who will be most profitable, which allows you to proportionately target marketing spend and retention activities toward higher value accounts.
Mobile optimization is the process of tailoring the presentation of a website to be compatible with the screen and functionality specifications of mobile devices. The purpose of mobile optimization is to create a user friendly experience for visitors accessing your website from mobile devices.
Demand generation encompasses all marketing tactics used to create awareness about a company and its products or services. The goal of demand generation is to develop and nurture long term relationships with leads and prospects.
The customer acquisition cost (CAC) is the cost associated with acquiring a new customer. CAC is an important metric to measure as it will help you determine how to grow and maintain profitability.
An Inbound Key Performance Indicator (KPI) is an actionable metric that enables you to measure the performance of your inbound marketing activities. Inbound KPIs are important because they allow you to identify opportunities and challenges and adjust strategies as needed in real time in order to achieve key marketing objectives.
A conversion path is the process of guiding an anonymous website visitor towards becoming a known lead. The main objective of a conversion path is to promote your content and convert visitors into leads, and ultimately, nurture leads into clients.
Inbound Return on Investment (ROI) is the profit earned from Inbound Marketing activities. Knowing your Inbound ROI allows you to directly see the financial impact of marketing on your organization as well as set future marketing and sales goals in order to maintain or increase profitability.
A Service Level Agreement (SLA) is a document that defines what the sales and marketing teams will commit to accomplishing in order support each other in reaching a shared revenue goal. The purpose of an SLA is to formalize the measurement and monitoring of marketing and sales activities in order to ensure progress and results.
An equation of sorts, churn rate is determined by taking the number of participants that have recently stopping using a certain service and dividing that number by the average number of participants in all. This outcome will provide information relating to how successful a current business or marketing plan is.
In this process, sales team will report back to the marketing team the results of their leads. The point of this is so a marketing team can better understand what the best and the worst leads are and changes can be made accordingly. Marketing can also communicate back to the sales department in order to generate more leads and follow up.
Outbound marketing, also known as traditional or interruption marketing, is the method of pushing a message out with the intent of reaching your target audience. This contrasts with inbound marketing, which seeks to bring leads in by creating content that matches the interests and needs of prospective customers.
A whitepaper is an in depth, educational report that takes a persuasive approach at presenting a problem and a corresponding solution. Whitepapers are used by organizations to help build authority and trust with an audience.
A long tail keyword is a specific search phrase that contains at least three words. Long tail keywords are important because they contain terms that individuals are more likely to use when they are closer to making a purchase. To create a long tail keyword, start with a one or two word head term a more generic search term, which alone is hard to rank on in search due to its broad nature. An example of a head term is the word uniforms. Next, add more specific words or phrases to the head term to clarify and provide additional detail. Adding the words children’s and soccer result in the long tail keyword of children’s soccer uniforms.
A workflow, also known as marketing automation and drip marketing, is a series of automated actions that are triggered by an individual’s interactions with your content. Workflows are a critical component to fully utilizing the inbound marketing methodology because of their ability to meet the needs of your audience in real-time, provide ongoing lead nurturing and identify and deliver qualified leads to sales.
A/B testing is the act of simultaneously testing specific elements of your marketing to determine which performs or converts best. The purpose of A/B testing is to continuously improve the performance of your marketing in order to increase your success in converting visitors and leads into customers.
A soft bounce occurs when an email isn’t delivered because there is a temporary problem with the receiving email address, such as an inbox being full or an email attachment being too large.
Dynamic content, also known as smart content, is content that adapts to the interests or past behavior of the person viewing it. The goal of dynamic content is to create a more relevant and personalized experience than could be achieved through the use of static content.
An open rate is the percentage of people on an email list who have viewed or opened an email compared to the total number of email of people the email was sent to. The primary purpose of an open rate is to determine the effectiveness of your subject line.
Content that is used as a business method, content assets come in a variety of forms such as electronic books (eBooks), free articles (Blog Post), whitepages, videos, case studies, etc.
A form is a field or set of fields a visitor completes on your website or landing page in order to receive a content offer. Forms are critical to your inbound marketing efforts because they turn strangers into known leads.
Email personalization is the process of tailoring emails to the individual who will be receiving the message. Email personalization provides the opportunity to create a more engaging email experience, which can increase open and click rates, drive conversion rates and provide increased value to your audience.
Search Engine Optimization is a tactic use to optimize content such as web pages, blog post or landing pages to be shown on the search engines like Google. In order to offer a level play field, search engines have created a formula (Algorithm) to give priority to the most relevant content for users in the Search Engine Results Pages (SERPs).
Email newsletters, or e-newsletters, are frequent communications sent by organizations to an email subscriber list. Email newsletters are an important component to an organization’s overall marketing efforts because they are an efficient and cost effective way to maintain contact with a target audience.
An email blacklist is a database that uses real time data that receiving servers can query in order to determine the reputation of the IP address sending the email, or more simply put an email blacklist determines if an incoming message is likely spam. There are both public and private email blacklists. Public blacklists are, as the name implies, available to the public. Private blacklists are unavailable to the public and unable to be queried externally. Private blacklists tend to be more strict than public blacklists. If you should end up on a private blacklist, it is not easy to determine why you were blacklisted, so it is important to follow these general guidelines when sending emails:
Marketing automation is the use of software to streamline, segment, execute and measure marketing tasks and processes. Marketing automation takes manual and repetitive tasks and performs them with increased efficiency.
Email bounce rate represents the percentage of emails that were sent but not delivered. In addition to showing how many of your sent emails did not make it to your intended recipients, your email bounce rate can help provide insight into the overall health of your email list.
An email campaign is a set of coordinated marketing messages delivered in intervals that were created with an overall objective in mind. The main purpose of an email campaign is to nurture your leads into customers. Effective nurturing comes down to sending the right email to the right audience at the right time. This means email campaigns aren’t one size fits all.
A follow up email is an email that is sent after a visitor or lead takes a specific action indicating interest in a specific content offer. The purpose of a follow up email is to engage your target audience and deepen the relationship with the intent of bringing them further into the sales funnel.
List segmentation is the process of placing your email contacts into specific email lists based upon information you know about them including buyer persona and lifecycle stage. List segmentation is important because it helps you deliver content that is most relevant to the needs and wants of your audience.
A meta description is the short snippet of information that appears below a link in search results. The purpose of a meta description is to attract a searcher by providing a compelling description of what they will find on your page. To create a meta description, write a short sentence that tells the searcher what they will get by clicking through to your page using actionable language that includes keywords that are used on the webpage.
The visitor to lead conversion rate (VTL) represents the percentage of your total visitors who have gone on to convert to leads. Knowing your visitor to lead conversion rate provides insight on how effective your lead generation efforts and Call to Actions are at converting visitors to leads.
A conversion rate measures how many website visitors have completed a desired action. The purpose of a conversion rate is to provide a metric by which you can determine how well your website, landing pages and content are performing. A conversion rate is determined by dividing the number of visitors who have taken a desired action by the total number of visitors. One of the two most important rates in your website are Visitor to Lead and Lead to Customer.
A sales funnel is a tool that tracks the progression and measures the quality of your visitors and leads. The purpose of the sales funnel is to tell you what percentage of your visitors and leads have gone on to become customers as well as what content offers you should be providing your audience based upon where they are in the funnel.
An infographic is an image that is used to represent information. The main purpose of an infographic is to simplify complex subject matter by turning dense data into a visually engaging experience. Infographics can help you showcase expert understanding of a topic and are an ideal format to present survey data, explain how something works or create a comparison. Infographics were made for the age of social media. In addition to hosting on a website, blog or landing page, share infographics across your social media channels.
Inbound Lifecycle Stages are properties that identify where your contacts are in the marketing funnel. The purpose of Inbound Lifecycle Stages is to benchmark your contacts progression through the marketing funnel and segment your audience in order to provide stage appropriate content offers.
The inbound sales funnel is comprised of lifecycle stages that represent a prospect’s progression from visitor to customer. The purpose of the inbound sales funnel is to prescribe appropriate content offers relevant to where a lead is in the sales funnel.
A lead to customer conversion rate is the percentage of leads who have gone on to becomes customers. Your lead to customer conversion rate shows how effective you are at converting leads into purchasing customers. You can determine your lead to customer conversion rate by dividing numbers of customers by number of total leads.
Smarketing is the process of aligning marketing and sales teams within an organization around common goals with a main objective of increasing revenue. Smarketing is important because it is the point at which marketing can most effectively hand off qualified leads to sales. Without collaboration at this critical stage, a significant amount of leads can be lost.
A qualified lead is a lead who has expressed interest in your products or services and meets buying criteria as established by sales and marketing teams within your organization. Understanding the necessary criteria for a lead to be qualified is important as it helps direct the sales and marketing teams to invest time in leads who are most likely to convert into customers.
Lead generation is the process of attracting and converting strangers into leads. The primary objective of lead generation is to bring visitors in with content offers and guide them through the buyer’s journey until they are ready to become a customer. Lead generation takes place within the second stage of inbound marketing the conversion stage.
Lead nurturing, also known as drip marketing or marketing automation, is the process of building relationships by providing relevant content offers to leads and customers that align with where they are in the buyer’s journey and sales funnel. The purpose of lead nurturing is to provide information and answers to prospects at the appropriate time in order to guide them towards becoming customers.
The term lead refers to a contact who has submitted a form on a website or landing page in return for a content offer. At this stage, at least some information about the individual is known. Ways in which an individual can become a lead include downloading an eBook, submitting a survey response or signing up for a newsletter among other options.
An inbound marketing strategy brings all of an organization’s inbound marketing goals together and places them into one comprehensive plan. An inbound marketing strategy should focus on how you will meet the needs of and deepen engagement with your audience and how you will grow and maintain sales. The first step in creating an inbound marketing strategy is understanding where you currently are. Only by understanding your current state, are you able to create goals that are truly relevant, realistic and achievable.
Reaching the right person with the right message may seem at first as something very challenging, as something achievable only by the works of sorcery or simply impossible. But that’s not the case at all. By following these tangible and straightforward steps you can reach directly the people you want to and ensure your message will be received well.
Inbound marketing tactics are specific marketing activities that are conducted in support of your inbound marketing strategy. Inbound marketing tactics are defined and followed in accordance to your inbound marketing plan. There are a wide variety of inbound marketing tactics that an organization can utilize. Some of these include search engine optimization (SEO) and pay per click ads (PPC), blogs, email campaigns, social media, landing pages, videos, podcasts, eBooks, whitepapers, product demos and trials and the list goes on.
Relating to inbound marketing, content can be one of many different items. This can refer to a blog, a video, email newsletters, podcasts, eBook, checklist, webinar, and more. All of these items are designed to attract a variety of potential clients as well as help retain them over time. Business content is used to help and convert potential customer into lead. Content will help you and your business to positioned as a thought leader of your industry.
HubSpot is a marketing software and content management system that is built around the inbound marketing methodology. In fact, it is said that the term “inbound marketing” was coined by Brian Halligan, one of HubSpot’s founders. HubSpot is focused on providing customers a marketing automation platform where they can easily develop, deploy, manage and track inbound campaigns across email, social media,blogs, websites, SEO and more.
Social media monitoring, also known as social media listening, is the process of actively monitoring what is being said about your company, competitors or a specific topic across social media platforms. Social media monitoring allows you to gain insight into public opinion, identify influencers and industry trends, provide customer support and reach prospects.
A more multi dimensional approach to marketing and communication, H2H, or Human to Human, takes away all of the individual distinctions that often come along with this type of business practice. The H2H approach labels us all as humans so we can communicate that way and find a common approach.
B2C refers to the exchange of information, services or products between a business and their consumers. While traditional sales would occur in a physical store location, B2C typically occurs over the internet, with consumers shopping online or seeking out some sort of service.
A Marketing Qualified Lead, commonly referred to as MQL, is a contact who is more deeply engaged than a typical lead, but requires additional nurturing before becoming sales ready. It is important to keep MQLs warm, so to speak, by continuing to foster interest in your products or services until they are ready to make a purchase decision.
A sales qualified lead (SQL) is a prospective customer who has displayed intent to buy your company's products or services and has met lead qualification criteria. Once a prospect reaches the SQL stage, they are ready to be contacted by your sales department. In order to effectively qualify contacts as they move through the buyer’s journey, sales and marketing teams within your organization need to identify and agree upon qualities a prospect must have and actions they must take in order to advance to the next lifecycle stage.
In the internet world, when two businesses make an exchange of either services, information or products, this is considered B2B, or Business to Business. This is different from a business interacting with consumers. An example of this would be the manufacturing of a certain product. If one business contacts another business for specific parts or information related to the process of creating the product, this is B2B. The final product can then go on to be sold to consumers.
Blogging has evolved over the years. At one time it was used solely as a personal site where personal experiences and personal opinions could be logged. Blogging then evolved into a marketing tool and can even be used as a business in and of itself. Different from a traditional website, a blog is updated on a very frequent basis and has followers that frequent the page for updated information.
In today’s digital world, the potential customers are under a huge number of stimuli which makes harder the job of standing out and being able to reach them successfully. Potential customers are not a passive element in the buying process. Nowadays, they make well researched and well thought purchases, using the elements that the Internet provides them. If your product was not part of that process, you were out of it before it started.
Negative buyer personas, also known as exclusionary personas, are profiles of individuals who may initially appear to be a potential buyer but who are ultimately not a fit for your organization. Negative buyer personas are important because they will help you save time and money by not marketing to individuals who are unlikely to become customers.
Keywords are the words and phrases used on your website in order to appear in search engine results. Without keywords, your web content would essentially be unfindable. Therefore, they are a critical component in attracting web searchers to your site. To establish a keyword strategy, identify the top words and phrases for which you want to be found in search engine results and the top terms bringing visitors to your site.
A Buyer Persona is a semi-fictional profile of your ideal customer base on actual research (preferably actual data from potential buyers, actual or previous customers). The buyer persona should included demographic, background, motivations, challenges, needs and goals.
An inbound customer is a customer that arrived at your website, became aware of you and purchased from your company as result of your inbound marketing efforts. Inbound customers are important to your business because they demonstrate the effectiveness of your inbound marketing strategy and in general, cost much less to convert than customers gained via traditional marketing methods.
A hard bounce occurs when an email isn’t delivered because the receiving address is either invalid or doesn’t exist. Hard bounce is an important email metric to track because it shows, along with the soft bounce metric, how many of your emails are being delivered, and additionally, provides insight on the quality and health of your email lists.
Content can be used effectively as a great marketing tool, and without it there would be a great deal of difficulty when it comes to generating leads and following through. What you can offer your clients in the way of content offer can include checklist, white papers, eBooks, web tools, guides and much more.
An eBook is simply the electronic version of a printed book. The purpose of an eBook in marketing is to generate leads, so it is important to focus on a topic that naturally leads your audience further into the sales funnel. Although your intent from a marketing perspective is lead generation, your intent from a content creation perspective should be to focus on an area that your audience wants to learn more about. How to and best practice approaches tend to perform well in the eBook format.
A thank you page is presented after a lead submits a form on a landing page. A thank you page, as implied, thanks your new lead for their interest in your offer and delivers to your lead the content that was offered. While a thank you page marks the end the conversion process, it provides the opportunity to move your lead further along in the buyer’s journey by providing new content offers, links to blog posts or social media profiles.
A landing page is a web page that is designed to convert visitors into leads. A landing page is essential in lead generation as it has the content offer that draws a visitor in and the form through which an unknown visitor becomes a known lead. A visitor reaches a landing page by clicking on a Call to Action and converts from visitor to lead after completing the form on the page.
The base of an Inbound Marketing strategy are the qualified leads for the company and these normally are generated when we offer them valuable content for them and through a form that must operate in a landing page, where they give us their personal information. We follow up and educate them with even more content ready for that prospect and get the lead identified in the sales funnel, depending of the stage the lead is currently at.
A Call-to-Action (commonly referred to as a CTA) is an image, button or line of text that encourages your audience to take action on a specific offer. The main purpose of a CTA is to provide something of value to your audience that in turn will bring them further into the sales funnel. Common Calls to Action include downloading an eBook, registering for product demo or signing up for an event or newsletter, among other options.
Inbound marketing is the process that focuses on attracting customers or leads by aligning the content you publish with the interests and needs of prospective customers. The purpose of inbound is to use content offers to naturally attract leads, who you then can convert, close and delight over time. In contrast to inbound marketing, traditional marketing generally uses techniques that are interruptive by pushing content to individuals whenever the marketer wants even when potential customers don’t want it.
When we speak about marketing the first thing on our minds is advertisement for a product or service, but this goes beyond these two steps. Marketing is an investment in sales and furthermore when we implement an inbound marketing methodology.The goal is that the sales team is speaking with qualified prospects to improve the efficiency of their efforts and be able to achieve the company's goals. What it is not recommended to do is to invest the time of our sales team in prospects that aren't actively looking forward to buy our products or services.
Spam is usually considered to be electronic junk mail or junk newsgroup postings. Some people define spam even more generally as any unsolicited email. However, if a long lost brother finds your email address and sends you a message, this could hardly be called spam, even though it is unsolicited. Real spam is generally email advertising for some product sent to a mailing list or newsgroup.
In Marketing, speaking about the sales cycle is a fundamental concept for those who work in this field and for years, we’ve always looked to close our sales in a more short and efficient way.However, all those strategies that we’ve implemented before just left us with data lists of possible leads and we had to give them a follow up that took us forever just to convince them to get our product or service. All of this is now in the past with the implementation of a methodology based on Inbound Marketing.
Email marketing is the targeting of consumers through electronic mail (email). Often associated with data mining, email marketing can be used to impact consumers in a variety of ways. In general, email marketing is a more evolved, digital form of traditional direct mail marketing. Email marketing is also known as direct email marketing. In a typicalemail marketing scenario, an organization builds an email list to reach or inform established and prospective customers.
Nowadays people are talking about inbound marketing but how many people actually know what that is? What benefits it can bring to a company? Why implement an inbound strategy?. These questions and many more come up when people mention this term. Inbound Marketing methodology is the answer to all these changes the consumer behavior has been having in the way they purchase lately since they are no longer willing to allow any publicity interruption like it used to happen before with the traditional communication methods.
Email Acceptance Rate is the total amount successfully delivered to the server divided by the total e-mail deployed (unique records). The amount successfully delivered is the total amount attempted minus all failures, including hard bounces. The maximum allowable spam complaints for any email marketing campaign. Since the deliverability of email messages sent through MNB is partially dependent on the reputation of its users, most email marketing campaigns have a complaint tolerance of 0.1% (1 complaint per 1000 emails).
2015 was an attractive year for our company. We changed our organization from the inside out, opening our minds and catching up with the new trends (This was not an easy task). Digital Marketing has changed quickly over the past 5 years and we realized we had fallen behind… Nowadays, we have smartphones in our hands.
It is a way to establish a higher authority by sharing knowledge with the audience in a specific industry. This strategy will help you demonstrate your knowledge in your industry and it will reduce the natural sales resistance barrier in potential buyers putting you or your organization in a better position. One of the most cost effective ways to establish thought leadership in your industry is launching a business blog.
It is amazing that the more I spend time doing what I love and brings me passion never stopped learning. In life there are two major obstacles that keep us from learn new things every day. Let's focus on two of them here.
A search engine result page (SERP) is the page that shows the result to a user in a search engine like Google for a specific query. These results are giving in two ways paid results (Pay Per Click - PPC) in a form of advertisement which is paid by the company who wants to promote their services or products and organic results, which is gathering by search engine's algorithms. These results are displayed (rank) according to the relevance of the query.
Business blog is the same as blogging, however, organizations use it as a marketing strategy to increase their thought leadership in the industry. It helps the organization to gain more relevance and authority with the search engines when it is done in a daily, weekly or monthly basis. The blog is composed by helpful blog post or articles that help potential clients to solve symptoms or problems related to a service or product offered by the organization. As a result, these posts will drive more traffic and potential customers.
A blog post is an article used to educate your audience about a specific subject. The main purpose is to answer a question, give directions or help your audience to solve a problem. Usually this articles are part of a blog of an author or organization that wants to increase the thought leadership by publishing blog posts (articles) in the daily,weekly or monthly basis. Therefore, this article
We humans since very young, develop the instinct of trust, when we’re babies, we move away from those strangers and seek our parents who are with whom we have had the first and closer emotional contact. It also happens that when we meet someone, the first thing we ask ourselves is will this be a person of trust?, What does he or she want from me? or How much can I trust this person? so we evaluate our relationships with time, we will share our experiences according to the confidence that we develop to those clients.
2014 was an attractive year for our company. We changed our organization from the inside out, opening our minds and catching up with the new trends (This was not an easy task). Digital Marketing has changed quickly over the past 5 years and we realized we had fallen behind…
Let me introduce a comparison game that my daughter likes to play. “Daddy what is best? To be in front of 100 potential customers or to just wait for them to find your company?”
In today's society, it is very important for small businesses to be successful. A small business marketing consultant can help small businesses to grow and prosper. This will help in building a more successful company.
If you are trying to communicate with a Spanish speaker in the U.S. or Latin America you will not need to translate the term Marketing. Most Spanish speakers understand the word marketing and it is sometimes used more than the actual equivalent word in spanish. However, I have create this simple guide of how to use the different terms for marketing in spanish with its own definition in english that you can use in your conversation or content.
Recently I was reviewing some keywords for my local SEO Miami campaign and I found out that some SEO companies in Miami are not doing their job for their own companies. Why? If you look at the graphic below you will see three rows.
This is a common question that I get every day. Don’t be afraid! It’s a simple concept that I can explain in 2 minutes. Ready, set, go… Have you read a book? Google is just like the index page in a book. If you need to look for something specific in a book you would simply go to the index page, look for the chapter and then flip the pages until you find the highlight paragraph or sentence. The Google search engine do the same thing but in a more sophisticated way.
Every year the goal is the same: grow your business and reach more potential customers. You know you have a great product, at a great price, and outstanding customer service. So what had been holding your business back from hitting your marketing goals? We all know that online and social media marketing play a huge part in any modern marketing solutions strategy. Unfortunately, it is not as simple as just having a website and posting a few photos on Facebook. Recent studies have shown that small business with an effective social media and online presence spend at least eight hours a week dedicated to maintaining and growing their online marketing strategies.
The worlds of business and marketing have changed substantially. Sending out a brochure and waiting for customers to drift into your office just doesn't make much sense anymore. Everything is on the internet; which means if you're not plugged in, you're turned off. Social media campaigns and other means of inbound methodology may be obscure or abstract, however.
As digital marketing becomes a permanent fixture in the business marketing mix, retailers and service providers are including the practice in their business model. Digital marketing training Miami can make smaller firms competitive with larger businesses.
If you contact a Miami SEO Company most likely they will offering some sort of monthly service to rank your website pages on SERP (Search Engine Result Page) However, SEO tactics alone are missing a great part of the equation which is to measure the return of investment. Today I had a conversation with a small business owner who wants to increase his website traffic and I asked — “Why do you need to increase your website traffic?” The business owner smiled and said “Because I need more customers!”
Pay per click campaigns are basically a way to market your brand or website. When an internet user clicks on a website add, the advertisers pay a fee. This is a way of generating traffic and attention. In a way, you are really buying visits to your brand’s website instead of just trying to earn visits along the way. This method of advertising can be very effective as it is an instant way to generate traffic. There are ways you can tailor this approach in addition to choosing the ad you want. You can also select specific keywords to go along with your advertising. You may already have a PPC campaign but you can utilize the services of a Miami SEO Company to gain more attention.
One of the reasons why you might be reading this blog is because you want to start to develop the new website or you wish to redesign the current website for your business. This piece will help the juices in your head flow and have a wider idea of what it is you need to build an excellent business goals examples for your website.
Why it’s important if you have a company in Miami to work the keywords in SEO and optimize that word to respond to the questions that many strangers are making themselves daily on Google´s search engines.
The way your day starts is your life!, everyone one day or another worries about the alarm ringing at 06:00 a.m. and not being late, so that way our day can last and we´re able to do all the things we have to do at work. That is why it’s important that before you start the workday you take into account the following Smart Goals tips that will help you have a more efficient day.
All of us as parents need to have more free time for our children, so we would like to have less work and responsibilities in order we can spend more time and attention to our families, but why do you do what you do? For having a big house, provide a better quality education for your children or getting a better future. We often think about working pretty hard now that I’m a young people, so in the future –when I get retired—can enjoy of a decent and worthy retirement.
During the last 12 years my wife and I built our business. Everything started with a dream of offering quality service. Young and with little experience but with an urge to conquest the world like Alexander the Great!
Is your current B2B Marketing Plan not working as planned? It’s possible that your sales are stagnant or in the worst case are in decline. Frustration invaded you and your team. You don’t know how to get your organization out of this cycle in which it is now. Why is marketing not working in my organization?
2014 was an active year for our company. We changed our organization inside-out by opening our minds and catching up with new trends (This was not easy). Marketing has changed fast over the last 10 years and we realized how we were left behind…
If I ask any business owner or president of an organization, do you want to make your organization grow? The answer is obvious and if I ask what the Business Goals are for this year the answer is similar “I want to make my organization grow” Then what is going wrong? Related: 5 Tips that Improve Your Marketing Solutions to Increase Sale in 2015
Maybe you have assumed it is very difficult - and time consuming - to create your organization's business goals. Arguably, I've been in this situation too, sited in front of a computer, with a note-sheet-paper, trying to discern what my organization is requiring to achieve the success needed and desired, and how to discover the way escalate to the next level. That's why I have created these 5 SMART Business Goals Examples with the purpose to help you to have amazing ideas to boost your organization. By the way, I'll take a general Business Goal with the intention to transform it in a SMART Business goal.
WARNING: All Business Goals Examples mentioned here are highly toxic! Please do not put them into practice, or include them in your business plan. These examples impair concentration and achieve nothing specific. Only consists of good intentions, desire to grow but with little foundation to achieve them.
Time is the subject of films like one starring Justin Timberlake "In Time", on which it’s the way of how the company pays the character. In the movie the time time was used as payment for any transaction and although it might sound crazy, that isn’t far from reality. Why is time scarce? Think for a moment if it’s not true that we sell our time. Our employer pays for our hours worked and those hours can’t be taken back. How long ago were you just a child going to school to enjoy yourself with friends without thinking how much work you need to be able to meet your expenses.
There are many business owners which do not reach their goals at the end of the year. We all have goals on January 1st which we wish to accomplish, either personal or work related, but as soon as the first week begins a lot of them end up forgotten. There are many reasons why we don’t meet our goals; we will analyze some of them here.
Essential Advantages Of Using Smart Business Goals Global thought-leader and business prediction guru, David M. Raab, the CEO and contributing marketing analyst for Gleanster, is currently urging CMO's to move forward in understanding that smart marketing is not a simple set-up data automation software and just letting it go. Smart marketing requires us to know our customers beyond their demographics. Looking outside the CMR systems we must also develop a unified view of our target customer behavior.
Are you thinking of becoming a blogger? If so there are a few things you need to know. You need to be an expert on what ever you decide to blog about. Another thing you need to know is that having feedback is good think. Below you will find some other ways to become and effective blogger.
You need to be convincing. You can focus on your persuasive selling abilities but what matters most is that you make the most of your time in front of your potential customers. People are less interested in your sales ability than they are about your ability to solve their problem or need. Are you asking the right questions to hold your potential client's interest? If not, you're losing money and you're not helping your client or customer.
While many online marketers are already seeing the wisdom of allocating money toward digital marketing activities, some marketers may not be catching onto the necessity as fast. You definitely need to set aside funds to enhance your digital marketing roi if you have experienced one of the following issues:
“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” This was one of the famous quotes from Abraham Lincoln, the popular President of the United States in reference to the importance of having the right tools for the work that one is going to embark upon. Before starting with the list of the free tools for keyword planning at the moment of creating an SEO plan and positioning it on search engines I want to make clear that there are many mistakes which can destroy your SEO plan and these tools are merely databases which can help determine which keywords have a higher search volume and what is their competition and popularity at this moment or at any given time.
Once I am aware that my SEO sucks, how can I figure out the answer to what does SEO mean and what do I do when my sales are decreasing? A clear indication that your SEO is having no practical effect is that you can no longer tie any business growth or new profit to the use of your SEO in your marketing campaign, and therefore that it is no longer affecting your business growth. You can detect this in your profit margin, lead generation, and in the behavior of your customers. If you can not identify any new business or referred business from your SEO efforts, it is time to reevaluate your business growth strategies and marketing plans.
Marketing solutions should have one goal in mind and that is to increase sales. To achieve that goal, it is important to create an integrated marketing solution so that all of your marketing efforts work together to build awareness of your company, convince people to purchase from you rather than your customer and create long-term relationships with consumers so that they return to purchase from you again. These tips can help you integrate solutions to achieve those missions.
Every person who has ever used SEO on their website knows that it’s a complicated field with many nuances, changes and rumors, which makes it difficult to tell what really works. Some people spend money to position a website and over the course of several months realize that SEO is not yielding the results they want. In many cases it’s because they deviate from the basic truths of SEO. Learning is the first step, so we are going to cover the 5 most common mistakes that can destroy your optimization plan.
You might be telling yourself right now, should you outsource your Miami SEO Company? There are many cost benefits why you should outsource your SEO Company. Let’s take a look at some statistical numbers explaining outsourced SEO. According to the Search Engine Marketing Professional Organization, if you were to hire a US or Canadian SEO in-house professional with at least 5 years experience, you better be ready to spend on the low side of $100,000 per year. Now don’t forget, these numbers do not cover what it would cost you to train, provide benefits, recruit, and infrastructure costs.
If you are running a small business, you know that marketing, when done right, generates leads – leads you and/or your salespeople can convert into sales. The explosion of social media, Big Data, predictive analytics, and many other online marketing solutions provide you with many, many options – the sheer number of which can be overwhelming. There’s no one-size-fits-all approach, as every business is unique. However, there are commonalities to the online marketing plans of the most successful businesses, which you can draw from when designing your own.
Do you ever landed on a website hoping to find the answer or information to solve a problem and when you are on that website you realize that there is no information relevant to that topic. How do you feel? You can experience a sense of deception, emptiness, or frustration when you realize that the information published on this site does not meet your expectations. To avoid this we have made a list of best practices for developing compelling website content writing to your visitors.
Are you a business owner or leader of an organization without a blog? If so, what's stopping you? There are all sorts of reasons why business owners and organization leaders are resisting the idea of generating potential relationships in networks through a blog. Whatever your reasons, it's time to revisit the benefits it can provide you small business blog:
This is the question that many local business owners are asking to Google, you came to this blog because you want to know, how much does make a website redesign can cost? The explosive growth of Internet users and the large number of possibilities to get new customers make this not just a luxury, much less a matter of image, having an effective website is an absolute necessity.
The quality of the products or services of a company are those the web solutions that generate the most satisfaction or customer dissatisfaction, but what about the redesign of your website? Can you get to build a good reputation or bad web design?
The internet is the great equalizer of all businesses if the right marketing strategy is used. In the last 10 to 15 years, marketing has changed drastically to include online inquiries. Potential customers are not only looking to purchase items, they are doing pricing comparisons, how the item works, other customer reviews, and company reviews. Within the last two to three years, the marketing solutions has further changed from an outbound strategy, where a company sends out it's message to thousands of potential customers, to an inbound strategy, where a company creates consistently valuable marketing content through a variety of channels that draws customers to your website.
If you are a business owner, business manager or if you had been put in charge of marketing you're sure to benefit from content marketing services. You don't have to do it alone. There are inbound marketing specialist that are qualified and eager to assist. You can use the content marketing services specialist that offer free consultations for online marketing. These consultations are free for any business that can benefit from internet based marketing.
Is your website failing to bring you business? If you are a small business entrepreneur, finding a solution for your business on the web can be a daunting process. You may have some experience with website design or think you can learn enough to get your business on the web, or maybe you have a friend that has volunteered to build your site. Websites built on the fly, without careful thought and design are destined to fail.
For any Website SEO plan to succeed, we must not lose sight of a third aspect: the web content pages. In the field of what does SEO mean, it is not enough to know how to optimize a URL or the structure of a site. Very synthetically, this concept could be defined as the place where users come to learn about a particular subject, and in which the visitor is not redirected to other subsections.
Are you interested in boosting sales on your company website? As a business owner, boosting sales and customer following is vital to continuing business. With the increased use of the internet, many business owners and companies turn to website SEO analysis as a way of increasing these sales. By building a business website and using SEO analysis software to analyze the optimization of your website's content, you'll understand how online marketing works. What does SEO mean does just that: it allows you the chance to market to customers online. However, it's important to understand what SEO analysis is before deciding if it's right for your business (although, it most certainly is).
It's no a secret that certain aspects of the Internet are changing every day, and organizations are constantly redesigning their websites in order to remain relevant in the digital marketing. Before starting with your website redesign process we have a strategy with clear guidelines for good planning and execution for successful redesign. Careful planning and site infrastructure are key to ensuring positive outcomes.
Organizations need to be concerned about the SEO content of their website in order to garner the most attention online. If you are in charge of the website needs for your organization, you will want to read this information to help you get the most out of your website.
When a company understands why it’s important to have a clear sales process as a part of its strategy it’s time to move to the next steps to improve the relationship between marketing and sales and make it even better.
In recent years, the SEO analysis (short for search engine optimization or search engine optimization) has become a cornerstone of any online marketing campaign. However, despite the good results offer several factors you must be keep in mind if you want to have a successfully website SEO analysis.
It's truly the dawn of a new era and has been for some time now since the advent of social media into the market place. If you are a business owner like me, one of your biggest challenges is to drive traffic towards your business products or services. This can be an overwhelming and often frustrating thing to deal with but there is a solution.
Businesses that succeed know that social media is the way to draw an audience and Twitter is the online social conversation king. If Your company have a twitter profile for more than 1 year and do not Generates Revenue and ROI now is the time to Optimize your Twitter Business Account. There are a few simple things, which will insure that you are making the best use of Twitter to generate revenue and get the most ROI (return on investment).
In this day and age, it's simply not enough to have a website or any other traditional form of advertisement. According to the 2013 eMarketer report, nearly 2 billion people worldwide use social networks that's one out of every four people. Some people think of social media as a virtual hangout, but over the years it's become a powerhouse in marketing. That's why we're here to give you this helpful guide on how to create the ideal social media marketing plan for the utmost optimization.
Is social media a part of your marketing strategy? More individuals than ever are actively using social media. You probably accessed your LinkedIn account, your Facebook page, and responded to a few tweets before breakfast. LinkedIn has over 100 million users worldwide, and YouTube has that many visitors in the United States each month. Wouldn't it be great to have some of those visitors also interested in your products and services?
As a Business owner, we track so many different data points to increase revenue and better understand what’s working and what’s not that it can become easy to lose sight of what’s most important. Reporting on your business impact doesn’t mean you should no longer pay attention to site traffic, social shares, and conversion rates. It simply means that when reporting your results to your executives, it’s crucial to convey your performance in a way that your C-suite can get excited about.
According to Gallup.com, there are only approximately 13% of business-to-business (B2B) customers who are fully engaged. This information was collected and analyzed due to a Gallup study of thousands of B2B customer relationships. While pricing, speed of service or product delivery and company efficiency are very important when it comes to running a B2B company successfully, in this day and age, you have to find ways to set yourself apart from competitors. Do you, as a B2B company, have working knowledge of the specific marketplace in which your clients reside? Have you developed a keen expertise on your client's service or product in which they sell? If wanting to grow your company's reputation and profitability, you and your colleagues must look past your great pricing and superb service and into the realm of modern company differentials.
You are keenly aware that social media plays an expanded role in the way customers are informed of new products, and even how they determine whether or not to be return customers, but do you know if your business has the social media presence it needs to keep up with today’s market conditions? Take this quick quiz to see if your current B2B Social Media Strategy is best for your company.
In the ever-changing world of technology, social media has become a major asset to business owners and consumers alike. These days, it is just not enough to have the credentials and a highly accredited business (with an occasional brochure inconspicuously showing itself on the front desk) without proper marketing skills. Taking advantage of up-to-date marketing techniques--particularly online marketing techniques--is an invaluable skill for driving more traffic to your business.
Mobile marketing is being tossed around frequently in marketing circles, often with many different intended meanings. While mobile marketing can mean many things, there is one primary message being conveyed for marketer looking to take advantage of mobile: optimize for mobile devices.
As a business owner, your number one goal is to increase sales of your product or service year over year. However, you may feel like you're R.O.I., from advertising mediums like TV, radio, print and digital are not as effective as they once were. Increasing your advertising budget over the prior year may give you a minor sales bump, but the added cost is not generating what you expected.
According to MarketingSherpa, 70% of your Latin America customers will end up buying something from you or one of your competitors, but they won’t do it right away! Many companies that want to have a relationships with their customer over time have the greatest success in turning leads into customers by staying top-of-mind until the lead is ready to buy.
Improving customer relations, so they endure over time, translates into a successful business. Compare your company’s plan with the six points listed below. Are they in sync? If not, you’re probably out-of-sync with your customers. Using social media content to improve your b2b customer relationships is an art, not a science. Once you get past the mechanics, you have to watch, evaluate, and listen to your customers. The new face of customer relations is social media.
It is no secret that inbound marketing has replaced traditional marketing—and convincingly so. However, against this reality, some marketers have been tricked into taking worst advices that would turn out to be unproductive. When asked about the worst advice they have ever heard, b2b marketing agency and business owners say more doom has been out there for a while now. Here are a few of the worst advices about inbound marketing agency. It can make you feel like sealing your ears when you listen to these pieces of advice!
There's only one problem. All that traffic to your site isn't leading to any new business! People are visiting your site, but those visits aren't leading to new customers -- or even new sales leads. Our Online Marketing Suggestions before thinking on converting website traffic into leads you should first have already launched your blog, optimized your site for search engines, and started participating and promoting you content via social media. After several weeks executing all those previous activities your should start to see a spike in your website traffic. Good job! Now let's see how to create your B2B lead generation strategy to convert those new visitors into potencial customers.
Great marketing content is one defined by its good quality messaging and its capacity to generate visits and engage visitors. When you have professional but creative content in your blogs you are making it viable to engage visitors to get to know and learn more about the subject of your marketing purpose. The small business marketing content you put out there should be the type of content that should have the merits of a longer shelf life, with prolonged relevance to attract inbound genuine clicks for a long time. This type of b2b content marketing thrives as “evergreen” content, i.e. content that continues to generate traffic for a long period of time. For such business content, you might want to include how-to-videos and blog posts, white papers and explainer pieces. Your marketing content doesn’t just have to define your product or service; it has to be clear and easy to understand what you are providing to your target audience.
Increase Distribution Business Revenues with Content Marketing In 2008 River Pool and Spas was struggling to stay open during the early years of the downturn in the economy. Faced with the possibility of having to close its doors, its owner - Marcus Sheridan - was looking for a way to increase sales and save his business. Sheridan wasn’t a novice to the internet marketing world. Over the previous years he had spent hundreds of thousands of dollars on banner ads and pay-per-click campaigns that brought customers to his doors, but didn’t produce the needed uptick in sales. Like many small distribution business owners Marcus spent much of his time educating the shoppers that came through his doors about his products and answering the various questions that they had. His frustration grew as his traditional and internet advertising failed to bring in the type of people who were ready to become customers.
Social media marketing services have become popular lately, and experts say that this strategy is around to help businesses of all sizes score in areas they otherwise would find difficult. Small, mid-sized and large business as well need to find the best B2B social media marketing, but implementing an effective social media marketing service can be daunting. When trying to develop a marketing strategy, the big question that troubles marketers is the types of networks to use and how to keep customers engaged.
You are John Q. Public, and you own a fairly successful business so you don’t think you need to hire a creative marketing agency. Ask yourself this, why should you have just a fairly successful business when you can have an extremely successful business?