Jonathan Osorio

Jonathan Osorio
Jonathan is director and founder of OnFocux an inbound marketing and web design agency. He is responsible for helping clients to generate leads every month and for teaching businesses how to build effective online marketing strategies.

Author's Posts

What is Service Level Agreement (SLA)? Inbound Marketing Terms Under 150 Words - Featured Image

What is Service Level Agreement (SLA)? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A Service Level Agreement (SLA) is a document that defines what the sales and marketing teams will commit to accomplishing in order support each other in reaching a shared revenue goal. The purpose of...
What Is Churn Rate?- Inbound Marketing Terms Under 150 Words - Featured Image

What Is Churn Rate?- Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
An equation of sorts, churn rate is determined by taking the number of participants that have recently stopping using a certain service and dividing that number by the average number of participants i...
What Is Closed-Loop Marketing?- Inbound Marketing Terms Under 150 Words - Featured Image

What Is Closed-Loop Marketing?- Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
In this process, sales team will report back to the marketing team the results of their leads. The point of this is so a marketing team can better understand what the best and the worst leads are and ...
What are Whitepapers? Inbound Marketing Terms Under 150 Words - Featured Image

What are Whitepapers? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A whitepaper is an in depth, educational report that takes a persuasive approach at presenting a problem and a corresponding solution. Whitepapers are used by organizations to help build authority and...
What are Long Tail Keywords? Inbound Marketing Terms Under 150 Words - Featured Image

What are Long Tail Keywords? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A long tail keyword is a specific search phrase that contains at least three words. Long tail keywords are important because they contain terms that individuals are more likely to use when they are cl...
What is A/B Testing? Inbound Marketing Terms Under 150 Words - Featured Image

What is A/B Testing? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A/B testing is the act of simultaneously testing specific elements of your marketing to determine which performs or converts best. The purpose of A/B testing is to continuously improve the performance...
What is an Email Soft Bounce?Inbound Marketing Terms Under 150 Words - Featured Image

What is an Email Soft Bounce?Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A soft bounce occurs when an email isn’t delivered because there is a temporary problem with the receiving email address, such as an inbox being full or an email attachment being too large.
What is Open Rate? Inbound Marketing Terms Under 150 Words - Featured Image

What is Open Rate? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
An open rate is the percentage of people on an email list who have viewed or opened an email compared to the total number of email of people the email was sent to. The primary purpose of an open rate ...
What Are Content Assets? Inbound Marketing Terms Under 150 Words - Featured Image

What Are Content Assets? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Content that is used as a business method, content assets come in a variety of forms such as electronic books (eBooks), free articles (Blog Post), whitepages, videos, case studies, etc.
What is a Form? Inbound Marketing Terms Under 150 Words - Featured Image

What is a Form? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A form is a field or set of fields a visitor completes on your website or landing page  in order to receive a content offer. Forms are critical to your inbound marketing efforts because they turn stra...