Jonathan Osorio

Jonathan Osorio
Jonathan is director and founder of OnFocux an inbound marketing and web design agency. He is responsible for helping clients to generate leads every month and for teaching businesses how to build effective online marketing strategies.

Author's Posts

What is a Lead Generation? - Inbound Marketing Terms Under 150 Words - Featured Image

What is a Lead Generation? - Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Lead generation is the process of attracting and converting strangers into leads. The primary objective of lead generation is to bring visitors in with content offers and guide them through the buyer’s journey until they are ready to become a customer. Lead generation takes place within the second stage of inbound marketing the conversion stage.
What is Lead Nurturing? -  Inbound Marketing Terms Under 150 Words - Featured Image

What is Lead Nurturing? -  Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Lead nurturing, also known as drip marketing or marketing automation, is the process of building relationships by providing relevant content offers to leads and customers that align with where they are in the buyer’s journey and sales funnel. The purpose of lead nurturing is to provide information and answers to prospects at the appropriate time in order to guide them towards becoming customers.
What is a Lead? - Inbound Marketing Terms Under 150 Words - Featured Image

What is a Lead? - Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
The term lead refers to a contact who has submitted a form on a website or landing page in return for a content offer. At this stage, at least some information about the individual is known. Ways in which an individual can become a lead include downloading an eBook, submitting a survey response or signing up for a newsletter among other options.
What is an Inbound Marketing Strategy? Inbound Marketing Terms Under 150 Words - Featured Image

What is an Inbound Marketing Strategy? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
An inbound marketing strategy brings all of an organization’s inbound marketing goals together and places them into one comprehensive plan. An inbound marketing strategy should focus on how you will meet the needs of and deepen engagement with your audience and how you will grow and maintain sales. The first step in creating an inbound marketing strategy is understanding where you currently are. Only by understanding your current state, are you able to create goals that are truly relevant, realistic and achievable.
What are Inbound Marketing Tactics? Inbound Marketing Terms Under 150 Words - Featured Image

What are Inbound Marketing Tactics? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Inbound marketing tactics are specific marketing activities that are conducted in support of your inbound marketing strategy. Inbound marketing tactics are defined and followed in accordance to your inbound marketing plan. There are a wide variety of inbound marketing tactics that an organization can utilize. Some of these include search engine optimization (SEO) and pay per click ads (PPC),  blogs, email campaigns, social media, landing pages, videos, podcasts, eBooks, whitepapers, product demos and trials and the list goes on.
What Is Content? - Inbound Marketing Terms Under 150 Words - Featured Image

What Is Content? - Inbound Marketing Terms Under 150 Words

Diccionario de Inbound Marketing
Relating to inbound marketing, content can be one of many different items. This can refer to a blog, a video, email newsletters, podcasts, eBook, checklist, webinar, and more. All of these items are designed to attract a variety of potential clients as well as help retain them over time. Business content is used to help and convert potential customer into lead. Content will help you and your business to positioned as a thought leader of your industry.
What is HubSpot? - Inbound Marketing Terms Under 150 Words - Featured Image

What is HubSpot? - Inbound Marketing Terms Under 150 Words

Diccionario de Inbound Marketing, HubSpot
HubSpot is a marketing software and content management system that is built around the inbound marketing methodology. In fact, it is said that the term “inbound marketing” was coined by Brian Halligan, one of HubSpot’s founders. HubSpot is focused on providing customers a marketing automation platform where they can easily develop, deploy, manage and track inbound campaigns across email, social media,blogs, websites, SEO and more.
What is Social Media Monitoring? Inbound Marketing Terms Under 150 Words - Featured Image

What is Social Media Monitoring? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary, Social Media
Social media monitoring, also known as social media listening, is the process of actively monitoring what is being said about your company, competitors or a specific topic across social media platforms. Social media monitoring allows you to gain insight into public opinion, identify influencers and industry trends, provide customer support and reach prospects.
What is H2H (Human to Human)? Inbound Marketing Terms Under 150 Words - Featured Image

What is H2H (Human to Human)? Inbound Marketing Terms Under 150 Words

Diccionario de Inbound Marketing
A more multi dimensional approach to marketing and communication, H2H, or Human to Human, takes away all of the individual distinctions that often come along with this type of business practice. The H2H approach labels us all as humans so we can communicate that way and find a common approach.
What Is B2C (Business to Consumer)? - Inbound Marketing Terms Under 150 Words - Featured Image

What Is B2C (Business to Consumer)? - Inbound Marketing Terms Under 150 Words

Diccionario de Inbound Marketing
B2C refers to the exchange of information, services or products between a business and their consumers. While traditional sales would occur in a physical store location, B2C typically occurs over the internet, with consumers shopping online or seeking out some sort of service.