Jonathan Osorio

Jonathan Osorio
Jonathan is director and founder of OnFocux an inbound marketing and web design agency. He is responsible for helping clients to generate leads every month and for teaching businesses how to build effective online marketing strategies.

Author's Posts

What is Sales Qualified Lead? - Inbound Marketing Dictionary Term 150 Words - Featured Image

What is Sales Qualified Lead? - Inbound Marketing Dictionary Term 150 Words

Inbound Marketing Dictionary
A sales qualified lead (SQL) is a prospective customer who has displayed intent to buy your company's products or services and has met lead qualification criteria. Once a prospect reaches the SQL ...
What Is B2B (Business-to-Business)? Inbound Marketing Terms Under 150 Words - Featured Image

What Is B2B (Business-to-Business)? Inbound Marketing Terms Under 150 Words

Inbound Marketing, Inbound Marketing Dictionary
In the internet world, when two businesses make an exchange of either services, information or products, this is considered B2B, or Business to Business. This is different from a business interacting ...
What Is Blogging?- Inbound Marketing Terms Under 150 Words - Featured Image

What Is Blogging?- Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Blogging has evolved over the years. At one time it was used solely as a personal site where personal experiences and personal opinions could be logged. Blogging then evolved into a marketing tool and...
Buyer's Journey: An Inbound Marketing Key - Featured Image

Buyer's Journey: An Inbound Marketing Key

Inbound Marketing
In today’s digital world, the potential customers are under a huge number of stimuli which makes harder the job of standing out and being able to reach them successfully. Potential customers are not a...
What is a Negative Buyer Persona? - Inbound Marketing Terms Under 150 Words - Featured Image

What is a Negative Buyer Persona? - Inbound Marketing Terms Under 150 Words

Inbound Marketing, Buyer Persona
Negative buyer personas, also known as exclusionary personas, are profiles of individuals who may initially appear to be a potential buyer but who are ultimately not a fit for your organization. Negat...
What is a Buyer Persona? - Inbound Marketing Terms Under 150 Words - Featured Image

What is a Buyer Persona? - Inbound Marketing Terms Under 150 Words

Buyer Persona
A Buyer Persona is a semi-fictional profile of your ideal customer base on actual research (preferably actual data from potential buyers, actual or previous customers). The buyer persona should includ...
What is Inbound Customer? - Inbound Marketing Terms Under 150 Words - Featured Image

What is Inbound Customer? - Inbound Marketing Terms Under 150 Words

Inbound Marketing, Inbound Marketing Dictionary
An inbound customer is a customer that arrived at your website, became aware of you and purchased from your company as result of your inbound marketing efforts. Inbound customers are important to your...
What is Hard Bounce? - Inbound Marketing Terms in 150 Words - Featured Image

What is Hard Bounce? - Inbound Marketing Terms in 150 Words

Inbound Marketing, Inbound Marketing Dictionary
A hard bounce occurs when an email isn’t delivered because the receiving address is either invalid or doesn’t exist. Hard bounce is an important email metric to track because it shows, along with the ...
What Is A Content Offer?- Inbound Marketing Terms in 150 Words - Featured Image

What Is A Content Offer?- Inbound Marketing Terms in 150 Words

Inbound Marketing, Inbound Marketing Dictionary
Content can be used effectively as a great marketing tool, and without it there would be a great deal of difficulty when it comes to generating leads and following through. What you can offer your cli...
What is a eBook? - Inbound Marketing Terms Under 150 Words - Featured Image

What is a eBook? - Inbound Marketing Terms Under 150 Words

Inbound Marketing
An eBook is simply the electronic version of a printed book. The purpose of an eBook in marketing is to generate leads, so it is important to focus on a topic that naturally leads your audience furthe...