Marcela Orrego

Marcela Orrego
Creative a highly qualified Marketing Professional more than 5 years marketing experience, delivering profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand. Proven track record of productivity and diversity. Creating compelling online campaigns and marketing programs that accelerate business development.

Author's Posts

What it is better a blog or a website? - Featured Image

What it is better a blog or a website?

Have you ever asked yourself this questions: What is the purpose of a blog? What is the difference between a blog and a Web Page? Well, the differences are many and they all depend on the use you want to give each one of them. Considering the meaning of each one of them first.
What is an Inbound Link? Inbound Marketing Terms Under 150 Words - Featured Image

What is an Inbound Link? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
An inbound link is a link back to your site from another website. Inbound links matter for two reasons: First, they are an opportunity to receive referral traffic from another site. Second and most important, inbound links help improve your website’s search engine rank.
What is CAC (Customer Acquisition Cost)? Inbound Marketing Terms Under 150 Words - Featured Image

What is CAC (Customer Acquisition Cost)? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
The customer acquisition cost (CAC) is the cost associated with acquiring a new customer. CAC is an important metric to measure as it will help you determine how to grow and maintain profitability.
What is a Conversion Path? Inbound Marketing Terms Under 150 Words - Featured Image

What is a Conversion Path? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A conversion path is the process of guiding an anonymous website visitor towards becoming a known lead. The main objective of a conversion path is to promote your content and convert visitors into leads, and ultimately, nurture leads into clients.
Outbound Marketing - Inbound Marketing Terms Under 150 Words - Featured Image

Outbound Marketing - Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Outbound marketing, also known as traditional or interruption marketing, is the method of pushing a message out with the intent of reaching your target audience. This contrasts with inbound marketing, which seeks to bring leads in by creating content that matches the interests and needs of prospective customers.
What is a Workflow? Inbound Marketing Terms Under 150 Words - Featured Image

What is a Workflow? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A workflow, also known as marketing automation and drip marketing, is a series of automated actions that are triggered by an individual’s interactions with your content. Workflows are a critical component to fully utilizing the inbound marketing methodology because of their ability to meet the needs of your audience in real-time, provide ongoing lead nurturing and identify and deliver qualified leads to sales.
What is a Dynamic Content? Inbound Marketing Terms Under 150 Words - Featured Image

What is a Dynamic Content? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Dynamic content, also known as smart content, is content that adapts to the interests or past behavior of the person viewing it. The goal of dynamic content is to create a more relevant and personalized experience than could be achieved through the use of static content.
What is Email Blacklist? Inbound Marketing Terms Under 150 Words - Featured Image

What is Email Blacklist? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
An email blacklist is a database that uses real time data that receiving servers can query in order to determine the reputation of the IP address sending the email, or more simply put an email blacklist determines if an incoming message is likely spam. There are both public and private email blacklists. Public blacklists are, as the name implies, available to the public. Private blacklists are unavailable to the public and unable to be queried externally. Private blacklists tend to be more strict than public blacklists. If you should end up on a private blacklist, it is not easy to determine why you were blacklisted, so it is important to follow these general guidelines when sending emails:
What is Marketing Automation?Inbound Marketing Terms Under 150 Words - Featured Image

What is Marketing Automation?Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Marketing automation is the use of software to streamline, segment, execute and measure marketing tasks and processes. Marketing automation takes manual and repetitive tasks and performs them with increased efficiency.
What is Email Bounce Rate? Inbound Marketing Terms Under 150 Words - Featured Image

What is Email Bounce Rate? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Email bounce rate represents the percentage of emails that were sent but not delivered. In addition to showing how many of your sent emails did not make it to your intended recipients, your email bounce rate can help provide insight into the overall health of your email list.