An email campaign is a set of coordinated marketing messages delivered in intervals that were created with an overall objective in mind. The main purpose of an email campaign is to nurture your leads into customers. Effective nurturing comes down to sending the right email to the right audience at the right time. This means email campaigns aren’t one size fits all.
List segmentation is the process of placing your email contacts into specific email lists based upon information you know about them including buyer persona and lifecycle stage. List segmentation is important because it helps you deliver content that is most relevant to the needs and wants of your audience.
A conversion rate measures how many website visitors have completed a desired action. The purpose of a conversion rate is to provide a metric by which you can determine how well your website, landing pages and content are performing. A conversion rate is determined by dividing the number of visitors who have taken a desired action by the total number of visitors. One of the two most important rates in your website are Visitor to Lead and Lead to Customer.
An infographic is an image that is used to represent information. The main purpose of an infographic is to simplify complex subject matter by turning dense data into a visually engaging experience. Infographics can help you showcase expert understanding of a topic and are an ideal format to present survey data, explain how something works or create a comparison. Infographics were made for the age of social media. In addition to hosting on a website, blog or landing page, share infographics across your social media channels.
Inbound Lifecycle Stages are properties that identify where your contacts are in the marketing funnel. The purpose of Inbound Lifecycle Stages is to benchmark your contacts progression through the marketing funnel and segment your audience in order to provide stage appropriate content offers.
A lead to customer conversion rate is the percentage of leads who have gone on to becomes customers. Your lead to customer conversion rate shows how effective you are at converting leads into purchasing customers. You can determine your lead to customer conversion rate by dividing numbers of customers by number of total leads.
A qualified lead is a lead who has expressed interest in your products or services and meets buying criteria as established by sales and marketing teams within your organization. Understanding the necessary criteria for a lead to be qualified is important as it helps direct the sales and marketing teams to invest time in leads who are most likely to convert into customers.
Reaching the right person with the right message may seem at first as something very challenging, as something achievable only by the works of sorcery or simply impossible. But that’s not the case at all. By following these tangible and straightforward steps you can reach directly the people you want to and ensure your message will be received well.
Keywords are the words and phrases used on your website in order to appear in search engine results. Without keywords, your web content would essentially be unfindable. Therefore, they are a critical component in attracting web searchers to your site. To establish a keyword strategy, identify the top words and phrases for which you want to be found in search engine results and the top terms bringing visitors to your site.
It is a way to establish a higher authority by sharing knowledge with the audience in a specific industry. This strategy will help you demonstrate your knowledge in your industry and it will reduce the natural sales resistance barrier in potential buyers putting you or your organization in a better position. One of the most cost effective ways to establish thought leadership in your industry is launching a business blog.