Marcela Orrego

Marcela Orrego
Creative a highly qualified Marketing Professional more than 5 years marketing experience, delivering profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand. Proven track record of productivity and diversity. Creating compelling online campaigns and marketing programs that accelerate business development.

Author's Posts

What is Email Campaign? Inbound Marketing Terms Under 150 Words - Featured Image

What is Email Campaign? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
An email campaign is a set of coordinated marketing messages delivered in intervals that were created with an overall objective in mind. The main purpose of an email campaign is to nurture your leads ...
What is List Segmentation? - Inbound Marketing Terms Under 150 Words - Featured Image

What is List Segmentation? - Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
List segmentation is the process of placing your email contacts into specific email lists based upon information you know about them including buyer persona and lifecycle stage. List segmentation is i...
What is a Conversion Rate? Inbound Marketing Terms Under 150 Words - Featured Image

What is a Conversion Rate? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A conversion rate measures how many website visitors have completed a desired action. The purpose of a conversion rate is to provide a metric by which you can determine how well your website, landing ...
What is an Infographic? Inbound Marketing Terms Under 150 Words - Featured Image

What is an Infographic? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
An infographic is an image that is used to represent information. The main purpose of an infographic is to simplify complex subject matter by turning dense data into a visually engaging experience. In...
What are Lifecycle Stages? - Inbound Marketing Terms Under 150 Words - Featured Image

What are Lifecycle Stages? - Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Inbound Lifecycle Stages are properties that identify where your contacts are in the marketing funnel. The purpose of Inbound Lifecycle Stages is to benchmark your contacts progression through the mar...
What is Lead to Customer Conversion Rate? - Inbound Marketing Terms Under 150 Words - Featured Image

What is Lead to Customer Conversion Rate? - Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A lead to customer conversion rate is the percentage of leads who have gone on to becomes customers. Your lead to customer conversion rate shows how effective you are at converting leads into purchasi...
What is a Qualified Lead? - Inbound Marketing Terms Under 150 Words - Featured Image

What is a Qualified Lead? - Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A qualified lead is a lead who has expressed interest in your products or services and meets buying criteria as established by sales and marketing teams within your organization. Understanding the nec...
Sending the Right Marketing Email to the Right People - Featured Image

Sending the Right Marketing Email to the Right People

Marketing email
Reaching the right person with the right message may seem at first as something very challenging, as something achievable only by the works of sorcery or simply impossible. But that’s not the case at ...
What are Keywords? - Inbound Marketing Terms Under 150 Words - Featured Image

What are Keywords? - Inbound Marketing Terms Under 150 Words

Keywords are the words and phrases used on your website in order to appear in search engine results. Without keywords, your web content would essentially be unfindable. Therefore, they are a critical ...
What is Industry Thought Leader? - Inbound Marketing Terms Under 150 Words - Featured Image

What is Industry Thought Leader? - Inbound Marketing Terms Under 150 Words

Blog, Inbound Marketing Dictionary
It is a way to establish a higher authority by sharing knowledge with the audience in a specific industry. This strategy will help you demonstrate your knowledge in your industry and it will reduce th...