Marcela Orrego

Marcela Orrego
Creative a highly qualified Marketing Professional more than 5 years marketing experience, delivering profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand. Proven track record of productivity and diversity. Creating compelling online campaigns and marketing programs that accelerate business development.

Author's Posts

5 Smart Ways to Combine Effective Email Marketing Strategies - Featured Image

5 Smart Ways to Combine Effective Email Marketing Strategies

Inbound Marketing, Marketing Solutions
Though a relatively new concept, email marketing is a perfect medium for creating and sustaining business relationships. However, it is important to know ways of combining effective email marketing strategies to build loyalty and improve the bottom line of your business. Early adoption of email marketing can give your business can create a new twist and help you remain on top of the game. Here are 5 smart ways to combine effective marketing strategies to generate not only income but also increase Web traffic:
5 Tools Everyone In The Marketing Hiring Industry Should Be Using - Featured Image

5 Tools Everyone In The Marketing Hiring Industry Should Be Using

The marketing hiring industry has never had it so easy and so hard to find good talent. The Internet has made it possible to search through thousands of candidates and provides quickly, but that same feature has made it possible for tens of thousands to throw their hat into the same ring as well. That said a good online marketing agency or expert can do wonders for brand development, so going through the hiring process and the marketing hiring industry is a necessity. Here's five easy tools to use to make the work easier.
Why my SEO plan is not Working and How to Fix it - Featured Image

Why my SEO plan is not Working and How to Fix it

Inbound Marketing
More than ever before online presence has become an essential aspect for all businesses seeking to explore the most complex and growing market that characterizes the computer age. Creating a website is not all that a business needs to leverage the power of the internet. Marketing executives need to understand how to fix SEO plan that can turn internet users into customers and improve return on investment. A perfect guide on how to create a SEO plan is what you need to make your website profitable.. Also, Knowing that plan can help you unpack the benefits from SEO strategy. Here are some common things why your SEO is not working.
What is the Key to Understand Online Marketing Goals?  - Featured Image

What is the Key to Understand Online Marketing Goals?

Inbound Marketing
The prerequisite to understanding pursuing effective and relevant online marketing goals is to recognize that any effective marketing must contain an online component to reach all potential consumers of the product being sold. That is the fundamental behind answering the question of what's the key to setting these goals. Without having an accurate perspective on effective, relevant marketing plans, no clear online goals can be formulated. Top business leaders must develop and implement procedures which drive consumer behavior to respond by wanting more of the item being marketed, in such a way that their purchasing behavior reflects the goals. objectives and expectations established by the organization.
5 Quick Tips About How to Find the Right Online Marketing Team - Featured Image

5 Quick Tips About How to Find the Right Online Marketing Team

Inbound Marketing
As a small business owner I understand how important it is month to month to think of new and creative ways to bring in new customers, increase your brand awareness, and maintain loyalty from your existing client base. This can become ever increasingly stressful, not to mention time consuming.
Internet Marketing Strategies: Popular vs. Effective - Featured Image

Internet Marketing Strategies: Popular vs. Effective

Most Business Owners, no matter how big or small the company is always looking for ways to improve their product or service. The most traditional uses of marketing in this day in age involves networking via internet and social media. Social media has proven to the most popular form of advertising. However, there is a gap when it comes to employing effective marketing strategies’ for some business owners. Technology has replaced the daily newspaper that was at one time the most reliable forms of communication. People rely heavily on social media to receive the latest news, politics, and information in reference to products or services needed. Gaining notoriety becomes vital in order to increase sales and attract a large customer base.
10 Things Your Competitors Can Teach You About Miami SEO Company - Featured Image

10 Things Your Competitors Can Teach You About Miami SEO Company

SEO
SEO marketing has come of age and businesses have started to channel a lot of their efforts toward this online marketing strategy. If you haven’t set up a website yet, you certainly are losing and for those who have build a website but don’t see traffic coming their way, now is the time to do a bit of research. A competitor with a powerful website that yields better search engine rankings can give you a run for your money. Here are the ten things your competitors can teach you about Miami SEO company to help you break from your unprofitable SEO marketing strategies.
Effective Tips to Increase Customer Retention for Small Business Owners - Featured Image

Effective Tips to Increase Customer Retention for Small Business Owners

Marketing Solutions
Having a good customer retention program in place enables you to identify, track and promote your customers based on loyalty. The quality of the service you rendered to customers determines the rate of retention. With the changes in the current business model, the power has entirely moved to the customer with the current market shift making the internet in control of customers. The internet gives the best business support for both sellers and buyers, and its proper utilization yields positive results. Additionally, social networks like Facebook, Twitter and LinkedIn have become powerful marketing tools to increase customer retention. Strategies for increasing customer retention for small business owners include:
The Role of Internet Marketing Plan for B2B - Featured Image

The Role of Internet Marketing Plan for B2B

Media technology has been changing rapidly in the past few years and the acceleration shows no sign of letting up. This mandates change in all sectors and industries but particularly in the role the of an Internet marketing plan for B2B. Why? Because of the huge impact it has on the bottom line and because the competition is striving to keep up with you. Although tech changes are making this possible, it's important to realize that unless a shift occurs on the human side, it's all for naught. Mindsets and corporate cultures must change and resisting change to the new norm is folly. This article illustrates some points that will bring your marketing staff and management up to speed on changes in this competitive marketplace and help them to collectively develop a strategy.
Marketers Most Common Questions About Marketing ROI Formulas - Featured Image

Marketers Most Common Questions About Marketing ROI Formulas

Marketing ROI
When it comes to running marketing campaign, most marketers know that in order to get customers they have to implement a solid marketing strategy. However, few marketers understand that a truly successful b2b marketing strategy requires the launch of a well coordinated plan of attack. They piecemeal together a few ideas they've picked up from colleagues, marketing gurus, and a couple of Google searches and then sit back and hope for the best such as setting out brochures, handing out business cards or even setting up a few commercial spots on local cable television. Unfortunately, these haphazard marketing plans rarely produce the return on investment that most marketers hope for, leaving them even more frustrated than before. It's in these cases where having a marketing ROI formulas that works is essential.