3 Ways to Scale Up Your Flight School to the Next Level - Featured Image

3 Ways to Scale Up Your Flight School to the Next Level

Becoming the very best flight school of all is a dream of any owner and it is just an unachievable fantasy for many of them. It does not have to be this way, though. There are 3 ways that can make sca...
Qualifying Effectively the Opportunities for your Flight School - Featured Image

Qualifying Effectively the Opportunities for your Flight School

Flight School Marketing
Having a high demand of students pretty much cramming your admissions department sounds like the dream of any flight school owner. However, demand is not all. When you have secured a strong and contin...
Deciding the Best Admissions Strategy for your Qualified Leads - Featured Image

Deciding the Best Admissions Strategy for your Qualified Leads

Flight School Marketing
Qualifying effectively your leads is a great step towards the right direction for your Flight School because thanks to it you have a clearer panorama of who is who within your potential students. Now,...
Generating Demand by Attracting Students to your Flight School - Featured Image

Generating Demand by Attracting Students to your Flight School

Attract International students
It is a huge concern for any flight school when the front desk is not getting enough potential students asking for information about your institution and wanting to enroll. The potential student pilot...
No More Email Marketing for Flight Schools - Featured Image

No More Email Marketing for Flight Schools

Flight School Marketing, Flight School
Email Marketing is one of the best ways to nurture potential student pilots for your flight school. This tactic offers the lowest cost with a big chance of generating students if it is executed approp...
Step by Step internet marketing strategy for Flight Schools - Featured Image

Step by Step internet marketing strategy for Flight Schools

Flight School Marketing, Internet marketing strategy
Marketing does not have to be hard for flight schools, mostly in the time that we’re living where technology and the Internet make things easier for everybody. That’s why we have created this step-by-...
5 areas to improve before attracting international student pilots - Featured Image

5 areas to improve before attracting international student pilots

Attract International students
It is not a secret that every single flight school wants to grow and start attracting international student pilots. I’m sure you must be about to start the M1 visa or I20 process, which is the first r...
Flight Schools Must Lead with Education - Featured Image

Flight Schools Must Lead with Education

Flying is a love affair. One that infiltrates just about every facet of a persons life. Generally, pilots know they want to be pilots pretty early on in life. My story is unique in that it took me qui...
How To Grow Your Flight School - Featured Image

How To Grow Your Flight School

The fate of the general aviation industry lies squarely in the hands of the local and national flight schools that are located throughout the country. Many of these schools run super small operations ...
How To Qualify Prospective Student Pilots - Featured Image

How To Qualify Prospective Student Pilots

Imagine that your flight school has gone from sourcing 50 leads per month to 200 leads. What an improvement! Unfortunately, just getting the leads is only half the battle. Now its time your flight sch...
Cabin crew demand growing to the sky - Featured Image

Cabin crew demand growing to the sky

Usually, when we talk about the aviation industry, we tend to think quickly about the airplanes, the people who fly them and the people who maintain them flying, but some tend to overlook the hard wor...
How to attract international students and fill your aviation school? - Featured Image

How to attract international students and fill your aviation school?

Attract International students
Attracting international students to your flight school required great efforts in the past, with a risk of not so great rewards. However, thanks to new methods to reach your target and the help of the...
What SEO strategy should an Aviation School use? - Featured Image

What SEO strategy should an Aviation School use?

SEO
As owners of an aviation school or any other organization, we many times dedicate to put out fires and we overlook the most important task: Attract new students for your organization. If this is your ...
The Aviation Maintenance of the Future Airplanes - Featured Image

The Aviation Maintenance of the Future Airplanes

Change is the only thing that remains constant in different aspects of life, that being jobs, industries, places, and airplanes too. The path that technology opens in the aviation field is tremendous ...
Flight School Business: Searching for Qualified and Local Pilots - Featured Image

Flight School Business: Searching for Qualified and Local Pilots

flight school business
The local aviation markets, such as the european one with many routes coming and going between the countries of the continent, are setting a trend that is seen as a definitive feature of the next 20 y...
How Student Pilots are Connecting with Flight School Businesses - Featured Image

How Student Pilots are Connecting with Flight School Businesses

flight school business
The moment when the organization gets in contact with the potential customer is one of the most important and critical milestones in a relationship that (hopefully) is about to start and will last (ho...
How Technology Has Changed the Way Students Search for a Flight School Business - Featured Image

How Technology Has Changed the Way Students Search for a Flight School Business

flight school business
Technology and search engines have empowered people helping them to take more educating decision before any purchase. A good example of disruption is Uber. They have changed the way people take a taxi...
Huge Demand for Pilots, Big Opportunity for Flight School Business - Featured Image

Huge Demand for Pilots, Big Opportunity for Flight School Business

flight school business
There’s a forecast of growth for the aviation industry, winds of prosperity and hopes of new markets to reach with the magic of a transportation fast and safe. However, with this growth, needs will ar...
Getting the Most Out of My Flight School Simulator - Featured Image

Getting the Most Out of My Flight School Simulator

Flight School
We know that the learning process in a flight school is all about getting the experience from actually doing what’s supposed to be done: Fly. However, this fact does not necessarily mean taking off on...
Is your flight school a purple cow? - Featured Image

Is your flight school a purple cow?

Flight School Marketing
Let’s start with an exercise that may not seem to have anything to do with flight school. Just imagine for a second that you’re at a farm, getting along with the countryside and enjoying all the beaut...
3 Reasons Why Your Flight School Business Plan Fails - Featured Image

3 Reasons Why Your Flight School Business Plan Fails

Flight School
You have been told that the flight school business plan needs to be a long document. You imagine yourself writing pages and pages for several hours. If you have written a business plan before you know...
How Flight School Businesses Should Qualify Students - Featured Image

How Flight School Businesses Should Qualify Students

Aviation Business
The way people search for information in the moment of considering a purchase makes the companies to look for better ways to address their needs and meet them halfway. For flight schools this is more ...
3 Flight School Marketing Mistakes In Your Student Recruitment Process - Featured Image

3 Flight School Marketing Mistakes In Your Student Recruitment Process

Flight School Marketing
Your flight school marketing recruitment process is one of the biggest drivers in growing or scaling your flight school. It is an active process of going out meeting students in career fairs or create...
Marketing Has Changed And Why Flight Schools Should Care - Featured Image

Marketing Has Changed And Why Flight Schools Should Care

Aviation Marketing
The internet has transformed many industries and flight training is not the exception. Today people are empowered with technology using smartphones, tablets and computer to conduct research before any...
How Important Admission Training is For Flight School Business - Featured Image

How Important Admission Training is For Flight School Business

Aviation Business
The very first people that get in touch with a potential student is your school’s admissions team and, besides all the efforts that should be made nowadays online to meet halfway the target audience, ...
How I Became a Pilot at 33 and Why Flight Schools Should Care? - Featured Image

How I Became a Pilot at 33 and Why Flight Schools Should Care?

The reason I decided to write this blog post is to explain you how the student journey has changed in the last decade. As I mentioned in the video, consumers are taking more educated decisions and fli...
What Can a Flight School Marketing Consultant Do For You? - Featured Image

What Can a Flight School Marketing Consultant Do For You?

There is a real warning in the area of Flight Schools, and that is the enormous amount of flight schools that are severely understaffed. This means that the staff members responsible for marketing act...
How to Run My Flight School Admission and Marketing in Autopilot - Featured Image

How to Run My Flight School Admission and Marketing in Autopilot

Aviation Marketing
Running a flight school is a time consuming job between maintenance, regulations, instructors, admissions, finance, insurance and students just to mention a few. You probably feel drowning in all your...
Why is a dashboard necessary for your Flight School Marketing? - Featured Image

Why is a dashboard necessary for your Flight School Marketing?

When you want to introduce a new marketing strategy to your company, measuring the results from said strategy is key to know if it worked or if it needed some tweaks to have the desired impact. That i...
How Critical is the Pilot Recruiting Process in Flight School Business - Featured Image

How Critical is the Pilot Recruiting Process in Flight School Business

Aviation Business
The pilot recruiting process is one of the most -- if not the most -- important process for a flight school, because it is the one that brings the new blood to the school and keeps it always fresh and...
3 Marketing Stages to Persuade Ideal Students to Select Your Flight School - Featured Image

3 Marketing Stages to Persuade Ideal Students to Select Your Flight School

Flight School Marketing
Give an introduction to the buyer persona explaining how this article will help them solve the challenge or what this article is about.
3 Tips Every School Needs to Know to Attract more Student Pilots - Featured Image

3 Tips Every School Needs to Know to Attract more Student Pilots

Aviation Marketing
To attract more students pilots, flight schools have to innovate and change continuously in order to remain always relevant to them. Fortunately for the flight schools, in the age of technology we liv...
How to Optimize your Aviation Website to Attract Qualified Students - Featured Image

How to Optimize your Aviation Website to Attract Qualified Students

Aviation Marketing
The website of a flight school must not be a website like the rest, but it has to be optimized. Optimize has become as well a “buzzword” on the Internet, but for the flight schools it is easy to defin...
3 Reasons Why Your Flight School Marketing plan Doesn’t Work - Featured Image

3 Reasons Why Your Flight School Marketing plan Doesn’t Work

Aviation Marketing
Well, you landed in this article because you want to create or improve your flight school marketing plan but you don't want to make the same mistakes. Things like spending money in traditional adv...
Why Your Flight School Website Is Failing as a Marketing Tool - Featured Image

Why Your Flight School Website Is Failing as a Marketing Tool

Aviation Marketing
Today the internet plays a big role in the flight training industry. We all know that there is a shortage for pilots in the coming years and airlines are taking the measurement to fill those empty lef...
How to Set a SMART Goal for Your Flight School Marketing Plan - Featured Image

How to Set a SMART Goal for Your Flight School Marketing Plan

Flight School Marketing
Before getting into the nuts and bolts of how to set a SMART goal you will need first to understand the benchmarks of your flight school marketing activities. For example if you want to improve your f...
Why Your Flight School Marketing is NOT Attracting Qualified Students - Featured Image

Why Your Flight School Marketing is NOT Attracting Qualified Students

Flight School Marketing
You arrive to the flight school and you expect to see hundreds of people rushing to the front desk asking to become part of your flight school family… but all you see is your associate in the front de...
Flight School Marketing: How to Attract More Qualified Students - Featured Image

Flight School Marketing: How to Attract More Qualified Students

Flight School Marketing
You are trying to come up with ideas of how you could attract more qualified students to your flight school. You have read that social media, GroupOn and Google AdWords is the great idea to attract mo...
3 Steps to Automate Your Flight School Marketing Process - Featured Image

3 Steps to Automate Your Flight School Marketing Process

Flight School Marketing, Marketing process
Productivity is one of the hot topics in any business and a flight school is not escape from it. Running a flight school is a very time consuming job and requires to pay big attention to details like ...
5-Best Soccer Aviation Marketing Commercials - Featured Image

5-Best Soccer Aviation Marketing Commercials

Aviation Marketing
Soccer is one of the most popular sport in the world. In the US, the sport is captivating fans every day and commercial airlines have understood the importance to delight fans around their hobbies and...
How Inbound Marketing Can Revolutionize Aviation School Recruiting - Featured Image

How Inbound Marketing Can Revolutionize Aviation School Recruiting

Aviation Business
When people think of inbound marketing, they tend to see it as more work but it doesn't have to be. Inbound marketing is a tool that can change the way you do business for the better. Many aviatio...
3 Experts Predictions that will Transform Your Flight School Business - Featured Image

3 Experts Predictions that will Transform Your Flight School Business

Flight School Marketing
Running a flight school can be a very time-consuming enterprise that requires an owner-manager to focus a great deal of attention on day-to-day activities. It can be very difficult to keep classrooms ...
5 Ways to Improve Profit In Your Flight School - Featured Image

5 Ways to Improve Profit In Your Flight School

Flight School Marketing
While the general ideology in the business world is that the simplest way to increase the profit margins is increasing the turnover, in some cases, this perception just doesn’t add up. Aviation indust...
Social Media Tip From Aviation Marketing Agency - Featured Image

Social Media Tip From Aviation Marketing Agency

Social Media Marketing Services
Is your flight school struggling to get more followers on Twitter and Facebook? I’m talking about real followers not those you pay $5 to somebody in India to get 1,000 follower in just 1 or 2 days. Al...
What Does SEO Mean for an Aviation Company - Featured Image

What Does SEO Mean for an Aviation Company

SEO
As owners of an aviation company or any other organization many times we focus on stopping fires and ignore what´s most important, which is to bring new students into our organization. If this is your...
3 Reasons why Aviation School in Florida Need to Be Mobile Optimized - Featured Image

3 Reasons why Aviation School in Florida Need to Be Mobile Optimized

Aviation Business
Mobile optimization can generally be referred as the act of making a website to be fully functional/ offer support for mobile web searches. It is reported that more than 1.2 million people want to acc...
Why is a Flight School Blog Beneficial for SEO? - Featured Image

Why is a Flight School Blog Beneficial for SEO?

Blogging Best Practices
First, you may be wondering what on earth is a SEO and how is it and a flight school blog going to help me and my aviation business grow? A SEO (Search Engine Optimization) is a term used by marketing...
Best General Aviation Marketing Website Design - Featured Image

Best General Aviation Marketing Website Design

Flight School Marketing
Ohh Boy! This was a difficult task. For some reason the General Aviation Websites are frozen in the 80s. Airplanes icons and flight banners from left to right. Pictures of business owners… I know you ...
How to Increase Streams of Revenue from your Aviation School - Featured Image

How to Increase Streams of Revenue from your Aviation School

Flight School Marketing
I’ll talk to entrepreneurs who have successful aviation schools with a good flow of students (if you feel as if this could use some work as well check out (How Flight Schools Are Attracting New Studen...
7 Ways to Improve my Flight School Website - Featured Image

7 Ways to Improve my Flight School Website

Flight School Marketing
Your flight school website is the first image your company puts forward and it can start shaping a conversation from the first interaction between you and your potential. Finding the right combination...
How to Set Aviation Marketing SMART Goals - Featured Image

How to Set Aviation Marketing SMART Goals

Flight School Marketing
All successful businesses have one thing in common, they set goals, followed through, and achieved success. Goal setting should be in the forefront when thinking about growing in business aviation. Mo...
Aviation Marketing: 4 Must Have for a Flight School Marketing Plan - Featured Image

Aviation Marketing: 4 Must Have for a Flight School Marketing Plan

Marketing Solutions
Students are the lifeblood of any flight school. To attract them, you need a solid marketing plan.  The benefits are numerous. Even just the act of creating one forces you to think about your business...
Aviation Schools Need Blogs to Increase their Bottom Line - Featured Image

Aviation Schools Need Blogs to Increase their Bottom Line

Blogging Best Practices
Did you know that aviation schools that make regular use of a blog receive 55% more visitors to their site? Research shows that blogging is a primary component in any inbound marketing strategy, espec...
Should my Aviation School Look Into Aviation Marketing? - Featured Image

Should my Aviation School Look Into Aviation Marketing?

Flight School Marketing
I’ve had that question thrown my way on numerous occasions. My answer? It depends on how fast you want your aviation school to grow. Marketing doesn’t happen for the sake of marketing; marketing is a ...
How Flight Schools are Attracting Students Using Inbound Marketing - Featured Image

How Flight Schools are Attracting Students Using Inbound Marketing

Flight School Marketing
Flying is one of the greatest feelings any person could experience. You and I know that to be true because we’ve done it before.  However, if you’ve never flown a plane, and you want to, you’re probab...