Marcela Orrego

Marcela Orrego
Creative a highly qualified Marketing Professional more than 5 years marketing experience, delivering profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand. Proven track record of productivity and diversity. Creating compelling online campaigns and marketing programs that accelerate business development.

Author's Posts

5 areas to improve before attracting international student pilots - Featured Image

5 areas to improve before attracting international student pilots

Attract International students
It is not a secret that every single flight school wants to grow and start attracting international student pilots. I’m sure you must be about to start the M1 visa or I20 process, which is the first r...
Is your flight school a purple cow? - Featured Image

Is your flight school a purple cow?

Flight School Marketing
Let’s start with an exercise that may not seem to have anything to do with flight school. Just imagine for a second that you’re at a farm, getting along with the countryside and enjoying all the beaut...
How Important Admission Training is For Flight School Business - Featured Image

How Important Admission Training is For Flight School Business

Aviation Business
The very first people that get in touch with a potential student is your school’s admissions team and, besides all the efforts that should be made nowadays online to meet halfway the target audience, ...
How Critical is the Pilot Recruiting Process in Flight School Business - Featured Image

How Critical is the Pilot Recruiting Process in Flight School Business

Aviation Business
The pilot recruiting process is one of the most -- if not the most -- important process for a flight school, because it is the one that brings the new blood to the school and keeps it always fresh and...
3 Marketing Stages to Persuade Ideal Students to Select Your Flight School - Featured Image

3 Marketing Stages to Persuade Ideal Students to Select Your Flight School

Flight School Marketing
Give an introduction to the buyer persona explaining how this article will help them solve the challenge or what this article is about.
How to Set a SMART Goal for Your Flight School Marketing Plan - Featured Image

How to Set a SMART Goal for Your Flight School Marketing Plan

Flight School Marketing
Before getting into the nuts and bolts of how to set a SMART goal you will need first to understand the benchmarks of your flight school marketing activities. For example if you want to improve your f...
How to Set Aviation Marketing SMART Goals - Featured Image

How to Set Aviation Marketing SMART Goals

Flight School Marketing
All successful businesses have one thing in common, they set goals, followed through, and achieved success. Goal setting should be in the forefront when thinking about growing in business aviation. Mo...