Is your flight school a purple cow? - Featured Image

Is your flight school a purple cow?

Flight School Marketing
Let’s start with an exercise that may not seem to have anything to do with flight school. Just imagine for a second that you’re at a farm, getting along with the countryside and enjoying all the beaut...
3 Reasons Why Your Flight School Business Plan Fails - Featured Image

3 Reasons Why Your Flight School Business Plan Fails

Flight School
You have been told that the flight school business plan needs to be a long document. You imagine yourself writing pages and pages for several hours. If you have written a business plan before you know...
How Flight School Businesses Should Qualify Students - Featured Image

How Flight School Businesses Should Qualify Students

Aviation Business
The way people search for information in the moment of considering a purchase makes the companies to look for better ways to address their needs and meet them halfway. For flight schools this is more ...
3 Flight School Marketing Mistakes In Your Student Recruitment Process - Featured Image

3 Flight School Marketing Mistakes In Your Student Recruitment Process

Flight School Marketing
Your flight school marketing recruitment process is one of the biggest drivers in growing or scaling your flight school. It is an active process of going out meeting students in career fairs or create...
Marketing Has Changed And Why Flight Schools Should Care - Featured Image

Marketing Has Changed And Why Flight Schools Should Care

Aviation Marketing
The internet has transformed many industries and flight training is not the exception. Today people are empowered with technology using smartphones, tablets and computer to conduct research before any...
How Important Admission Training is For Flight School Business - Featured Image

How Important Admission Training is For Flight School Business

Aviation Business
The very first people that get in touch with a potential student is your school’s admissions team and, besides all the efforts that should be made nowadays online to meet halfway the target audience, ...
How I Became a Pilot at 33 and Why Flight Schools Should Care? - Featured Image

How I Became a Pilot at 33 and Why Flight Schools Should Care?

The reason I decided to write this blog post is to explain you how the student journey has changed in the last decade. As I mentioned in the video, consumers are taking more educated decisions and fli...
What Can a Flight School Marketing Consultant Do For You? - Featured Image

What Can a Flight School Marketing Consultant Do For You?

There is a real warning in the area of Flight Schools, and that is the enormous amount of flight schools that are severely understaffed. This means that the staff members responsible for marketing act...
How to Run My Flight School Admission and Marketing in Autopilot - Featured Image

How to Run My Flight School Admission and Marketing in Autopilot

Aviation Marketing
Running a flight school is a time consuming job between maintenance, regulations, instructors, admissions, finance, insurance and students just to mention a few. You probably feel drowning in all your...
Why is a dashboard necessary for your Flight School Marketing? - Featured Image

Why is a dashboard necessary for your Flight School Marketing?

When you want to introduce a new marketing strategy to your company, measuring the results from said strategy is key to know if it worked or if it needed some tweaks to have the desired impact. That i...