7 Ways to Improve my Flight School Website - Featured Image

7 Ways to Improve my Flight School Website

Flight School Marketing
Your flight school website is the first image your company puts forward and it can start shaping a conversation from the first interaction between you and your potential. Finding the right combination of educational material on aviation topics, attractive graphics and call to action are critical in order to drive the right buyer to your business services.
How to Set Aviation Marketing SMART Goals - Featured Image

How to Set Aviation Marketing SMART Goals

Flight School Marketing
All successful businesses have one thing in common, they set goals, followed through, and achieved success. Goal setting should be in the forefront when thinking about growing in business aviation. Most people don't put enough thought into this process and instead just have an idea of where they want to go. Setting SMART goals will bring you one step closer to achieving success in aviation marketing for your business. While going through the goal setting process make sure each goal you set follows the five points below. You also have to write them down!
Aviation Marketing: 4 Must Have for a Flight School Marketing Plan - Featured Image

Aviation Marketing: 4 Must Have for a Flight School Marketing Plan

Marketing Solutions
Students are the lifeblood of any flight school. To attract them, you need a solid marketing plan. The benefits are numerous. Even just the act of creating one forces you to think about your business deeply. Potential investors will surely want to view one. Here are four things an aviation marketing plan must include.
Aviation Schools Need Blogs to Increase their Bottom Line - Featured Image

Aviation Schools Need Blogs to Increase their Bottom Line

Blogging Best Practices
Did you know that aviation schools that make regular use of a blog receive 55% more visitors to their site? Research shows that blogging is a primary component in any inbound marketing strategy, especially when it comes to increasing one's bottom line. Plus, you can link your blog content with your social media sites, inviting interaction from both past and potential students. Blog articles can answer a potential student's specific questions about a flight school course. What exactly is covered for the overall cost?
Should my Aviation School Look Into Aviation Marketing? - Featured Image

Should my Aviation School Look Into Aviation Marketing?

Flight School Marketing
I’ve had that question thrown my way on numerous occasions. My answer? It depends on how fast you want your aviation school to grow. Marketing doesn’t happen for the sake of marketing; marketing is a function to directly support sales. Before trying to decide whether or not you should spend on aviation marketing take a look at two key numbers: your Cost of Acquisition (COCA) and Life Time Value (LTV)
How Flight Schools are Attracting Students Using Inbound Marketing - Featured Image

How Flight Schools are Attracting Students Using Inbound Marketing

Flight School Marketing
Flying is one of the greatest feelings any person could experience. You and I know that to be true because we’ve done it before. However, if you’ve never flown a plane, and you want to, you’re probably going to go to Google and ask, how do I become a pilot? Times have changed, but in the past there were two main avenues an aviation school would generate new students - visits and word of mouth.