Great marketing content is one defined by its good quality messaging and its capacity to generate visits and engage visitors. When you have professional but creative content in your blogs you are making it viable to engage visitors to get to know and learn more about the subject of your marketing purpose. The small business marketing content you put out there should be the type of content that should have the merits of a longer shelf life, with prolonged relevance to attract inbound genuine clicks for a long time. This type of b2b content marketing thrives as “evergreen” content, i.e. content that continues to generate traffic for a long period of time. For such business content, you might want to include how-to-videos and blog posts, white papers and explainer pieces. Your marketing content doesn’t just have to define your product or service; it has to be clear and easy to understand what you are providing to your target audience.
Crafting your Content
For ideas about how you can craft your small business content, look at your Google Analytics and webmaster tools. These tools often have some credible insights about what type of content people are looking for that is relevant to your product or service. With such insights you can then reign in on the kind of small business marketing content message that can generate traffic and translate to genuine call-to-action clicks.
Further, your own files or your email bank can provide you with some insights as well from the questions you answer most often for clients and prospects. From such questions you can develop professional but easy to understand small business content that will be well received by more and more prospects.
What else you can do that can help your small business is to research some of the best sources of information in your business niche. Such action will empower you with the expertise and knowledge to create valuable marketing content for your small business that works.
And here are some creation of content tips you may want to consider as well:
- Keep your written material short and to the point for prospects to skim through and quickly get the gist of what you are sharing.
- Include a relevant photo or some kind of graphic in your content to make your marketing information eye-catching.
- Tell a visual story with your content and online video to provide more ownable and valuable content to your customers.
- If you are going to develop a how-to video, keep it short—about 2 minutes long; and be sure the video quality is good and the sound pristine.
- And for your text, audio or video content, be sure to keep SEO functionality in mind when you create your meta-data.
Knowing Customers' Needs Matter
With content you market about your small business, you really want to engage and entertain your audience in what hopes to become a special relationship with what your brand is about. Your small business marketing content is more about you giving your customers what they need than it is about just trying to push your products or service. It is through understanding of what your customers' information needs are that you can build your brand and making your business become the best answer for customers in meeting their needs while your business grows in a sustainable way. When you put your customers’ needs first and foremost you can deliver the kind of business content you create that can satisfy those needs.
To learn more about small business marketing content check out the resource "eBook 20 Marketing Trends and Predictions".