As a business owner, your number one goal is to increase sales of your product or service year over year. However, you may feel like you're R.O.I., from advertising mediums like TV, radio, print and digital are not as effective as they once were. Increasing your advertising budget over the prior year may give you a minor sales bump, but the added cost is not generating what you expected.
The Death of Interruption Advertising
Well, that may be a little over exaggerated but it is a significant point to address. You see, consumers are busier than ever. Multitasking and constant distractions seem to the culprits in this day and age. Today's consumers do not have the patience or long attention spans they once had, mainly because of information overload. However, this does not mean they are not wanting to read what you have to offer, they are still searching for information but want the following:
- Concise and easy to read topics: They do not want to read War and Peace! They want relevant information that they can make an informed decision on and you are the one that needs to make it happen.
- Consumers do not want to be bombarded with advertising: The day of interruption advertising is on the wane.
Create and Publish Relevant Content
Your potential b2b twitter customers are searching for answers to their questions, they do not want you knocking at their door like an Encyclopedia salesman. They have to get to know you before they make a buying decision and the best way to do that is create and publish content about the uses, the pitfalls, the benefits of your products. If you sell pool products, write an article on "5 Things to Do to Get Your Pool Ready for Summer." This will draw interest and makes you an authority on this subject. Your brand will start to stand out.
Optimize your Twitter Bio, Optimize Your Brand
Before writing all your content, you really must make your brand stand out and look professional. The first place to start is to optimize your Twitter Bio for business. Don't panic, optimizing your Twitter Bio can be done in less than 5 minutes by following these simple steps:
- Make sure your company logo has a good resolution
- Write a clear descriptive bio
- Link to your company website by adding your URL
- Publish relevant content
Once you set up your Twitter bio, it is time to start publishing content and links to your content on your Twitter business account feed. Engage with people that may have an interest in your topics start growing your list of followers before long you will have a steady stream of visitors to your website.
For a complete list on how to optimize Twitter account, get our "Checklist to Optimize Your Twitter Account." In a matter of minutes, you will have a professional looking Twitter profile.