What is CAC (Customer Acquisition Cost)? Inbound Marketing Terms Under 150 Words - Featured Image

What is CAC (Customer Acquisition Cost)? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
The customer acquisition cost (CAC) is the cost associated with acquiring a new customer. CAC is an important metric to measure as it will help you determine how to grow and maintain profitability.
What is an Inbound – Key Performance Indicator (KPI)? Inbound Marketing Terms Under 150 Words - Featured Image

What is an Inbound – Key Performance Indicator (KPI)? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
An Inbound Key Performance Indicator (KPI) is an actionable metric that enables you to measure the performance of your inbound marketing activities. Inbound KPIs are important because they allow you t...
What is a Conversion Path? Inbound Marketing Terms Under 150 Words - Featured Image

What is a Conversion Path? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A conversion path is the process of guiding an anonymous website visitor towards becoming a known lead. The main objective of a conversion path is to promote your content and convert visitors into lea...
What is Inbound Return on Investment (ROI)? Inbound Marketing Terms Under 150 Words - Featured Image

What is Inbound Return on Investment (ROI)? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Inbound Return on Investment (ROI) is the profit earned from Inbound Marketing activities. Knowing your Inbound ROI allows you to directly see the financial impact of marketing on your organization as...
What is Service Level Agreement (SLA)? Inbound Marketing Terms Under 150 Words - Featured Image

What is Service Level Agreement (SLA)? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A Service Level Agreement (SLA) is a document that defines what the sales and marketing teams will commit to accomplishing in order support each other in reaching a shared revenue goal. The purpose of...
What Is Churn Rate?- Inbound Marketing Terms Under 150 Words - Featured Image

What Is Churn Rate?- Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
An equation of sorts, churn rate is determined by taking the number of participants that have recently stopping using a certain service and dividing that number by the average number of participants i...
What Is Closed-Loop Marketing?- Inbound Marketing Terms Under 150 Words - Featured Image

What Is Closed-Loop Marketing?- Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
In this process, sales team will report back to the marketing team the results of their leads. The point of this is so a marketing team can better understand what the best and the worst leads are and ...
Outbound Marketing - Inbound Marketing Terms Under 150 Words - Featured Image

Outbound Marketing - Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Outbound marketing, also known as traditional or interruption marketing, is the method of pushing a message out with the intent of reaching your target audience. This contrasts with inbound marketing,...
What are Whitepapers? Inbound Marketing Terms Under 150 Words - Featured Image

What are Whitepapers? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A whitepaper is an in depth, educational report that takes a persuasive approach at presenting a problem and a corresponding solution. Whitepapers are used by organizations to help build authority and...
What are Long Tail Keywords? Inbound Marketing Terms Under 150 Words - Featured Image

What are Long Tail Keywords? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A long tail keyword is a specific search phrase that contains at least three words. Long tail keywords are important because they contain terms that individuals are more likely to use when they are cl...