What is a Workflow? Inbound Marketing Terms Under 150 Words - Featured Image

What is a Workflow? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A workflow, also known as marketing automation and drip marketing, is a series of automated actions that are triggered by an individual’s interactions with your content. Workflows are a critical compo...
What is A/B Testing? Inbound Marketing Terms Under 150 Words - Featured Image

What is A/B Testing? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A/B testing is the act of simultaneously testing specific elements of your marketing to determine which performs or converts best. The purpose of A/B testing is to continuously improve the performance...
What is an Email Soft Bounce?Inbound Marketing Terms Under 150 Words - Featured Image

What is an Email Soft Bounce?Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A soft bounce occurs when an email isn’t delivered because there is a temporary problem with the receiving email address, such as an inbox being full or an email attachment being too large.
What is a Dynamic Content? Inbound Marketing Terms Under 150 Words - Featured Image

What is a Dynamic Content? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Dynamic content, also known as smart content, is content that adapts to the interests or past behavior of the person viewing it. The goal of dynamic content is to create a more relevant and personaliz...
What is Open Rate? Inbound Marketing Terms Under 150 Words - Featured Image

What is Open Rate? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
An open rate is the percentage of people on an email list who have viewed or opened an email compared to the total number of email of people the email was sent to. The primary purpose of an open rate ...
What Are Content Assets? Inbound Marketing Terms Under 150 Words - Featured Image

What Are Content Assets? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Content that is used as a business method, content assets come in a variety of forms such as electronic books (eBooks), free articles (Blog Post), whitepages, videos, case studies, etc.
What is a Form? Inbound Marketing Terms Under 150 Words - Featured Image

What is a Form? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A form is a field or set of fields a visitor completes on your website or landing page  in order to receive a content offer. Forms are critical to your inbound marketing efforts because they turn stra...
What is Email Personalization? Inbound Marketing Terms Under 150 Words - Featured Image

What is Email Personalization? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Email personalization is the process of tailoring emails to the individual who will be receiving the message. Email personalization provides the opportunity to create a more engaging email experience,...
What does SEO mean? Inbound Marketing Terms Under 150 Words - Featured Image

What does SEO mean? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Search Engine Optimization is a tactic use to optimize content such as web pages, blog post or landing pages to be shown on the search engines like Google. In order to offer a level play field, search...
What is an Email Newsletter? - Inbound Marketing Terms Under 150 Words - Featured Image

What is an Email Newsletter? - Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Email newsletters, or e-newsletters, are frequent communications sent by organizations to an email subscriber list. Email newsletters are an important component to an organization’s overall marketing ...