What Is Blogging?- Inbound Marketing Terms Under 150 Words - Featured Image

What Is Blogging?- Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Blogging has evolved over the years. At one time it was used solely as a personal site where personal experiences and personal opinions could be logged. Blogging then evolved into a marketing tool and...
Buyer's Journey: An Inbound Marketing Key - Featured Image

Buyer's Journey: An Inbound Marketing Key

Inbound Marketing
In today’s digital world, the potential customers are under a huge number of stimuli which makes harder the job of standing out and being able to reach them successfully. Potential customers are not a...
What is a Negative Buyer Persona? - Inbound Marketing Terms Under 150 Words - Featured Image

What is a Negative Buyer Persona? - Inbound Marketing Terms Under 150 Words

Inbound Marketing, Buyer Persona
Negative buyer personas, also known as exclusionary personas, are profiles of individuals who may initially appear to be a potential buyer but who are ultimately not a fit for your organization. Negat...
What are Keywords? - Inbound Marketing Terms Under 150 Words - Featured Image

What are Keywords? - Inbound Marketing Terms Under 150 Words

Keywords are the words and phrases used on your website in order to appear in search engine results. Without keywords, your web content would essentially be unfindable. Therefore, they are a critical ...
What is a Buyer Persona? - Inbound Marketing Terms Under 150 Words - Featured Image

What is a Buyer Persona? - Inbound Marketing Terms Under 150 Words

Buyer Persona
A Buyer Persona is a semi-fictional profile of your ideal customer base on actual research (preferably actual data from potential buyers, actual or previous customers). The buyer persona should includ...
What is Inbound Customer? - Inbound Marketing Terms Under 150 Words - Featured Image

What is Inbound Customer? - Inbound Marketing Terms Under 150 Words

Inbound Marketing, Inbound Marketing Dictionary
An inbound customer is a customer that arrived at your website, became aware of you and purchased from your company as result of your inbound marketing efforts. Inbound customers are important to your...
What is Hard Bounce? - Inbound Marketing Terms in 150 Words - Featured Image

What is Hard Bounce? - Inbound Marketing Terms in 150 Words

Inbound Marketing, Inbound Marketing Dictionary
A hard bounce occurs when an email isn’t delivered because the receiving address is either invalid or doesn’t exist. Hard bounce is an important email metric to track because it shows, along with the ...
What Is A Content Offer?- Inbound Marketing Terms in 150 Words - Featured Image

What Is A Content Offer?- Inbound Marketing Terms in 150 Words

Inbound Marketing, Inbound Marketing Dictionary
Content can be used effectively as a great marketing tool, and without it there would be a great deal of difficulty when it comes to generating leads and following through. What you can offer your cli...
What is a eBook? - Inbound Marketing Terms Under 150 Words - Featured Image

What is a eBook? - Inbound Marketing Terms Under 150 Words

Inbound Marketing
An eBook is simply the electronic version of a printed book. The purpose of an eBook in marketing is to generate leads, so it is important to focus on a topic that naturally leads your audience furthe...
What is a Thank You Page? - Inbound Marketing Terms in 150 Words - Featured Image

What is a Thank You Page? - Inbound Marketing Terms in 150 Words

Inbound Marketing, Inbound Marketing Dictionary
A thank you page is presented after a lead submits a form on a landing page. A thank you page, as implied, thanks your new lead for their interest in your offer and delivers to your lead the content t...