Is your current B2B Marketing Plan not working as planned? It’s possible that your sales are stagnant or in the worst case are in decline. Frustration invaded you and your team. You don’t know how to get your organization out of this cycle in which it is now. Why is marketing not working in my organization?
2014 was an active year for our company. We changed our organization inside-out by opening our minds and catching up with new trends (This was not easy). Marketing has changed fast over the last 10 years and we realized how we were left behind…
According to Gallup.com, there are only approximately 13% of business-to-business (B2B) customers who are fully engaged. This information was collected and analyzed due to a Gallup study of thousands of B2B customer relationships. While pricing, speed of service or product delivery and company efficiency are very important when it comes to running a B2B company successfully, in this day and age, you have to find ways to set yourself apart from competitors. Do you, as a B2B company, have working knowledge of the specific marketplace in which your clients reside? Have you developed a keen expertise on your client's service or product in which they sell? If wanting to grow your company's reputation and profitability, you and your colleagues must look past your great pricing and superb service and into the realm of modern company differentials.
You are keenly aware that social media plays an expanded role in the way customers are informed of new products, and even how they determine whether or not to be return customers, but do you know if your business has the social media presence it needs to keep up with today’s market conditions? Take this quick quiz to see if your current B2B Social Media Strategy is best for your company.
Improving customer relations, so they endure over time, translates into a successful business. Compare your company’s plan with the six points listed below. Are they in sync? If not, you’re probably out-of-sync with your customers. Using social media content to improve your b2b customer relationships is an art, not a science. Once you get past the mechanics, you have to watch, evaluate, and listen to your customers. The new face of customer relations is social media.
Great marketing content is one defined by its good quality messaging and its capacity to generate visits and engage visitors. When you have professional but creative content in your blogs you are making it viable to engage visitors to get to know and learn more about the subject of your marketing purpose. The small business marketing content you put out there should be the type of content that should have the merits of a longer shelf life, with prolonged relevance to attract inbound genuine clicks for a long time. This type of b2b content marketing thrives as “evergreen” content, i.e. content that continues to generate traffic for a long period of time. For such business content, you might want to include how-to-videos and blog posts, white papers and explainer pieces. Your marketing content doesn’t just have to define your product or service; it has to be clear and easy to understand what you are providing to your target audience.
Social media marketing services have become popular lately, and experts say that this strategy is around to help businesses of all sizes score in areas they otherwise would find difficult. Small, mid-sized and large business as well need to find the best B2B social media marketing, but implementing an effective social media marketing service can be daunting. When trying to develop a marketing strategy, the big question that troubles marketers is the types of networks to use and how to keep customers engaged.
Writing an online marketing strategies for a business bolg involves far more than just posting a paragraph every day or frequently about company activities. The approach needs to be part of a master plan that includes an overarching goal or message. Without a common theme driving every post, blogs quickly become confused, chaotic, and lose readers very quickly. Instead, a business should make every effort to ensure its marketing blog is tied into the overall marketing plan of the business so that every post serves a purpose in brand development, customer connections, and hopefully sales.
Creating lead generating website is a vital part of B2B marketing, and in the Information Age, the web is a great place to look. Using the Internet the right way can be a highly effective way to do the kind of soft selling (or "informing people about your product") that gets results. Here are some simple lead generating website ideas.
Every business that has plunged into online marketing is always looking for leads that can turn in a substantial amount of sales. However, the biggest challenge that most service providers face is identifying quality prospects that can be turned into sales.