It is a way to establish a higher authority by sharing knowledge with the audience in a specific industry. This strategy will help you demonstrate your knowledge in your industry and it will reduce the natural sales resistance barrier in potential buyers putting you or your organization in a better position. One of the most cost effective ways to establish thought leadership in your industry is launching a business blog.
It is amazing that the more I spend time doing what I love and brings me passion never stopped learning. In life there are two major obstacles that keep us from learn new things every day. Let's focus on two of them here.
A search engine result page (SERP) is the page that shows the result to a user in a search engine like Google for a specific query. These results are giving in two ways paid results (Pay Per Click - PPC) in a form of advertisement which is paid by the company who wants to promote their services or products and organic results, which is gathering by search engine's algorithms. These results are displayed (rank) according to the relevance of the query.
Business blog is the same as blogging, however, organizations use it as a marketing strategy to increase their thought leadership in the industry. It helps the organization to gain more relevance and authority with the search engines when it is done in a daily, weekly or monthly basis. The blog is composed by helpful blog post or articles that help potential clients to solve symptoms or problems related to a service or product offered by the organization. As a result, these posts will drive more traffic and potential customers.
A blog post is an article used to educate your audience about a specific subject. The main purpose is to answer a question, give directions or help your audience to solve a problem. Usually this articles are part of a blog of an author or organization that wants to increase the thought leadership by publishing blog posts (articles) in the daily,weekly or monthly basis. Therefore, this article