Cost-per-Lead, frequently abbreviated CPL, measures how cost effective marketing campaigns are at generating new leads. This metric is important because it provides a benchmark to establish sales goals, marketing budgets and the appropriate amount of money to spend per new lead.
Relating to inbound marketing, content can be one of many different items. This can refer to a blog, a video, email newsletters, podcasts, eBook, checklist, webinar, and more. All of these items are designed to attract a variety of potential clients as well as help retain them over time. Business content is used to help and convert potential customer into lead. Content will help you and your business to positioned as a thought leader of your industry.
HubSpot is a marketing software and content management system that is built around the inbound marketing methodology. In fact, it is said that the term “inbound marketing” was coined by Brian Halligan, one of HubSpot’s founders. HubSpot is focused on providing customers a marketing automation platform where they can easily develop, deploy, manage and track inbound campaigns across email, social media,blogs, websites, SEO and more.
A more multi dimensional approach to marketing and communication, H2H, or Human to Human, takes away all of the individual distinctions that often come along with this type of business practice. The H2H approach labels us all as humans so we can communicate that way and find a common approach.
B2C refers to the exchange of information, services or products between a business and their consumers. While traditional sales would occur in a physical store location, B2C typically occurs over the internet, with consumers shopping online or seeking out some sort of service.