The importance of the Buyer Journey in the Sales Process - Featured Image

The importance of the Buyer Journey in the Sales Process

Inbound Marketing
In order to have Buyer Personas or "ideal customers" is necessary to have certain content marketing actions with valuable content for each stage of the purchase cycle. For starters, you must...
What Is B2B (Business-to-Business)? Inbound Marketing Terms Under 150 Words - Featured Image

What Is B2B (Business-to-Business)? Inbound Marketing Terms Under 150 Words

Inbound Marketing, Inbound Marketing Dictionary
In the internet world, when two businesses make an exchange of either services, information or products, this is considered B2B, or Business to Business. This is different from a business interacting ...
Buyer's Journey: An Inbound Marketing Key - Featured Image

Buyer's Journey: An Inbound Marketing Key

Inbound Marketing
In today’s digital world, the potential customers are under a huge number of stimuli which makes harder the job of standing out and being able to reach them successfully. Potential customers are not a...
What is a Negative Buyer Persona? - Inbound Marketing Terms Under 150 Words - Featured Image

What is a Negative Buyer Persona? - Inbound Marketing Terms Under 150 Words

Inbound Marketing, Buyer Persona
Negative buyer personas, also known as exclusionary personas, are profiles of individuals who may initially appear to be a potential buyer but who are ultimately not a fit for your organization. Negat...
What is Inbound Customer? - Inbound Marketing Terms Under 150 Words - Featured Image

What is Inbound Customer? - Inbound Marketing Terms Under 150 Words

Inbound Marketing, Inbound Marketing Dictionary
An inbound customer is a customer that arrived at your website, became aware of you and purchased from your company as result of your inbound marketing efforts. Inbound customers are important to your...
What is Hard Bounce? - Inbound Marketing Terms in 150 Words - Featured Image

What is Hard Bounce? - Inbound Marketing Terms in 150 Words

Inbound Marketing, Inbound Marketing Dictionary
A hard bounce occurs when an email isn’t delivered because the receiving address is either invalid or doesn’t exist. Hard bounce is an important email metric to track because it shows, along with the ...
What Is A Content Offer?- Inbound Marketing Terms in 150 Words - Featured Image

What Is A Content Offer?- Inbound Marketing Terms in 150 Words

Inbound Marketing, Inbound Marketing Dictionary
Content can be used effectively as a great marketing tool, and without it there would be a great deal of difficulty when it comes to generating leads and following through. What you can offer your cli...
What is a eBook? - Inbound Marketing Terms Under 150 Words - Featured Image

What is a eBook? - Inbound Marketing Terms Under 150 Words

Inbound Marketing
An eBook is simply the electronic version of a printed book. The purpose of an eBook in marketing is to generate leads, so it is important to focus on a topic that naturally leads your audience furthe...
What is a Thank You Page? - Inbound Marketing Terms in 150 Words - Featured Image

What is a Thank You Page? - Inbound Marketing Terms in 150 Words

Inbound Marketing, Inbound Marketing Dictionary
A thank you page is presented after a lead submits a form on a landing page. A thank you page, as implied, thanks your new lead for their interest in your offer and delivers to your lead the content t...
How to identify the different types of leads? - Featured Image

How to identify the different types of leads?

Inbound Marketing
The base of an Inbound Marketing strategy are the qualified leads for the company and these normally are generated when we offer them valuable content for them and through a form that must operate in ...