An editorial calendar is a critical component in your content strategy, with its main purpose being to help you plan, schedule and publish your content.
Evergreen content represents blog posts and articles that continue to be relevant to your audience long after being published. Evergreen content is important because it improves SEO, generates traffic and brings in leads over time.
An inbound link is a link back to your site from another website. Inbound links matter for two reasons: First, they are an opportunity to receive referral traffic from another site. Second and most important, inbound links help improve your website’s search engine rank.
The Lifetime Value of a Customer, or LTV, is a prediction of the profit a business will derive during the course of a relationship with a customer. LTV analysis identifies the customers who will be most profitable, which allows you to proportionately target marketing spend and retention activities toward higher value accounts.
Mobile optimization is the process of tailoring the presentation of a website to be compatible with the screen and functionality specifications of mobile devices. The purpose of mobile optimization is to create a user friendly experience for visitors accessing your website from mobile devices.
Demand generation encompasses all marketing tactics used to create awareness about a company and its products or services. The goal of demand generation is to develop and nurture long term relationships with leads and prospects.
The customer acquisition cost (CAC) is the cost associated with acquiring a new customer. CAC is an important metric to measure as it will help you determine how to grow and maintain profitability.
An Inbound Key Performance Indicator (KPI) is an actionable metric that enables you to measure the performance of your inbound marketing activities. Inbound KPIs are important because they allow you to identify opportunities and challenges and adjust strategies as needed in real time in order to achieve key marketing objectives.
A conversion path is the process of guiding an anonymous website visitor towards becoming a known lead. The main objective of a conversion path is to promote your content and convert visitors into leads, and ultimately, nurture leads into clients.
Inbound Return on Investment (ROI) is the profit earned from Inbound Marketing activities. Knowing your Inbound ROI allows you to directly see the financial impact of marketing on your organization as well as set future marketing and sales goals in order to maintain or increase profitability.