Website Ideas & Internet Marketing Solutions Blog

A Service Level Agreement (SLA) is a document that defines what the sales and marketing teams will commit to accomplishing in order support each other in reaching a shared revenue goal. The purpose of...

An equation of sorts, churn rate is determined by taking the number of participants that have recently stopping using a certain service and dividing that number by the average number of participants i...

In this process, sales team will report back to the marketing team the results of their leads. The point of this is so a marketing team can better understand what the best and the worst leads are and ...

Outbound marketing, also known as traditional or interruption marketing, is the method of pushing a message out with the intent of reaching your target audience. This contrasts with inbound marketing,...

A whitepaper is an in depth, educational report that takes a persuasive approach at presenting a problem and a corresponding solution. Whitepapers are used by organizations to help build authority and...

A long tail keyword is a specific search phrase that contains at least three words. Long tail keywords are important because they contain terms that individuals are more likely to use when they are cl...

A workflow, also known as marketing automation and drip marketing, is a series of automated actions that are triggered by an individual’s interactions with your content. Workflows are a critical compo...

A/B testing is the act of simultaneously testing specific elements of your marketing to determine which performs or converts best. The purpose of A/B testing is to continuously improve the performance...

A soft bounce occurs when an email isn’t delivered because there is a temporary problem with the receiving email address, such as an inbox being full or an email attachment being too large.

Dynamic content, also known as smart content, is content that adapts to the interests or past behavior of the person viewing it. The goal of dynamic content is to create a more relevant and personaliz...