What is a Follow up Email? Inbound Marketing Terms Under 150 Words - Featured Image

What is a Follow up Email? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A follow up email is an email that is sent after a visitor or lead takes a specific action indicating interest in a specific content offer. The purpose of a follow up email is to engage your target au...
What is List Segmentation? - Inbound Marketing Terms Under 150 Words - Featured Image

What is List Segmentation? - Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
List segmentation is the process of placing your email contacts into specific email lists based upon information you know about them including buyer persona and lifecycle stage. List segmentation is i...
What is a Meta Description? Inbound Marketing Terms Under 150 Words - Featured Image

What is a Meta Description? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A meta description is the short snippet of information that appears below a link in search results. The purpose of a meta description is to attract a searcher by providing a compelling description of ...
What is Visitor to Lead Conversion Rate? Inbound Marketing Terms Under 150 Words - Featured Image

What is Visitor to Lead Conversion Rate? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
The visitor to lead conversion rate (VTL) represents the percentage of your total visitors who have gone on to convert to leads. Knowing your visitor to lead conversion rate provides insight on how ef...
What is a Conversion Rate? Inbound Marketing Terms Under 150 Words - Featured Image

What is a Conversion Rate? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A conversion rate measures how many website visitors have completed a desired action. The purpose of a conversion rate is to provide a metric by which you can determine how well your website, landing ...
What is a Sales Funnel? Inbound Marketing Terms Under 150 Words - Featured Image

What is a Sales Funnel? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A sales funnel is a tool that tracks the progression and measures the quality of your visitors and leads. The purpose of the sales funnel is to tell you what percentage of your visitors and leads have...
What is an Infographic? Inbound Marketing Terms Under 150 Words - Featured Image

What is an Infographic? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
An infographic is an image that is used to represent information. The main purpose of an infographic is to simplify complex subject matter by turning dense data into a visually engaging experience. In...
What are Lifecycle Stages? - Inbound Marketing Terms Under 150 Words - Featured Image

What are Lifecycle Stages? - Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Inbound Lifecycle Stages are properties that identify where your contacts are in the marketing funnel. The purpose of Inbound Lifecycle Stages is to benchmark your contacts progression through the mar...
What is Inbound Sales Funnel? Inbound Marketing Terms Under 150 Words - Featured Image

What is Inbound Sales Funnel? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
The inbound sales funnel is comprised of lifecycle stages that represent a prospect’s progression from visitor to customer. The purpose of the inbound sales funnel is to prescribe appropriate content ...
What is Lead to Customer Conversion Rate? - Inbound Marketing Terms Under 150 Words - Featured Image

What is Lead to Customer Conversion Rate? - Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A lead to customer conversion rate is the percentage of leads who have gone on to becomes customers. Your lead to customer conversion rate shows how effective you are at converting leads into purchasi...