A follow up email is an email that is sent after a visitor or lead takes a specific action indicating interest in a specific content offer. The purpose of a follow up email is to engage your target audience and deepen the relationship with the intent of bringing them further into the sales funnel.
List segmentation is the process of placing your email contacts into specific email lists based upon information you know about them including buyer persona and lifecycle stage. List segmentation is important because it helps you deliver content that is most relevant to the needs and wants of your audience.
A meta description is the short snippet of information that appears below a link in search results. The purpose of a meta description is to attract a searcher by providing a compelling description of what they will find on your page. To create a meta description, write a short sentence that tells the searcher what they will get by clicking through to your page using actionable language that includes keywords that are used on the webpage.
The visitor to lead conversion rate (VTL) represents the percentage of your total visitors who have gone on to convert to leads. Knowing your visitor to lead conversion rate provides insight on how effective your lead generation efforts and Call to Actions are at converting visitors to leads.
A conversion rate measures how many website visitors have completed a desired action. The purpose of a conversion rate is to provide a metric by which you can determine how well your website, landing pages and content are performing. A conversion rate is determined by dividing the number of visitors who have taken a desired action by the total number of visitors. One of the two most important rates in your website are Visitor to Lead and Lead to Customer.
A sales funnel is a tool that tracks the progression and measures the quality of your visitors and leads. The purpose of the sales funnel is to tell you what percentage of your visitors and leads have gone on to become customers as well as what content offers you should be providing your audience based upon where they are in the funnel.
An infographic is an image that is used to represent information. The main purpose of an infographic is to simplify complex subject matter by turning dense data into a visually engaging experience. Infographics can help you showcase expert understanding of a topic and are an ideal format to present survey data, explain how something works or create a comparison. Infographics were made for the age of social media. In addition to hosting on a website, blog or landing page, share infographics across your social media channels.
Inbound Lifecycle Stages are properties that identify where your contacts are in the marketing funnel. The purpose of Inbound Lifecycle Stages is to benchmark your contacts progression through the marketing funnel and segment your audience in order to provide stage appropriate content offers.
The inbound sales funnel is comprised of lifecycle stages that represent a prospect’s progression from visitor to customer. The purpose of the inbound sales funnel is to prescribe appropriate content offers relevant to where a lead is in the sales funnel.
A lead to customer conversion rate is the percentage of leads who have gone on to becomes customers. Your lead to customer conversion rate shows how effective you are at converting leads into purchasing customers. You can determine your lead to customer conversion rate by dividing numbers of customers by number of total leads.