What is Smarketing? - Inbound Marketing Terms Under 150 Words - Featured Image

What is Smarketing? - Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Smarketing is the process of aligning marketing and sales teams within an organization around common goals with a main objective of increasing revenue. Smarketing is important because it is the point ...
What is a Qualified Lead? - Inbound Marketing Terms Under 150 Words - Featured Image

What is a Qualified Lead? - Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
A qualified lead is a lead who has expressed interest in your products or services and meets buying criteria as established by sales and marketing teams within your organization. Understanding the nec...
What is a Lead Generation? - Inbound Marketing Terms Under 150 Words - Featured Image

What is a Lead Generation? - Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Lead generation is the process of attracting and converting strangers into leads. The primary objective of lead generation is to bring visitors in with content offers and guide them through the buyer’...
What is Lead Nurturing? -  Inbound Marketing Terms Under 150 Words - Featured Image

What is Lead Nurturing? -  Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Lead nurturing, also known as drip marketing or marketing automation, is the process of building relationships by providing relevant content offers to leads and customers that align with where they ar...
What is a Lead? - Inbound Marketing Terms Under 150 Words - Featured Image

What is a Lead? - Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
The term lead refers to a contact who has submitted a form on a website or landing page in return for a content offer. At this stage, at least some information about the individual is known. Ways in w...
What is an Inbound Marketing Strategy? Inbound Marketing Terms Under 150 Words - Featured Image

What is an Inbound Marketing Strategy? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
An inbound marketing strategy brings all of an organization’s inbound marketing goals together and places them into one comprehensive plan. An inbound marketing strategy should focus on how you will m...
What are Inbound Marketing Tactics? Inbound Marketing Terms Under 150 Words - Featured Image

What are Inbound Marketing Tactics? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary
Inbound marketing tactics are specific marketing activities that are conducted in support of your inbound marketing strategy. Inbound marketing tactics are defined and followed in accordance to your i...
What is Social Media Monitoring? Inbound Marketing Terms Under 150 Words - Featured Image

What is Social Media Monitoring? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary, Social Media
Social media monitoring, also known as social media listening, is the process of actively monitoring what is being said about your company, competitors or a specific topic across social media platform...
What is Marketing Qualified Lead? - Inbound Marketing Dictionary Term 150 Words - Featured Image

What is Marketing Qualified Lead? - Inbound Marketing Dictionary Term 150 Words

Inbound Marketing Dictionary
A Marketing Qualified Lead, commonly referred to as MQL, is a contact who is more deeply engaged than a typical lead, but requires additional nurturing before becoming sales ready. It is important to ...
What is Sales Qualified Lead? - Inbound Marketing Dictionary Term 150 Words - Featured Image

What is Sales Qualified Lead? - Inbound Marketing Dictionary Term 150 Words

Inbound Marketing Dictionary
A sales qualified lead (SQL) is a prospective customer who has displayed intent to buy your company's products or services and has met lead qualification criteria. Once a prospect reaches the SQL ...