Let me introduce a comparison game that my daughter likes to play. “Daddy what is best? To be in front of 100 potential customers or to just wait for them to find your company?”
Recently I was reviewing some keywords for my local SEO Miami campaign and I found out that some SEO companies in Miami are not doing their job for their own companies. Why? If you look at the graphic below you will see three rows.
This is a common question that I get every day. Don’t be afraid! It’s a simple concept that I can explain in 2 minutes. Ready, set, go… Have you read a book? Google is just like the index page in a book. If you need to look for something specific in a book you would simply go to the index page, look for the chapter and then flip the pages until you find the highlight paragraph or sentence. The Google search engine do the same thing but in a more sophisticated way.
If you contact a Miami SEO Company most likely they will offering some sort of monthly service to rank your website pages on SERP (Search Engine Result Page) However, SEO tactics alone are missing a great part of the equation which is to measure the return of investment. Today I had a conversation with a small business owner who wants to increase his website traffic and I asked — “Why do you need to increase your website traffic?” The business owner smiled and said “Because I need more customers!”
Pay per click campaigns are basically a way to market your brand or website. When an internet user clicks on a website add, the advertisers pay a fee. This is a way of generating traffic and attention. In a way, you are really buying visits to your brand’s website instead of just trying to earn visits along the way. This method of advertising can be very effective as it is an instant way to generate traffic. There are ways you can tailor this approach in addition to choosing the ad you want. You can also select specific keywords to go along with your advertising. You may already have a PPC campaign but you can utilize the services of a Miami SEO Company to gain more attention.
Why it’s important if you have a company in Miami to work the keywords in SEO and optimize that word to respond to the questions that many strangers are making themselves daily on Google´s search engines.
Once I am aware that my SEO sucks, how can I figure out the answer to what does SEO mean and what do I do when my sales are decreasing? A clear indication that your SEO is having no practical effect is that you can no longer tie any business growth or new profit to the use of your SEO in your marketing campaign, and therefore that it is no longer affecting your business growth. You can detect this in your profit margin, lead generation, and in the behavior of your customers. If you can not identify any new business or referred business from your SEO efforts, it is time to reevaluate your business growth strategies and marketing plans.
Every person who has ever used SEO on their website knows that it’s a complicated field with many nuances, changes and rumors, which makes it difficult to tell what really works. Some people spend money to position a website and over the course of several months realize that SEO is not yielding the results they want. In many cases it’s because they deviate from the basic truths of SEO. Learning is the first step, so we are going to cover the 5 most common mistakes that can destroy your optimization plan.
You might be telling yourself right now, should you outsource your Miami SEO Company? There are many cost benefits why you should outsource your SEO Company. Let’s take a look at some statistical numbers explaining outsourced SEO. According to the Search Engine Marketing Professional Organization, if you were to hire a US or Canadian SEO in-house professional with at least 5 years experience, you better be ready to spend on the low side of $100,000 per year. Now don’t forget, these numbers do not cover what it would cost you to train, provide benefits, recruit, and infrastructure costs.
For any Website SEO plan to succeed, we must not lose sight of a third aspect: the web content pages. In the field of what does SEO mean, it is not enough to know how to optimize a URL or the structure of a site. Very synthetically, this concept could be defined as the place where users come to learn about a particular subject, and in which the visitor is not redirected to other subsections.