Inbound_Marketing_Tactics.pngInbound marketing tactics are specific marketing activities that are conducted in support of your inbound marketing strategy. Inbound marketing tactics are defined and followed in accordance to your inbound marketing plan.

There are a wide variety of inbound marketing tactics that an organization can utilize. Some of these include search engine optimization (SEO) and pay per click ads (PPC), blogs, email campaigns, social media, landing pages, videos, podcasts, eBooks, whitepapers, product demos and trials and the list goes on.

Expert Tip:

You will want to be sure the inbound marketing tactics you select represent all stages of the buyer’s journey and marketing funnel as you don’t want to underrepresent yourself or all together miss one of the conversion stages. SEO and PPC factor in to attracting visitors, blogging and content offers help turn visitors into leads, and whitepapers and product demos help turn leads into customers.

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