A Buyer Persona is a semi-fictional profile of your ideal customer base on actual research (preferably actual data from potential buyers, actual or previous customers). The buyer persona should included demographic, background, motivations, challenges, needs and goals.Buyer Personas help the entire organization to align all departments (Sales, Marketing, Product Development, Customer Service) and understand the real needs for customers. Also, it is a critical asset in any inbound marketing strategy.
Demographic data is not the same as a Buyer Persona. Demographic data is an important part of your Ideal Customer profile, but knowing your persona’s challenges, behavior and needs will give your organization a better view for potential buyers and how your product or service can help them.