A sales funnel is a tool that tracks the progression and measures the quality of your visitors and leads. The purpose of the sales funnel is to tell you what percentage of your visitors and leads have gone on to become customers as well as what content offers you should be providing your audience based upon where they are in the funnel.
The sales funnel is divided into three sections: top of the funnel, middle of the funnel and bottom of the funnel.
- The top of the funnel is the largest portion of the funnel where you are attracting visitors by providing content offers that solve a problem or meet a need.
- The middle of the funnel is designed to help you qualify customers by providing content that helps them determine the best solution to their problem.
- The bottom of the funnel contains leads who are close to making a buying decision and desire product demos and trials.
Related Article: ¿What is Inbound Sales Funnel?
The sales funnel works on volume. Not all visitors go on to become leads and not all leads go on to become customers. In order to hit your sales goals, you need to attract a healthy number of visitors at the top of the funnel. Do this through blogging, SEO and social media.