In this process, sales team will report back to the marketing team the results of their leads. The point of this is so a marketing team can better understand what the best and the worst leads are and changes can be made accordingly. Marketing can also communicate back to the sales department in order to generate more leads and follow up.
Learn: What is Smarketing?
Thanks to the internet there are plenty of options available to consumers so they can conduct research and source their information or services wherever they want. This might sound competitive but closed loop marketing provides a method where marketers can monitor and truly analyze the behavior of their clients and potential clients. It is ideal to use all resources that are available for this purpose.