A more multi dimensional approach to marketing and communication, H2H, or Human to Human, takes away all of the individual distinctions that often come along with this type of business practice. The H2H approach labels us all as humans so we can communicate that way and find a common approach.
Related article: ¿What Is B2B (Business to Business)?
These days it is very important to consider your audience when developing a marketing strategy. Determining who a specific audience is, who you want to target and what the end goal is, are all very important but so is ensuring you treat your audience with respect and with honest information.