It is a way to establish a higher authority by sharing knowledge with the audience in a specific industry. This strategy will help you demonstrate your knowledge in your industry and it will reduce the natural sales resistance barrier in potential buyers putting you or your organization in a better position. One of the most cost effective ways to establish thought leadership in your industry is launching a business blog. A blog offers you a unlimited space to share valuable content that can be accessed by your buyer persona (ideal buyer) when they need it and without limitation of space and time. Also, you can create a more deep content such as eBooks, checklists, guides, or white papers that you can share as further reading on your blog.
Thought leadership is one of the most effective strategies to increase the confidence of potential buyers in comparison with price reduction, innovation or dishonest reviews about your competition.