Marketing automation is the use of software to streamline, segment, execute and measure marketing tasks and processes. Marketing automation takes manual and repetitive tasks and performs them with increased efficiency.
While marketing automation is typically associated with email it is much more than that. Marketing automation is a cross functional marketing strategy connecting multiple touchpoints and channels including social media, content marketing and email marketing.
Additionally, marketing automation typically generates significant new revenue and provides exceptional ROI.
Learn: ¿What is Email Bounce Rate?
Marketing automation may have started with email but your leads are interacting with your company across channels. Use marketing automation to deliver content to all the channels your customers use.