The internet has transformed many industries and flight training is not the exception. Today people are empowered with technology using smartphones, tablets and computer to conduct research before any major purchase. So, how potential student pilots are looking for a flight school?
Running a flight school is a time consuming job between maintenance, regulations, instructors, admissions, finance, insurance and students just to mention a few. You probably feel drowning in all your to-do list, emails and paperwork. Also, on top of all those activities your recruitment and admissions are your priority number one. For your mental health and to be more productive in your position having the admission and marketing in autopilot it will be beneficial for you and your organization.
To attract more students pilots, flight schools have to innovate and change continuously in order to remain always relevant to them. Fortunately for the flight schools, in the age of technology we live today, the actions needed can be done creatively thanks to the Internet and reach more effectively your target.
The website of a flight school must not be a website like the rest, but it has to be optimized. Optimize has become as well a “buzzword” on the Internet, but for the flight schools it is easy to define: Optimizing your aviation website is transforming your school’s website into an educational hub. That may sound difficult and complex, but here are some tips that are extremely helpful to guide you in the path of optimizing your flight school website.
Well, you landed in this article because you want to create or improve your flight school marketing plan but you don't want to make the same mistakes. Things like spending money in traditional advertising with no results or promoting your discovery flights on GroupOn. Ohh by, GroupOn looks attractive in terms of traffic but in reality left you with a big gas and maintenance bill without any student enrolled in the school. I’m sure you don’t want to make those mistakes so let’s explore the top 3 reasons why your marketing plan doesn’t work.
Today the internet plays a big role in the flight training industry. We all know that there is a shortage for pilots in the coming years and airlines are taking the measurement to fill those empty left seats leaving by retired pilots. In contrast, there are thousands of people interested in aviation who are searching online every month but flight schools are underserving these potential candidates.
Soccer is one of the most popular sport in the world. In the US, the sport is captivating fans every day and commercial airlines have understood the importance to delight fans around their hobbies and interests rather than pitching their destination, features, planes or why they are better than others. Therefore, Qatar Airways, Turkish Airways and Emirates are fighting head to head to dominate in this area with the most creative soccer commercials.