Aviation Marketing Solutions

You arrive to the flight school and you expect to see hundreds of people rushing to the front desk asking to become part of your flight school family… but all you see is your associate in the front desk, bored to death with nobody around. The hard reality crushes your expectations. Of course you want to know why your flight school is facing this harsh reality, and we’d like to help a bit. Learn about the reasons why your flight school is NOT attracting qualified students. Related Article: Flight School Marketing: How to Attract More Qualified Students

You are trying to come up with ideas of how you could attract more qualified students to your flight school. You have read that social media, GroupOn and Google AdWords is the great idea to attract more pilots but you don’t know where to start. Your goal is to attract people who have passion and desire to pursue a career in aviation. The big questions raise: Where are those people? And how you I could attract them to your flight school?

Productivity is one of the hot topics in any business and a flight school is not escape from it. Running a flight school is a very time consuming job and requires to pay big attention to details like maintenance, instructors, safety, comply with FAA deadlines and more. However, the blood and soul of any flight school are the students because without them you will not able to pay your vendors, insurance, or cover your expenses.

While the general ideology in the business world is that the simplest way to increase the profit margins is increasing the turnover, in some cases, this perception just doesn’t add up. Aviation industry is one such case, whereby profitability has always been an issue. The entire task of improving profits in your flight school is not a walk in the park, instead full of uncertainties and trials and errors.

Ohh Boy! This was a difficult task. For some reason the General Aviation Websites are frozen in the 80s. Airplanes icons and flight banners from left to right. Pictures of business owners… I know you are handsome! And finally text on top of backgrounds… I might have suffered Spatial disorientation.

I’ll talk to entrepreneurs who have successful aviation schools with a good flow of students (if you feel as if this could use some work as well check out (How Flight Schools Are Attracting New Students Using Inbound Marketing) but they are struggling of get some of their other services to take off.

Your flight school website is the first image your company puts forward and it can start shaping a conversation from the first interaction between you and your potential. Finding the right combination of educational material on aviation topics, attractive graphics and call to action are critical in order to drive the right buyer to your business services.

All successful businesses have one thing in common, they set goals, followed through, and achieved success. Goal setting should be in the forefront when thinking about growing in business aviation. Most people don't put enough thought into this process and instead just have an idea of where they want to go. Setting SMART goals will bring you one step closer to achieving success in aviation marketing for your business. While going through the goal setting process make sure each goal you set follows the five points below. You also have to write them down!

I’ve had that question thrown my way on numerous occasions. My answer? It depends on how fast you want your aviation school to grow. Marketing doesn’t happen for the sake of marketing; marketing is a function to directly support sales. Before trying to decide whether or not you should spend on aviation marketing take a look at two key numbers: your Cost of Acquisition (COCA) and Life Time Value (LTV)

Flying is one of the greatest feelings any person could experience. You and I know that to be true because we’ve done it before. However, if you’ve never flown a plane, and you want to, you’re probably going to go to Google and ask, how do I become a pilot? Times have changed, but in the past there were two main avenues an aviation school would generate new students - visits and word of mouth.