What is a Negative Buyer Persona? - Inbound Marketing Terms Under 150 Words - Featured Image

What is a Negative Buyer Persona? - Inbound Marketing Terms Under 150 Words

Inbound Marketing, Buyer Persona
Negative buyer personas, also known as exclusionary personas, are profiles of individuals who may initially appear to be a potential buyer but who are ultimately not a fit for your organization. Negat...
What is a Buyer Persona? - Inbound Marketing Terms Under 150 Words - Featured Image

What is a Buyer Persona? - Inbound Marketing Terms Under 150 Words

Buyer Persona
A Buyer Persona is a semi-fictional profile of your ideal customer base on actual research (preferably actual data from potential buyers, actual or previous customers). The buyer persona should includ...