All successful businesses have one thing in common, they set goals, followed through, and achieved success. Goal setting should be in the forefront when thinking about growing in business aviation. Most people don't put enough thought into this process and instead just have an idea of where they want to go. Setting SMART goals will bring you one step closer to achieving success in aviation marketing for your business. While going through the goal setting process make sure each goal you set follows the five points below. You also have to write them down!
Running a flight school can be a very time-consuming enterprise that requires an owner-manager to focus a great deal of attention on day-to-day activities. It can be very difficult to keep classrooms filled with enough students to keep the business profitable, and if classrooms are full, they must all be monitored. In smaller schools the owner-manager is often personally involved in the ongoing education of students, for both academic and hands-on instruction. When classes are over, there are calls or visits from students who require extra attention, and there are calls from vendors who will transform your school into a national airline if you buy their products.
Becoming the very best flight school of all is a dream of any owner and it is just an unachievable fantasy for many of them. It does not have to be this way, though. There are 3 ways that can make scale up your flight school and grow at a much faster pace, increasing the enrollment rate and becoming a renowned and respected institution in the industry. Build digital assets Digital assets refers to all the digital properties that can help your potential client to find their way to you. This includes blog posts, websites, social media posts, among others. One of the advantages of these digital assets is that they are available for your prospects 24/7. No matter when they want to reach out to you, they’ll make a Google search looking for answers and they’ll find you with them. That is what you need to do in your end: Ensure that these assets will provide the information that your potential flight students may need in a clear and understandable way, so they can feel closer to your flight school and have more chances to enroll them. Related Article: How To Grow Your Flight School
Having a high demand of students pretty much cramming your admissions department sounds like the dream of any flight school owner. However, demand is not all. When you have secured a strong and continuous flow of potential students going to your flight school it is necessary to implement a system that allows you to qualify them effectively.
Qualifying effectively your leads is a great step towards the right direction for your Flight School because thanks to it you have a clearer panorama of who is who within your potential students. Now, the ball is in the admissions field. They will have to deal with the leads and prioritize the efforts on the right group to maximize the effectivity of the strategy impulsed. But how?
It is a huge concern for any flight school when the front desk is not getting enough potential students asking for information about your institution and wanting to enroll. The potential student pilots are the blood for your flight school and yours is at risk if the halls are getting emptier and emptier.
Email Marketing is one of the best ways to nurture potential student pilots for your flight school. This tactic offers the lowest cost with a big chance of generating students if it is executed appropriately. But, why prospects students unsubscribe from your email list or consider your email as spam? The main two reasons are content and context.
Marketing does not have to be hard for flight schools, mostly in the time that we’re living where technology and the Internet make things easier for everybody. That’s why we have created this step-by-step list to get ready for an effective Internet marketing strategy:
It is not a secret that every single flight school wants to grow and start attracting international student pilots. I’m sure you must be about to start the M1 visa or I20 process, which is the first requirement to start training those international students. But it is not enough just to have that permit, you also need to keep in mind the following:
Flying is a love affair. One that infiltrates just about every facet of a persons life. Generally, pilots know they want to be pilots pretty early on in life. My story is unique in that it took me quite some time to connect the dots, gather the appropriate resources and fully commit to getting my wings. This blog post will bring you through my meandering experience and provide insight as to what efforts from a flight school owners perspective work and which ones do not when it comes to student pilot recruiting.