What is Social Media Monitoring? Inbound Marketing Terms Under 150 Words - Featured Image

What is Social Media Monitoring? Inbound Marketing Terms Under 150 Words

Inbound Marketing Dictionary, Social Media
Social media monitoring, also known as social media listening, is the process of actively monitoring what is being said about your company, competitors or a specific topic across social media platforms. Social media monitoring allows you to gain insight into public opinion, identify influencers and industry trends, provide customer support and reach prospects.