Content that is used as a business method, content assets come in a variety of forms such as electronic books (eBooks), free articles (Blog Post), whitepages, videos, case studies, etc. These assets can then be used to generate business and keep people informed. Some content assets are focused around a monetary business model while others are just used for inbound marketing.
One piece of content can be repackaged a variety of different ways, making it a convenient and affordable inbound marketing tool to use. Each time the asset is utilized, there is more business generated. If your content is valuable enough, you can distribute it amongst a variety of channels.