A whitepaper is an in depth, educational report that takes a persuasive approach at presenting a problem and a corresponding solution. Whitepapers are used by organizations to help build authority and trust with an audience.
Whitepapers are generally gated content. Meaning a reader has to provide at minimum an email address to access the document. This makes whitepapers a great mechanism for capturing leads.
Additionally, a whitepaper is an appropriate content format for individuals who are further into the marketing funnel or buyer’s journey.
Expert Tip:
While whitepapers serve an important function, in some instances, eBooks may be a better way to share detailed information. eBooks are interactive, which means they include multimedia information like links to videos, blog posts and landing pages. This can result in creating an overall more engaging experience for the reader.
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