Relating to inbound marketing, content can be one of many different items. This can refer to a blog, a video, email newsletters, podcasts, eBook, checklist, webinar, and more. All of these items are designed to attract a variety of potential clients as well as help retain them over time. Business content is used to help and convert potential customer into lead. Content will help you and your business to positioned as a thought leader of your industry.
A great way to generate leads and business using content is to create a landing page that includes a form, asking the potential client or buyer to leave their contact information. You can even withhold access to the content until contact information has been submitted. Not only are you sharing valuable information this way but you are also generating leads.