A lead to customer conversion rate is the percentage of leads who have gone on to becomes customers. Your lead to customer conversion rate shows how effective you are at converting leads into purchasing customers.
You can determine your lead to customer conversion rate by dividing numbers of customers by number of total leads.
If your lead to customer conversion rate is lower than desired, examine how you nurture and score leads to determine if there areas for improvement.
If you haven’t already, implement a lead scoring system to better define lead requirements in effort to improve your lead to customer conversion rate. Sales and marketing teams within your organization should work together to establish a lead scoring system that reflects a combination of traits and actions taken that indicate a lead is both a good fit for your company and sales ready.