What is Acceptance Rate? - Inbound Marketing Dictionary Under 150 Words

Email Acceptance Rate is the total amount successfully delivered to the server divided by the total e-mail deployed (unique records). The amount successfully delivered is the total amount attempted minus all failures, including hard bounces.

The maximum allowable spam complaints for any email marketing campaign. Since the deliverability of email messages sent through MNB is partially dependent on the reputation of its users, most email marketing campaigns have a complaint tolerance of 0.1% (1 complaint per 1000 emails). When complaint rates exceed 0.1% repeatedly, it can lower the deliverability of other users’ emails across our entire system.

Tip:

Personalize your emails whenever possible. Your website visitors, email, and mobile subscribers, and those who have connected with you on social media will appreciate your messages even more if they’re personalized. Inject personalized recommendations into marketing emails for the ultimate in one-to-one communications.