A website redesign is a lot like a renovation of a physical business. It immediately catches people's attention and traffic because the place now looks up to date, new, and relevant again. Putting off such a chance can be both costly as well as painful for the growth of a business. Here are ten reasons to not delay such a change if it's up for consideration:
1. Search engines are regularly updating their rules and criteria for what website will reach the top of their search result rankings. If a business relies on search traffic to generate revenue, it will need to keep its website current with the latest changes to remain viable. Otherwise, traffic can drop off significantly with just one search engine change.
2. A redesign keeps a company's image, brand development and information fresh with consumers and customers. Nothing screams "sketchy" out loud than a company that has clearly outdated information on a website.
3. Changing the platform can quickly incorporate new technologies and tools, especially with the ever-changing field of social media. Tying in and linking content to posts on other platforms builds more traffic avenues coming to a company's website.
4. Competitors are updating their websites regularly, and customers often lean towards the option that has the most relevant information for a product or service need. Being outdated allows competitors to carve in on market share.
5. A website redesign allows a company to clean out its webpages of old material, broken links and incorrect references. What good is a website if the contact information and phone numbers connect back to an old office no longer used?
6. A repackaging allows a company to incorporate a fresh approach to brand development which may involve multimedia tools, far more interaction, or updated regular content production such as a blog or article posting.
7. Rewriting content allows a company to reshape its website to match target personas of potential customers. Dubbed "buyer personas," a website can then make a personal connection with readers who are most likely to be interested in the discussed product or service.
8. A new website redesign can help indirectly by attracting more recruits to a business if they see a company that "keeps up with the times." Attracting key talent is always critical for company growth, and young generations like to start with businesses that seem modern and relevant to an industry.
9. A reshuffle of a company's online approach can highlight new ways of doing business and generating additional revenue. For example, a company website missing a call to action can easily be losing out on sales simply because customers don't know what else to do once they visit. Many sales occur simply due to a desire meet a need at the moment of the visit.
10. A redesign can provide a chance to make a website more vivid with expert graphic and design skill being used. This can be the difference in appearing professional versus being represented online by an amateur website appearance.
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