“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” This was one of the famous quotes from Abraham Lincoln, the popular President of the United States in reference to the importance of having the right tools for the work that one is going to embark upon. Before starting with the list of the free tools for keyword planning at the moment of creating an SEO plan and positioning it on search engines I want to make clear that there are many mistakes which can destroy your SEO plan and these tools are merely databases which can help determine which keywords have a higher search volume and what is their competition and popularity at this moment or at any given time.It’s important that before inquiring into any of these tools you have in mind which are the main objectives you wish to reach on your SEO plan since it is very simple to start a search for effective keywords and end up with others which are out of our context.
1) Google Keyword Planner: - searching for tendencies and costs
In order to have access to Google Keyword Planner you only need a Google AdWords account which is completely free. This tool is quite complete since it gives many direct results for the most commonly searched for keywords by users and the amount that companies and individuals are paying to promote their goods or services on Google.
With this tool you can search for keywords by product, service, category (industry), destination web address, country and language, among others. It also offers you the benefit of applying different filters for a more precise search.
2) Ubersuggest: Word suggestions from “a to z”
This is a tool that suggests supplementary terms for a keyword based on the alphabet. It is very good for Long Tail Keyword searches (more specific keywords which contain 3 or more words and an “anchor” word)
When you search for keywords, the system suggests other keywords starting from letter “a” then letter “b”, and so on. This is very useful for finding more precise terms for a keyword. For example, if you search for “how to create a blog” it suggests results like “how to create a fashion blog”, “how to create a free blog”, “how to create a blog on blogger”, ”how to create a blog and make money” and so on.
3) Soovle: obtaining keywords on search engines
This tool suggests effective keywords on the most popular search engines such as Google, Yahoo, Bing, Youtube, Wikipedia, Answers and Amazon. This allows you to have a more general idea of what the users are looking for or asking on the Internet. This way you can take advantage of opportunities you hadn’t considered before.
4) SEMrush: knowing what your competition is doing
This is the right tool to learn what your competition is doing with their keywords. You just have to input your competitor’s website or the site you want to explore and SEMrush gives you a detailed report of their organic or paid keywords. It also shows you what recent announcements this website is advertising with Google. This website also offers a paid service which allows access to more detailed information.
These are the four most commonly used free tools used by digital marketing professionals for keyword planning when creating your SEO plan. Now is your turn to use these tools on your digital marketing strategy and start experimenting and making the most of them.
If your interested in finding a comprehensive marketing tool that can assist with marketing challenges in your SEO business plan then please take a look further and review "Newl Guide: 6 Elements to Master SEO" This will provide a summary of the tools used to strategically help your business implement new ways on improving its marketing SEO concepts.
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