As a small business owner I understand how important it is month to month to think of new and creative ways to bring in new customers, increase your brand awareness, and maintain loyalty from your existing client base. This can become ever increasingly stressful, not to mention time consuming.
Here's an idea, how about letting someone skilled in the area of online marketing lend you a helping hand. Let's face it we live in the technology age where the majority our attention today is focused online including advertising and capturing new customers interest in our goods and services. However, not all online companies may be equipped to provide you with what your company needs to take your marketing to the next level. So I would like to be of assistance and provide you with 5 quick tips about how to find the right online marketing team.
Tip # 1 Let's Cut To The Chase: What Can You Really Do For Me?
You want to hire a marketing team that understands your organizational needs and goals. An agency that can not only take a lot of notes and listen to you, but can articulate precisely and visually what you have expressed to them. Also consider the following:
- Does the team offer services that matter most to your company
- Do they address and promote your culture, brand, core competencies, etc...
- Is this team able to increase traffic to your business through SEO, blogging, and social media sharing
Tip # 2 I Love It When A Plan Comes Together
Hire a team that is both strategic and tactical. You want someone with a proven track record of solid and logical plan development. Able to set milestones and deliverables meeting those objectives in a practical and timely manner.
Tip # 3 Ok Enough About Me What About You?
Select a team that can not only talk a good game about what they can do for you, but find out how well they market themselves. How successful are they at using their own toolbox to drive customer confidence for their own organization.
Tip # 4 May I Take A Peek Into Your Closet?
Look for the team with the most compelling case studies. Do they have a niche or specialty that represents your needs. Is there synergy between what this team has done and what your company does on a regular basis.
Tip # 5 What Can You Teach Me?
Look for a team that can learn what makes your organization tick. Understands the pulse of what you provide to your customers. Can teach and train you using your strengths to improve on areas where you are weak to turn your own internal team into a lean mean marketing machine.
I hope this blog has been beneficial and shown you today how important an online marketing agency is to a business owner. For more information on this subject please check out the e book "How to hire an inbound agency"