When you want to introduce a new marketing strategy to your company, measuring the results from said strategy is key to know if it worked or if it needed some tweaks to have the desired impact. That is true as well for marketing efforts across any type of company - including flight schools - and using a marketing dashboard can help you achieve this.

A marketing dashboard is, in simple terms, a tool that convert real time information into a visual graph or charts making easy to digest the information provide. As a result, it will help you to access data at any time and take decision based on real facts not based on assumptions.

The following are important reasons why your flight school should adopt a marketing dashboard:

Generate report to take action

This is the most basic benefit from having a marketing dashboard. The dashboard, being a graphic document, can be used to notify and explain results to the company or the public in general, after specifying what type of content the target audience will be interested in. 

Learn: 3 Reasons Why Your Flight School Marketing plan Doesn’t Work

Measure all marketing activities

As mentioned before, measuring is very important for any actions taken on any company, because if you not do so, is like taking steps to nowhere blindfolded. With marketing, thankfully, EVERYTHING is measurable and quantifiable, and a dashboard lets you access the data in an immediate way.

Understanding your potential students behaviors

Having as much information as you can from your potential students (buyer personas) is never something bad. A marketing dashboard lets you see how your buyer persona behaves (like what are their preferences, how they approach the flight school, etc.) and also the trends that occur within that target audience. In that way you can always adequate your actions to their behavior.

Define the future marketing goals

At last, this is the long term benefit from having a flight school marketing dashboard. Knowing all the information that it will manage and being able to see it and understand it easily helps to visualize the benefits of the strategies applied and the flaws that the processes may have had, in order to improve any techniques used, tweak the target and refine the future goals.

Learn: How to Set a SMART Goal for Your Flight School Marketing Plan

The benefits that a marketing dashboard can bring to your flight school are just great for the company and are worth the effort of creating one for it, so you can perceive the improvement on the marketing efforts the flight school makes and the growth in the enrollment numbers for it, keeping it always relevant and fresh!

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