Evergreen content represents blog posts and articles that continue to be relevant to your audience long after being published. Evergreen content is important because it improves SEO, generates traffic and brings in leads over time.

Identify relevant evergreen content topics by reviewing your current website analytics and honing in on the content which consistently performs the best. Based on your most viewed content, create a list of appropriate evergreen content topics.

Give your identified evergreen content new life by updating with recent developments, examples and statistics.

Expert Tip:

In addition to looking at your highest performing posts, consider creating evergreen content based on SEO keywords you want your website to rank on as evergreen content provides a great opportunity to increase your rank on those terms.

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