An equation of sorts, churn rate is determined by taking the number of participants that have recently stopping using a certain service and dividing that number by the average number of participants in all. This outcome will provide information relating to how successful a current business or marketing plan is. You can also determine patterns in your growth or decline rate and figure out what the average duration was that someone used your services.

Learn: What is Email Bounce Rate?

Expert tip:

It is a good idea to monitor your churn rate on a consistent basis. This can help you adjust your marketing or your game plan before a significant decrease in popularity occurs. How you approach your business can be determined by churn rate but you can also use this information to provide updates to your investors periodically.

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