Lead Nurturing.pngLead nurturing, also known as drip marketing or marketing automation, is the process of building relationships by providing relevant content offers to leads and customers that align with where they are in the buyer’s journey and sales funnel. The purpose of lead nurturing is to provide information and answers to prospects at the appropriate time in order to guide them towards becoming customers.

In order to provide your prospects the right content at the right time, sales and marketing need to work together to develop a lead scoring strategy. Lead scoring helps identify when and how to communicate with each lead and what types of content should be provided at each stage.

Expert Tip:

No one email campaign will be appropriate for all of your leads. In order to best nurture leads, create and deliver campaigns based upon your buyer personas and buyer’s journey.

Atrayendo clientes con nuevas tecnologías